Sandip Maji
Howrah,WB
Summary
Performance Marketing & Paid Advertisement Specialist. 6+ Years of Experience in Google Ads | Bing Ads | Facebook & Instagram Ads | LinkedIn Ads| Snapchat Ads.
Successful as Senior Digital Marketing Associate with outstanding project management and budgeting skills. Focuses on developing marketing strategies to boost brand awareness and conversions.
Overview
9
9
years of professional experience
6
6
Certifications
Work history
Head of Digital Marketing(Regional)
Webtek Labs Pvt. Ltd
Kolkata, India
10.2018 - 10.2020
- Drive 2x growth for purpose-driven Digital Marketing Institute in just 11 months
- Facebook Ads - Google Ads - Email Marketing & SMS - Performance Creative - Quality Analysis Measurement - Technical Audit - Centre Expansion
- Developed marketing plans to support department strategies.
- Networked with media and PR professionals to build campaign reach.
- Monitored consumer trends and accurately interpreted meaning to predict future changes.
- Compiled industry data on competitor pricing, materials costs, issues to help set accurate pricing.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
Education
PhD - Business, Management and Marketing
Eklavya University
Damoh, Madhya Pradesh, India2025
Master of Business Administration - Marketing
West Bengal University of Technology
Howrah07.2021
Bachelor of Computer Application - Computer Application
Netaji Subhash Engineering College, NSEC
2013
High School Diploma - General
Santragachi Kedarnath Institution
Howrah, West Bengal, India08.2010
Skills
- Google Ads
- Facebook/Meta ads
- LinkedIn Ads
- Snapchat Ads
- Analytical Expertise
- Inbound Marketing
- Marketing Strategy
- Market research expertise
- Marketing Communication
- Customer Demographics
- Communications Management
Certification
- Certified - Foundations of Digital Marketing and E-commerce - Coursera & Google
- Google Ads Search Certification - Google
- Google Ads Video Ads Certification - Google
- Inbound Certification - Hubspot
Timeline
Head of Digital Marketing(Regional)
Webtek Labs Pvt. Ltd
10.2018 - 10.2020
PhD - Business, Management and Marketing
Eklavya University
Master of Business Administration - Marketing
West Bengal University of Technology
Bachelor of Computer Application - Computer Application
Netaji Subhash Engineering College, NSEC
High School Diploma - General
Santragachi Kedarnath Institution