Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sankalp Srivastava

Analytics Professional
Gurgaon,Haryana

Summary

Experienced Analytics Manager adept at translating business and financial goals into effective data strategies. Facilitates communication between technical and non-technical teams for smooth operations. Delivers customized analytics solutions for clients in diverse industries and company sizes.

Overview

12
12
years of professional experience
26
26
years of post-secondary education

Work History

Manager

ZS Associates
Gurgaon
12.2019 - Current
  • Led strategic proposals, securing $15M in client deals with a 90% conversion rate.
  • Managed global customer insights for pharmaceutical brands, tracking KPIs across 20 markets.
  • Delivered predictive analytics models using Python, achieving 15% ROI and identifying key growth drivers for a $10Bn brand.
  • Optimized pre-launch strategies via AI-driven customer profiling and benchmarking.
  • Enhanced customer segmentation by integrating demographic and behavioral data, improving targeted marketing efforts.
  • Co-led development of ZS Platform Smarttracker, integrating Generative AI for 19x faster study updates, 10x faster analysis, and 93% efficiency in quality control.
  • Spearheaded FORWARD, a cloud-based forecasting platform, reducing costs by 30% and accelerating analytics consolidation by 70%.

Brand Manager

Abbott
Mumbai
06.2018 - 12.2019
  • Spearheaded territory expansion as ASM, unlocking ₹1 Cr/month sales potential in Mumbai.
  • Promoted to Brand Manager, leading P&L and marketing for ₹70 Cr global brands in consumer & pharmaceutical segments.
  • Designed brand roadmaps, integrating ethical & commercial marketing techniques for competitive positioning.
  • Executed omnichannel marketing strategies, utilizing digital platforms, mobile apps, radio, print ads, and retail promotions to drive quarter-on-quarter sales growth.
  • Developed GTM strategy for a French luxury beauty brand, optimizing presence across modern trade & e-commerce.
  • Identified real-time analytics gaps, recommending digital interfaces to enhance sales planning & forecasting.
  • Applied market intelligence & customer feedback analysis to refine brand messaging and strengthen consumer engagement.

Senior Associate - PMO

Genpact
Gurgaon
11.2013 - 05.2014
  • Financial Management for the $40M Insurance vertical.
  • Developed customized analytics solutions for various business units, leading to improved decision-making and strategic planning.
  • Managed cross-functional teams to ensure timely delivery of high-quality reports and insights, fostering a collaborative working environment.

Education

MBA - Marketing

NMIMS
Mumbai
06.2016 - 04.2025

Bachelor of Technology - Computer Science

National Institute of Technology
Raipur, India
08.2009 - 03.2013

High School Diploma -

Jawahar Vidya Mandir
Ranchi
06.2007 - 04.2009

High School Diploma -

St Thomas School
Ranchi
04.1995 - 04.2007

Skills

  • Client relationship management

  • Project Management

  • Team Leadership

  • Business Development

  • Power BI

  • SQL programming

  • Python programming

  • Advanced analytics

  • Machine learning

  • Predictive modeling

  • Business forecasting

  • Agile methodology

Awards

  • Fast-track promotion from Consultant to Manager at ZS, demonstrating exceptional leadership and strategic execution.
  • Awarded 4+ times for outstanding project delivery, showcasing excellence in analytics and business impact.
  • Scaled team size from 20 to 45+ members over 5 years, driving organizational growth and capability expansion.
  • Recognized as Best Performing Brand Manager (2019) at Abbott for exceptional brand strategy and execution.

Timeline

Manager

ZS Associates
12.2019 - Current

Brand Manager

Abbott
06.2018 - 12.2019

MBA - Marketing

NMIMS
06.2016 - 04.2025

Senior Associate - PMO

Genpact
11.2013 - 05.2014

Bachelor of Technology - Computer Science

National Institute of Technology
08.2009 - 03.2013

High School Diploma -

Jawahar Vidya Mandir
06.2007 - 04.2009

High School Diploma -

St Thomas School
04.1995 - 04.2007

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Sankalp SrivastavaAnalytics Professional