Sankarlingam P

Lead a ₹100 Cr+ annual business across Tamil Nadu, managing a diversified multi‑category portfolio comprising Sweet Mixes, Health Mixes, Breakfast Mixes, Pure Spices, Vermicelli, Beverages, and Ready Sweets under the MTR brand.

• Managed and mentored field organization of 3 Area Managers, 15 TSEs, and 12 ISRs, cultivating disciplined execution and accountability to drive performance excellence.
• Delivered highest value growth in India at 10%, establishing Tamil Nadu as a top‑performing region, with rural growth of 15%.
• Achieved a record‑high market share of 61% (vs. 40% average) in MTR Gulab Jamun during the Diwali peak season, through complete ownership of sales execution, availability, visibility, and outlet prioritization.
• Transformed the sales organization from price‑based selling to scheme‑led and online‑driven selling, significantly improving secondary offtake, scheme governance, and execution consistency across the state.
• Led rural infrastructure correction initiatives, addressing long‑standing core issues related to market returns, pricing gaps, and distributor confidence through structured interventions and multiple stakeholder engagements.
• Restructured sales team by realigning roles and responsibilities, enhancing speed, ownership, and execution effectiveness across the organization.
• Built Hing into the second‑largest brand in the portfolio, delivering 2× growth through focused brand building, distribution expansion, and strong seasonal execution.
• Drove distribution expansion, visibility enhancement, and focused outlet coverage, strengthening brand salience and conversion across both urban and rural markets.

Managed National Key Accounts – India, including Metro, Reliance (E‑com & B2B), Flipkart Wholesale, Walmart, Max Hyper, Lulu, driving strategic partnerships.

• Delivered 45% YoY growth, highest among all channels.
• Secured 35% category share through effective commercial strategies and account management.
• Launched 24 new products, driving incremental category growth.
• Own end‑to‑end account management: JBPs, commercials, GTM, category share & profitability.
• Led cross‑functional teams (SCM, Marketing, Finance, Commercial).
• Developed and coached 5 Area Managers and 8 TSOs, enhancing team capabilities and performance.

Oversaw ₹100 Cr+ annual business across Tamil Nadu, driving strategic initiatives for growth.

• Achieved 22% growth – highest in South India (2018).
• Expanded direct distribution from 17K → 23K outlets.
• Boosted bill penetration from 30K to 36K, enhancing revenue opportunities.
• Increased toothbrush market share by 15%.
• Sustained zero attrition while developing and promoting internal talent, fostering a strong leadership pipeline.
• Successfully led the market through Demonetization and GST transition

• In Vijayawada (2015) - The market share has increased by 8% after doing infra corrections in town.
• Executed project on emerging metros to enhance infrastructure readiness for future growth.
• Developed infrastructure plans for improved market access.
• Implemented infrastructure corrections to enhance operational efficiency.
• Created efficient delivery routes to maximize logistics effectiveness.
• Contributed to a team that developed a new toothbrush exclusively for AP and created a GTM plan.
• Created regional planogram for toothpaste category based on market share, developing a versatile template for all modern trade formats.
• Executed new planogram for category across all stores, leveraging strong relationships to ensure compliance.
• Had a vast experience in Metro, Urban & Rural and MT activation.
• Worked in Chennai/Vijayawada-worked in different Roles (General Trade/Instore/MT activation)

• Conducted 'Hill Drive' for Chocolates in summer, leading to fastest growing chocolate zone in South India.
• Managed divisions of Coffee, Chocolates, Culinary, and Infant Foods, overseeing 25 crore business.
• Participated in All India Contest for Coffee, demonstrating innovative strategies.