Vivek Sharma
New Delhi
Summary
Dynamic and results-driven media sales professional with extensive experience in television and digital media sales since 2009. Proven track record in revenue generation across FCT sales, AFPs, media partnerships, sponsorships, and digital solutions. Strong ability to anticipate market trends, develop profitable strategies, and strengthen brand positioning. Excellent networking skills, with a passion for continuous learning and professional growth.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Region Head, Revenue Management - North, South & East
AETN18 Media Private Limited
Gurgaon
11.2020 - Current
- Spearheading advertising and digital sales for North, South & East regions, driving revenue growth through diverse solutions.
- Managing and expanding key client portfolios while ensuring brand consistency and effective market positioning.
- Leading a high-performing sales team, conducting performance reviews, and devising growth strategies.
Senior Account Group Head
AETN18 Media Private Limited
Gurgaon
12.2016 - 11.2020
- Managed advertising sales for 60% of the North Zone market, developing new business opportunities.
- Built and maintained strong client relationships, providing customized brand solutions.
- Led a team of four professionals, optimizing market spending and client engagement.
Group Head (Manager) - Ad Sales
News X
Delhi/Gurgaon
03.2016 - 12.2016
- Led advertising sales for 40% of the North Zone market, driving revenue growth.
- Strengthened relationships with agencies and clients to ensure better ROI.
Assistant Manager - Ad Sales
Star India Private Ltd.
Gurgaon
07.2013 - 03.2016
- Managed North Zone categories, generating revenue worth INR 60-80 crores through airtime sales.
- Developed and maintained client relationships, increasing brand share for the channel.
Contextual Advertising Executive
Star India Private Ltd.
Gurgaon
07.2012 - 06.2013
- Created customized advertising opportunities for brands across television platforms.
Senior Executive - Ad Sales
Star India Private Ltd.
Gurgaon
10.2010 - 06.2012
- Managed key client relationships, generating INR 80+ crores in revenue.
- Developed advertising strategies to enhance brand visibility and sales.
Ad Sales Associate
Viacom18 Media Private Ltd.
Gurgaon
04.2009 - 10.2010
- Managed key clients like Dabur, Nestle, Maruti Suzuki, and Pepsi, developing effective media strategies.
Education
Executive Program for Sales Professionals - Sales and Marketing
S.P. Jain Institute of Management & Research
MumbaiMBA - Marketing
Indian Business Academy - Jain
Bachelor's Degree - Economics
Delhi University
Skills
- Leadership & Team Management
- Account Management & Client Acquisition
- Business Development & Revenue Growth
- Media Sales & Digital Solutions
- Customer Relationship Management
- Strategic Planning & Market Analysis
- Negotiation & Partnership Agreements
Websites
Certification
- Google Certification: The Fundamentals of Digital Marketing, 08/01/20
- Awarded Network18 Certificate of Recognition for outstanding performance.
- Awarded Winner of the Digital Product Launch Campaign at the Digital Media Excellence Awards.
Phone
+91, 9711791393
Languages
English
Beginner
A1
Timeline
Region Head, Revenue Management - North, South & East
AETN18 Media Private Limited
11.2020 - Current
Senior Account Group Head
AETN18 Media Private Limited
12.2016 - 11.2020
Group Head (Manager) - Ad Sales
News X
03.2016 - 12.2016
Assistant Manager - Ad Sales
Star India Private Ltd.
07.2013 - 03.2016
Contextual Advertising Executive
Star India Private Ltd.
07.2012 - 06.2013
Senior Executive - Ad Sales
Star India Private Ltd.
10.2010 - 06.2012
Ad Sales Associate
Viacom18 Media Private Ltd.
04.2009 - 10.2010
Executive Program for Sales Professionals - Sales and Marketing
S.P. Jain Institute of Management & Research
MBA - Marketing
Indian Business Academy - Jain
Bachelor's Degree - Economics
Delhi University