SANDEEP MANDAPAKA

Role Overview Key Responsibilities & Achievements

Tata Business Hub – Tata Group (Digital Marketplace for Steel and Construction Materials)

Zonal Sales Manager responsible for driving regional sales growth for Tata Business Hub, a digital B2B marketplace for steel and construction materials, integrating material aggregation, digital procurement, and credit solutions through partners such as Tata Capital and Aditya Birla Capital. Managed end-to-end sales operations across MSMEs, EPC contractors, government projects, and real estate developers.

• Led zonal sales operations for steel and construction materials including TMT bars, structural steel, and allied products, catering to infrastructure, EPC, government, and real estate clients.
• Managed and mentored a team of 6 sales executives, driving performance through target setting, reviews, and on-ground support.
• Generated and converted sales enquiries into confirmed orders, contributing to consistent achievement of zonal revenue targets.
• Identified and tracked government tenders, mapped key contractors, and proactively approached them for material supply opportunities.
• Promoted Tata Business Hub’s digital procurement platform and integrated credit offerings, enabling customers to access material with flexible financing options.
• Built and maintained strong client relationships through regular site visits, requirement analysis, and customized solutions.
• Conducted market research and competitor analysis to identify pricing trends, demand patterns, and new business opportunities.
• Implemented sales plans, promotional campaigns, and brand visibility initiatives to increase market penetration.
• Negotiated commercial terms and contracts to ensure optimal value for both customers and the organization.
• Prepared sales reports, forecasts, and performance dashboards, reviewing progress against targets and taking corrective actions.
• Introduced and onboarded new products and brands to meet evolving customer requirements and market demand.
• Coordinated with internal stakeholders including supply chain, credit partners, and operations teams to ensure seamless order execution and customer satisfaction.

• Owned end-to-end P&L management for the Enterprise business across Telangana and Andhra Pradesh, driving revenue growth, margin optimization, and cost control.
• Onboarded and scaled large enterprise customers, nurturing them into long-term key accounts with repeat and predictable business.
• Defined and executed go-to-market strategies across multiple industrial segments, enabling digital and technology-driven procurement adoption.
• Planned, executed, and monitored sales operations and order fulfillment, ensuring accelerated growth and consistent improvement in Customer NPS.
• Ensured 100% end-to-end order fulfillment, coordinating closely with supply chain, logistics, vendors, and internal operations teams.
• Drove operational excellence by ensuring 100% compliance with taxation, invoicing, receivables, and payables.
• Worked cross-functionally with finance, legal, technology, and supply teams to establish scalable enterprise processes.
• Led enterprise-level negotiations and contract management, balancing customer expectations with organizational profitability.
• Built and stabilized regional operations with a high-ownership, zero-to-one mindset, setting up processes, SOPs, and governance frameworks from scratch.
• Leveraged market insights, customer feedback, and performance metrics to continuously refine sales strategy and operational execution.

• Managed and expanded the channel sales network including distributors, dealers, stockists, and trade partners to drive regional revenue growth.
• Appointed, onboarded, and developed new channel partners, ensuring alignment with company sales strategy and coverage plans.
• Drove primary and secondary sales, ensuring achievement of monthly, quarterly, and annual sales targets.
• Planned and executed channel sales strategies, schemes, and promotional campaigns to improve market penetration and brand visibility.
• Built strong relationships with key channel partners through regular visits, joint business planning, and performance reviews.
• Monitored channel partner performance, inventory levels, and market demand to ensure optimal stock availability and fast order execution.
• Coordinated with internal teams including supply chain, logistics, finance, and marketing for seamless order fulfillment and collections.
• Ensured timely collections and credit control, maintaining healthy receivables and adherence to company credit policies.
• Conducted market intelligence and competitor analysis to track pricing, schemes, and new product launches.
• Supported channel partners with product training, technical support, and sales enablement to improve conversion rates.
• Implemented pricing, discounting, and trade schemes within approved frameworks to maximize volume and margins.
• Prepared sales forecasts, MIS reports, and performance dashboards for management review.
• Resolved channel conflicts and customer escalations to maintain long-term partner relationships.

• Managed Retail and B2B sales operations for JSW Steel products, driving volume growth and market penetration across the assigned territory.
• Handled JSW Neosteel branding and sales initiatives, strengthening presence in the retail and influencer-driven ecosystem.
• Led and supervised a team of 3 sales executives, providing direction on daily sales activities, target achievement, and market coverage.
• Managed and coordinated a network of distributors and dealer teams, ensuring effective execution of sales plans and schemes on the ground.
• Executed primary and secondary sales through distributors, ensuring optimal stock availability and faster market movement.
• Drove influencer engagement programs by building strong relationships with engineers, masons, fabricators, and contractors to influence brand preference.
• Planned and conducted dealer meetings, mason meets, engineer meets, and contractor engagement programs to promote product benefits and schemes.
• Designed and implemented trade marketing activities, dealer schemes, and promotional campaigns to improve off-take and loyalty.
• Conducted regular market visits and demand mapping to identify growth opportunities and address channel challenges.
• Monitored competitor activity, pricing trends, and promotional strategies to refine sales and marketing plans.
• Ensured timely order processing, coordination with supply chain, and collections in line with company policies.

• Handling Retail, Distributor & Dealer network across assigned territories.
• Responsible for dealer appointments, distributor management, and channel expansion.
• Managing institutional & project sales for infrastructure, construction, and real estate clients.
• Developing business from builders, EPC contractors, and corporate accounts.
• Handling rate contracts, bulk orders, MOUs, and project negotiations.
• Driving secondary sales, market penetration, and brand presence.
• Coordinating with accounts, logistics, and plant teams for order execution.
• Managing credit sales, LC cases, and structured billing / factoring programs.
• Responsible for payment follow-ups, outstanding control, and risk management.
• Conducting dealer meets, influencer meets, and promotional activities to grow market share.

• Drove new sales in logistics and supply chain services.
• Identified and onboarded key clients in the Hyderabad region.
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