Sanket Somra
Senior Product Manager
Gurgaon
Summary
Experienced professional with 5 years of experience across Product Management, Sales management and IT industry. Skilled at solving challenging business problems with the aim to create a real impact. Looking forward to working in an environment where acquired skills can be put into practice or new skills can be developed on a routine basis.
Overview
8
8
years of professional experience
Work History
Senior Product Manager
Luminous Power Technologies Ltd.
06.2022 - Current
- Led development of one-stop business platform for Luminous channel partners with key focus on channel loyalty & engagement for 40k+ users.
- End-to-end product lifecycle management from ideation to requirement gathering/documentation to development, testing, deployment, and post-launch support leading a team of 12 designers, engineers, BAs/PMs & QA, etc.
- Spearheaded platform migration to flutter & new .NET core architecture with improved user experience and other capabilities.
- Achieved 27% growth to 28k MAUs and 38% increase to 40k active users in
- Reduced payment cycle from 45 days to
- Assisted senior leadership with data-driven decision making leveraging SKU-level sale tracking, time to market, channel inventory & health, credit/OS, geographical mapping & market potential assessment, & other key metrics.
- Developed a gamified channel loyalty experience of through dynamic incentivization on channel sales with paperless warranty registration for end customer with increased coverage from 35% to 70% coverage.
- Collaboratively executed one-of-its-kind dealer event in Thailand with 6000+ dealers under single roof, featured in Economic Times.
- Awarded ‘Performer of the year’ and ‘Certificate of Appreciation’ for my meritorious contribution.
- Rewarded as a top employee under ‘Transformative Impact on Business Program’ and ‘RACE’ programs, rewarding exceptional talent within the organization.
Assistant Manager of Sales
Berger Paints India Ltd.
06.2020 - 02.2022
- Strategized & established Berger Consumer Goods, a division of Berger Paints across 10+ States in India
- Delivered 35 Cr+ value in ~8 months, backed by a strategy to deliver 40 Cr+ in FY 2021-22
- Network Expansion – Led efforts to operationalize a new network of 70+ Distributors and 10K+ Retailers
- Team Management - Onboarded & handled a team of 6 ASMs, 13 SOs, 35+ Off-role manpower & 60+ DSRs for setting-up division, with specific efforts on hiring, training, onboarding, goal-setting and performance tracking
- Trade Marketing - Designed Pan India Schemes for Channel Sales and Maintained Vertical’s EBITDA within target by achieving the desired Product Mix
- Designed end-to-end Web Portal & App for Channel Partners to facilitate Market Beat Planning, Inventory Management, Invoicing and Sales Tracking
- Designed end-to-end Mobile App for Field Sales team to mark visits, collect orders, and monitor performance
- Partnered with Amazon to establish a 1st in the Industry – Direct Gifts delivery process to Retailers’ Doorstep
- Vendor Management - Organized BTL/Merchandising Activities & Painter Meets in coordination with Vendors/Agencies
- Learning & Development - Delivered Skill Development Training on BCG Business Model, Pitch Delivery, Product Knowledge, and Sales Process to off-role Sales Team
Decision Analytics Associate
ZS ASSOCIATES PVT. LTD.
09.2017 - 06.2018
- Worked directly with the business side to understand client needs and problems and developed analytical reports for the brand marketing team of oncology market in USA
- Provided pre-sales support by deriving customer insights, generating call targeting reports and creating Brand Launch/Performance trackers for the marketing team
- Developed Market Penetration strategy to Identify a target 20K+ Prospective patients in therapy area
- Reduced turn-around time by 50% and manual effort by 95% by fully automating all reports and dashboards
Software Engineer
DASSAULT SYSTEMES (formerly 3DPLM Software Solutions)
07.2016 - 08.2017
- Enabled clients to create a delightful and customizable experience for customers
- Analyzed client needs to re-calibrate features for customized product offerings
Education
MBA - Marketing
Indian Institute of Management
Ranchi 04.2001 -
BTech - Mechanical Engineering
Maulana Azad National Institute of Technology
Bhopal 04.2001 -
Class XII -
Sir Padampat Singhania Education Centre
Kanpur 04.2001 -
Class X -
Kendriya Vidyalaya
Vehicle Factory Jabalpur 04.2001 -
Skills
Product Management
Sales Management
Market research
Channel loyalty
Figma
SQL
Excel
Communication
Leadership
Timeline
Senior Product Manager
Luminous Power Technologies Ltd.
06.2022 - Current
Assistant Manager of Sales
Berger Paints India Ltd.
06.2020 - 02.2022
Decision Analytics Associate
ZS ASSOCIATES PVT. LTD.
09.2017 - 06.2018
Software Engineer
DASSAULT SYSTEMES (formerly 3DPLM Software Solutions)
07.2016 - 08.2017
MBA - Marketing
Indian Institute of Management
04.2001 -
BTech - Mechanical Engineering
Maulana Azad National Institute of Technology
04.2001 -
Class XII -
Sir Padampat Singhania Education Centre
04.2001 -
Class X -
Kendriya Vidyalaya
04.2001 -