Strategist II Business Leader II Transformation Manager II Capability Builder
Pune
Summary
Seasoned Sales and Marketing professional, who believes in creating a healthy work culture with flair in designing sales and marketing strategies that help in driving business for multiple geographies.
A team captain with an entrepreneur and growth mindset on a journey to build a business by taking up a leadership position in an organization of repute.
Overview
16
16
years of professional experience
16
16
years of post-secondary education
Work History
National Business Development Manager
SKF INDIA LTD
Pune
07.2021 - Current
Driving the sales performance and scaling up pan India for Vehicle Aftermarket business.
Developing and executing the annual sales plan in coordination with sales team.
Developing and executing GTM.
Responsible for developing and rolling out digitalization for trade network.
Responsible for designing SOPs and sales policy with collaboration with various stakeholders.
Implementing sales, IT and Capability Management transformation.
Identifying distribution gaps and bridge retailer/mechanic gaps.
Formalizing new product launches for India markets
Responsible for driving sales through a large team of Zonal Managers, Zonal Business Development Managers, Area Managers, and sales officers.
Responsible for designing and implementing various marketing activities to drive tertiary and secondary.
Regional Business Development Manager
Pidilite Industries Ltd
Hyderabad
03.2018 - 06.2021
Driving Sales and Marketing for Telangana, A.P and Orissa cluster for Dr. Fixit brand, a construction chemical division of Pidilite Industries Ltd.
Managing a large team of Area Sales Managers, Territory Sales In-charge, Cluster Market Development In-charge and Territory Sales Representative.
Responsible for developing and executing Route to Market and Go to Market strategies for the region
Responsible for recruiting, training, managing and retaining talented employees.
Responsible for improving team’s efficiency with regards to market working compliance, distributor profitability, key retailer sales growth and influencer/user development
Responsible for defining pre and post executional strategies for new product launch for the region
Responsible for achieving scorecards for the internal team and channel partners (distributors)
Responsible for driving major initiatives like New construction channel development, Retailer Partnership Program development and user/influencer connect and enlistments
Responsible for building a network of Engineers and Structural consultants to generate sales leads
Responsible for preparing OAAP (Observation, Analysis and Action Plan) report to present the same to top management of the company to improve the business and business operations.
Responsible for increasing market depth and width by appointing distributors and retailers in new markets, periphery markets and developing markets.
Territory Manager
UltraTech Cement Ltd, Aditya Birla Group
Hyderabad
06.2012 - 03.2018
Responsible for development of distributor/dealer trade network by offering premium dealership and exclusive brand stores in the region
Planned and executed end-to-end business calendar for the year by offering new dealerships, sales budget, BTL marketing programs and allocation of team resources to achieve desired distributor/dealer and company results
Organized various product training programs for distributors/dealer and influencer segment
Appointed, managed and developed vendors for new store roll outs, new category product suppliers and agencies for marketing activities to create unique concept of “One Stop Shop for all Construction Material” named as “UltraTech Building Solutions” by entering into legal contracts
This concept deals in selling of cement, paints, construction chemical, PVC pipes, white cement, putty, roofing sheets, TMT steel bars, sanitary ware, tiles and other building material.
Turned around the concept of UltraTech Building Solutions in the region from ground level by offering right CVP, pricing, SCM and engaging cross functional teams
Responsible for organizing product training programs for influencers and dealers
Responsible to launch various brand promotion schemes to cross-sell and up-sell for direct customers and influencer.
Responsible for participating in various exhibitions organized by AICCE, ACETECH, etc,.
Territory Manager
Samsonite South Asia Pvt. Ltd
Hyderabad
11.2010 - 05.2012
Delivered exceptional results for twenty six Company Owned Company Operated (COCO), Franchise Owned Franchise Operated (FOFO) and large format stores for Samsonite and American Tourister Brands with annual business turnover
Identified cost reducing methods by managing retail effectively, one of such major cost factor drives done by re-negotiating rentals for company owned outlets, which led to increase in profits
Identified gap markets and opened franchise stores by generating leads in mapped area and upcoming clusters in the region
Increased individual store profits and overall region’s profit
Designed seasonal calendar comprising of BTL marketing activities
Achievements:
Appointed franchise outlets and shop-in-shops at various large format stores of Shopper’s Stop, Lifestyle, Hyderabad Central and airport retail store
Delivered exceptional top line annual business plan; which helped in achieving branch targets consistently.
Department Manager
Pantaloons Retail India Ltd
Hyderabad
07.2007 - 05.2009
Managed retail operations in various lines of business (LOBs) like apparel, furniture and electronics during management trainee program and as a department manager
Recruiting and managed a team of 10 sales consultants, 3 supervisors, 3 technicians on third party payroll
Planned various activities in calendar comprising of budgeting, marketing activities, generating sales, inventory management, customer relationship, team motivating and building