Sankalp Srivastava
Analytics Professional
Gurgaon,Haryana
Summary
Experienced Analytics Manager adept at translating business and financial goals into effective data strategies. Facilitates communication between technical and non-technical teams for smooth operations. Delivers customized analytics solutions for clients in diverse industries and company sizes.
Overview
12
12
years of professional experience
26
26
years of post-secondary education
Work History
Manager
ZS Associates
Gurgaon
2019.12 - Current
- Led strategic proposals, securing $15M in client deals with a 90% conversion rate.
- Managed global customer insights for pharmaceutical brands, tracking KPIs across 20 markets.
- Delivered predictive analytics models using Python, achieving 15% ROI and identifying key growth drivers for a $10Bn brand.
- Optimized pre-launch strategies via AI-driven customer profiling and benchmarking.
- Enhanced customer segmentation by integrating demographic and behavioral data, improving targeted marketing efforts.
- Co-led development of ZS Platform Smarttracker, integrating Generative AI for 19x faster study updates, 10x faster analysis, and 93% efficiency in quality control.
- Spearheaded FORWARD, a cloud-based forecasting platform, reducing costs by 30% and accelerating analytics consolidation by 70%.
Brand Manager
Abbott
Mumbai
2018.06 - 2019.12
- Spearheaded territory expansion as ASM, unlocking ₹1 Cr/month sales potential in Mumbai.
- Promoted to Brand Manager, leading P&L and marketing for ₹70 Cr global brands in consumer & pharmaceutical segments.
- Designed brand roadmaps, integrating ethical & commercial marketing techniques for competitive positioning.
- Executed omnichannel marketing strategies, utilizing digital platforms, mobile apps, radio, print ads, and retail promotions to drive quarter-on-quarter sales growth.
- Developed GTM strategy for a French luxury beauty brand, optimizing presence across modern trade & e-commerce.
- Identified real-time analytics gaps, recommending digital interfaces to enhance sales planning & forecasting.
- Applied market intelligence & customer feedback analysis to refine brand messaging and strengthen consumer engagement.
Senior Associate - PMO
Genpact
Gurgaon
2013.11 - 2014.05
- Financial Management for the $40M Insurance vertical.
- Developed customized analytics solutions for various business units, leading to improved decision-making and strategic planning.
- Managed cross-functional teams to ensure timely delivery of high-quality reports and insights, fostering a collaborative working environment.
Education
MBA - Marketing
NMIMS
Mumbai 2016.06 - 2025.04
Bachelor of Technology - Computer Science
National Institute of Technology
Raipur, India 2009.08 - 2013.03
High School Diploma -
Jawahar Vidya Mandir
Ranchi 2007.06 - 2009.04
High School Diploma -
St Thomas School
Ranchi 1995.04 - 2007.04
Skills
- Client relationship management
- Project Management
- Team Leadership
- Business Development
- Power BI
- SQL programming
- Python programming
- Advanced analytics
- Machine learning
- Predictive modeling
- Business forecasting
- Agile methodology
Awards
- Fast-track promotion from Consultant to Manager at ZS, demonstrating exceptional leadership and strategic execution.
- Awarded 4+ times for outstanding project delivery, showcasing excellence in analytics and business impact.
- Scaled team size from 20 to 45+ members over 5 years, driving organizational growth and capability expansion.
- Recognized as Best Performing Brand Manager (2019) at Abbott for exceptional brand strategy and execution.
Timeline
Manager
ZS Associates
2019.12 - Current
Brand Manager
Abbott
2018.06 - 2019.12
MBA - Marketing
NMIMS
2016.06 - 2025.04
Senior Associate - PMO
Genpact
2013.11 - 2014.05
Bachelor of Technology - Computer Science
National Institute of Technology
2009.08 - 2013.03
High School Diploma -
Jawahar Vidya Mandir
2007.06 - 2009.04
High School Diploma -
St Thomas School
1995.04 - 2007.04