Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sanilsingh Rehala

Sanilsingh Rehala

PUNE

Summary

Performance-driven digital marketing specialist with 12+ years of experience, including 3.5+ years in the EdTech sector, managing high-impact PPC campaigns. Proven track record of driving qualified leads, reducing cost per acquisition (CPA), and optimizing ad performance across Google Ads and Meta Ads. Adept in strategy, analytics, A/B testing, and scaling campaigns in competitive online education environments.

Overview

12
12
years of professional experience

Work History

PPC Specialist

Koenig Solutions PVT LTD.
09.2021 - 06.2025
  • Managed and optimized ₹2 Cr+ monthly ad spend across Google Ads, Bing Ads, and Meta platforms, targeting both Indian and international education markets.
  • Led strategy and execution for PPC campaigns, achieving consistent MQL growth while maintaining target CPA and improving ROAS.
  • Oversaw lead-gen initiatives through OEM portals, directly contributing to improved net revenue (NR) by enhancing funnel quality and buyer intent.
  • Mentored and trained a team of 2 digital marketers in campaign setup, A/B testing, budget pacing, and Google Analytics/GA4 reporting, increasing team efficiency and output.
  • Implemented custom audience strategies, leveraging remarketing lists and first-party CRM data to improve conversion rates
  • Spearheaded automation and optimization using AI tools such as:
  • ChatGPT for copywriting, keyword clustering, and automation ideas
  • Perplexity.ai and Claude for competitor research and trend analysis
  • Operator for campaign Creation and data research

Lead – Campaign Quality & Email Marketing (Project Lead)

Ondot Media
PUNE
09.2020 - 07.2021
  • Responsible for end-to-end Project Deliverability’s & Client Handling.
  • Handling team of Content, Creative & Digital Marketing.
  • Handling multiple projects for B2B & B2C.
  • Research & Recommendations to the clients related to media plans, budget & detailed targeting.
  • Creation of presentation & plans for clients.
  • Responsible for planning media budget and analyzing actual spends.

Campaign Manager

ATIDIV
PUNE
08.2018 - 04.2020
  • Responsible for end to end campaign and account handling.
  • Video, Search, Display, Shopping Campaign Setup & Optimization of Account using Google AdWords and Analytics.
  • Research & Recommendations to the clients related to media plans, budget & detailed targeting.
  • Setup campaigns on social media platforms & AdWords (PPC) - FB, IG, Twitter, YouTube, LinkedIn.
  • Quality Assurance testing to make sure campaign goes live without any errors.
  • Responsible for planning Media Budget and analyzing actual spends.

Quality Control

AFFINITYX PVT. LTD.
PUNE
06.2013 - 07.2015
  • To conduct the proof checking for advertisement layout jobs and help to improve the quality.
  • Understand the client instructions and assist designer to follow them.
  • Help designers to interpret and improve on design quality.
  • Liaising with counterparts in onshore team for any clarifications.

Education

Bachelor of Computer Application -

RTM, Nagpur University
Nagpur
01.2012

HSC -

Maharashtra State Board of Secondary Education
Balarshah
01.2008

SSC -

Maharashtra State Board of Secondary Education
Balarshah

Skills

  • Google Ads (Search, Display, Video, PMax)
  • Facebook & Instagram Ads
  • YouTube Ads
  • LinkedIn Ads
  • Keyword Research & Bidding Strategies
  • A/B Testing & Conversion Rate Optimization (CRO)
  • Google Analytics & GTM
  • Landing Page Optimization
  • Campaign Budgeting & ROI Analysis
  • Excel / Data Studio Reporting
  • Bing Ads

Languages

English, Hindi, Marathi, Punjabi

Timeline

PPC Specialist

Koenig Solutions PVT LTD.
09.2021 - 06.2025

Lead – Campaign Quality & Email Marketing (Project Lead)

Ondot Media
09.2020 - 07.2021

Campaign Manager

ATIDIV
08.2018 - 04.2020

Quality Control

AFFINITYX PVT. LTD.
06.2013 - 07.2015

Bachelor of Computer Application -

RTM, Nagpur University

HSC -

Maharashtra State Board of Secondary Education

SSC -

Maharashtra State Board of Secondary Education

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Sanilsingh Rehala