Sanketh S.A.

Key Result Areas:

Build tech initiatives for Duroflex that can give competitive advantage.

Highlights:

• Own the product roadmap from concept to launch for two new products.
• Lead the development of product prototypes and assessed them through product trials with real consumers and documented user stories and product expectations.
• Co-created and implemented the UX wireframe for apps by working alongside marketing team and app development team.
• Worked closely with cross-functional team from marketing, legal, sales, finance and supply chain to align with customer expectations.
• Onboarded delivery and installation partners and defined SLAs.
• Responsible for product P&L and NPD budget.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Collaborated with US vendor to improve customer experience in retail - Mattress recommendation tool.
• Spearheaded collaborative efforts with Chinese supplier for bringing adjustable beds to the Indian market.
• Boosted customer base penetration using creative promotional approaches.

Key Result Areas:

• Define campaign strategy and drive ATL/BTL execution for launch and sustenance of movie channel to deliver reach targets.
• Distill quantitative and qualitative viewership data and research studies for insights to define content and marketing strategy.

Highlights:

• Led the launch of ZEE Picchar as the no. 2 channel in the Karnataka movie genre.
• Conceptualized brand identity and developed unique content for integration in fiction and non-fiction shows.
• Improved and boosted brand image by implementing focused ATL and OOH marketing campaigns to support outreach.
• Prepared and administered the marketing budget.

Highlights:

• Devised the product and the channel matrix for Trade, E-commerce, and Cash and Carry channels.
• Set product and accessories pricing; developed primary schemes.
• Planned and executed activations and trade exhibitions.
• Participated in product management forums sponsored by the firm in Germany and China.
  
  

Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.

Developed an analytics online page for tracking a family's living behaviors and searching for rental homes in various neighborhoods in the city.