Sandeep Ramini Chinnabbha
Bangalore
Summary
Dynamic and performance-driven Programmatic Campaign Manager with 3+ years of hands-on experience, managing end-to-end campaigns using DV360, CM360, and Google Ads and Mobile Advertising. Expert in launching, optimizing, and reporting full-funnel campaigns across Display, Video, YouTube, and Native platforms. Skilled in audience segmentation, performance analytics, tag implementation, and budget strategy. Adept at managing PMP and PG deals to deliver high-impact results. Passionate about digital advertising with a data-driven mindset and client-focused approach.
Overview
4
4
years of professional experience
Work History
Ad Operations Executive
iOPEX Technologies Pvt Ltd
Chennai
07.2025 - Current
- Manage programmatic and mobile ad campaigns across Ad Colony, Fyber Forest, and Console Fiber.
- Support full campaign setup and structure management.
- Perform daily pacing and discrepancy checks and rigorous delivery monitoring.
- Implement diverse creative formats including Banners, Video, and Universal formats.
- Conduct quality assurance (QA) and creative testing for all launches.
- Managed end-to-end performance monitoring and monthly reporting, delivering data-driven insights to optimize campaign health for one of the largest advertisers (P&G).
- Mitigated media waste by executing weekly IVT audits and VCR analysis for PMP deals, ensuring high-quality impressions/ad completions and peak platform performance.
- Maintained brand safety and suitability standards by rigorously auditing App and LDA lists to ensure all placements remained within strict compliance thresholds.
- Spearheaded creative development by designing bespoke ad mock-ups tailored to specific high-value slots, aligning visual assets with client-specific requirements and technical specs.
Programmatic Campaign Manager (DV360)
Dimex Infotech Pvt Ltd
Bangalore
03.2022 - 07.2025
- Managed full-lifecycle programmatic campaigns via DV360 for Display, Video, YouTube, Native, and Audio.
- Plan and implement campaign structure including IOs, line items, creative uploads, brand safety, and Floodlight tracking.
- Leverage advanced audience targeting strategies using first-party data, third-party segments, and retargeting.
- Optimize campaigns based on KPIs (CTR, CPA, CPM, VCR), making data-driven bid, budget, and frequency cap adjustments.
- Execute PMP and Programmatic Guaranteed deals for high-quality inventory access.
- Identify and resolve delivery and pacing issues proactively, ensuring smooth campaign performance.
- Present campaign performance reports with actionable insights to clients and internal stakeholders.
- Coordinate closely with analytics and tech teams to ensure accurate data flow and tracking.
Education
Bachelor of Engineering - Civil Engineering
K S School of Engineering and Management
01.2019
Skills
- Campaign Management
- DV360
- CM360
- DT Ads
- Programmatic Strategy
- Programmatic Execution
- Optimization
- Daily Pacing
- Budget Projection
- Incremental Projection
- Frequency Cap Adjustments
- Bid Updates
- Inventory
- Targeting
- PMP Deals
- Programmatic Guaranteed Deals
- Audience Targeting
- Retargeting
- Advance Tracking
- Google Tag Manager
- Floodlight
- Brand Safety
- IAS
- DoubleVerify
- Analytics
- Campaign Performance Analysis
- Reporting
- P&G
- VCR
- IVT
- Mobile Operations
- Ad Operations
- Ad Colony
- Fyber
- Console Fiber
Job Title
Programmatic Campaign Manager (DV360)
Technical Tools
DV360, CM360, Google Ads, DT Ads, Adobe Photoshop, Google Tag Manager, Tableau, Excel, Salesforce
Timeline
Ad Operations Executive
iOPEX Technologies Pvt Ltd
07.2025 - Current
Programmatic Campaign Manager (DV360)
Dimex Infotech Pvt Ltd
03.2022 - 07.2025
Bachelor of Engineering - Civil Engineering
K S School of Engineering and Management