Sanika Nagnur

Building successful media, content and communication strategies for Hindustan Unilever (HUL) across beauty, personal care, wellness, home care, ice creams, tea, coffee, health drinks and nutrition

Achievements:

1. Spearheaded the creator strategy, presented to HUL's new CEO, to bring together global and local creator ecosystem learnings

2. Contributed to Mindshare's new initiative to create an end-to-end influencer excellence framework for data driven creator campaigns

3. Delivered futuristic creator insights for a first of its kind content marketing report

Responsibilities:
1. Understand and leverage category, competition, consumer, creator and cultural insights to bring brand briefs to life through different touchpoints like social media, digital, print, TV, outdoor activations, B2B partnerships, martech, digital communities, etc.
2. Creator first strategies to drive full funnel outcomes

3. Create annual and monthly market wise content plans for executing more relevant and customized campaigns

Brand strategist, marketing expert and client services lead across consumer businesses - GSK, Araiya Group of hotels, The Brooklyn Creamery, Plantaway, Wellington College, Earth Ritual, etc.

• Built path defining brands for early to mid stage startups through a consumer first approach
• Worked with leadership teams of legacy brands on product strategies, business plans, pricing, communication, new technology interventions, community building and GTM.
• Led a team of designers, digital marketers, etc. to support end to end client portfolio management from onboarding to execution
• Initiated thought leadership initiatives to deep dive into category, consumer and creator trends (e.g. Upswing)

Built a hybrid yoga and meditation studio that connected learners to the right yoga practitioners with the intention of building a thriving community of yoga lovers and using technology to build the right mind-body-soul connect

• Creation of the business framework, brand personality, logo, brand guidelines and GTM strategy
• Executing and optimizing digital campaigns through Google and Meta Analytics, Google Ads, Google My Business, Meta, LinkedIn and WhatsApp Business
• Build, engage and grow Meta, Whatsapp, app based and in-studio communities for refined targeting and faster results

Territory sales manager for NEXA dealer outlets in Mumbai, Thane, Navi Mumbai, Goa, Ratnagiri

1. Data driven sales forecasting at model and dealer level to build resilient sales frameworks
2. Managed 300-500 units of monthly sales volume per outlet
3. Dealer stock management for efficient working capital flow.

4. ATL and BTL lead generation through Meta, radio, WhatsApp amd SMS retargeting, print, hyperlocal Google ads and outdoor sales activations for 16 NEXA dealer outlets
5. Regional marketing budget planning and deployment