Sanjana Keshavdas
Kakkanad
Summary
Experienced Senior Associate at EY with expertise in content and brand strategy, driving engagement through algorithm-optimized social media campaigns. Proven ability in SEO management and advanced communication, successfully enhancing brand positioning and audience reach. Adept at cross-functional collaboration, delivering high-quality content that resonates with diverse demographics.
Overview
11
11
years of professional experience
Work History
Senior Associate - Social Media Content Lead
EY
Ernakulam
05.2023 - Current
- Developed and executed brand communication strategies to optimize company positioning and service promotions
- Created algorithm-optimized content for LinkedIn, Instagram, and other digital channels
- Focused on building content using SEO management techniques
- Utilized social listening tools to assess content performance and refine strategies for maximum engagement
- Expert in content management platforms like Sprinklr, Haiilo and CMS
- Designed content for a diverse audience, tailoring messages to different demographic groups.
Associate - Content Strategy
EY
Ernakulam
05.2021 - 05.2023
- Designed and managed end-to-end communication strategies for successful internal and external brand campaigns
- Ensured brand consistency by crafting high-quality, error-free content aligned with company guidelines
- Created content for various external channels like company's website, social media channels and digital screens as well as internal channels like daily news, newsletters, etc.
Copy Editor
Indegene Private Limited
Bangalore
08.2020 - 05.2021
- Edited and proofread medical and pharmaceutical documents, ensuring compliance with style guides
- Coordinated with multiple teams to deliver high-quality, error-free documents.
- Worked with various types of files like Word, PPT, Excel and videos
Freelance Content Writer
The Legal Company
Ernakulam
10.2019 - 08.2020
- Managed social media content and developed business communications
- Built company website from scratch by providing vibrant content
Copywriter
Open Creatives
07.2019 - 08.2020
- Managed copywriting for national and local clients across digital, print, and advertising media
- Led all copy-related responsibilities within three months of joining
- Clients included Oralium, Mahalekshmi Silks, Times of India, Intersight Holidays, and more
Content Writer
Oliva Skin and Hair Clinic
11.2019 - 07.2020
- Created and translated content for Quora and social media
- Produced various questionnaires to be posted on Quora
Freelance Writer & Editor
Historic History, Sparsalon
05.2015 - 12.2015
- Produced high-quality, engaging content for websites and social media
- Collaborated with writing team to develop scripts and advertising concepts.
- Implemented SEO strategies in writing to enhance online visibility.
Intern
The Hindu
Ernakulam
04.2014 - 06.2014
- Researched, wrote, and edited news articles for The Hindu Metro Plus.
- Analyzed and interpreted news and information received from various sources to broadcast information.
- Researched story background information to provide complete and accurate information.
Education
MBA - Business Administration & Management
Symbiosis Centre for Distance Learning
PuneCertificate - Academic & Business Writing
Berkeley College
CaliforniaBA - English & Mass Communication
Annamalai University DDE
Tamil NaduSkills
- Advanced Communication & Storytelling
- Content & Brand Strategy
- Social Media Management
- Copywriting & Editing
- Digital & Email Marketing
- Prompt engineering
- MS Office Suite
- SEO management
- Cross-functional collaboration
- Project management
Accomplishments
- Publications: Author of Ride Through Reverie, multiple articles for The Hindu Metroplus, and lyrics for the band Prayaan (Music Mojo Season 4, KappaTV)
- Awards: Recipient of 5 'rewards and recognition' awards for exemplary services to EY and its clients over 4 years at the organization.
- Winner of Group Dance and English Poetry Writing at Tarang2K23 (InfoPark and Progressive Techies)
Hobbies and Interests
- Social Work
- Dance & Music
- Literature
- Travel
Affiliations
- Project Management: Led CSR initiatives at EY, engaging 200+ participants in social impact programs.
- Event Management: Initiated and led several local office events for EY, including cultural fetes and team get-togethers.
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Elementary (A2)
A2
Spanish
Beginner
A1
Telugu
Beginner
A1
Timeline
Senior Associate - Social Media Content Lead
EY
05.2023 - Current
Associate - Content Strategy
EY
05.2021 - 05.2023
Copy Editor
Indegene Private Limited
08.2020 - 05.2021
Content Writer
Oliva Skin and Hair Clinic
11.2019 - 07.2020
Freelance Content Writer
The Legal Company
10.2019 - 08.2020
Copywriter
Open Creatives
07.2019 - 08.2020
Freelance Writer & Editor
Historic History, Sparsalon
05.2015 - 12.2015
Intern
The Hindu
04.2014 - 06.2014
MBA - Business Administration & Management
Symbiosis Centre for Distance Learning
Certificate - Academic & Business Writing
Berkeley College
BA - English & Mass Communication
Annamalai University DDE
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