Santanu Sarkar
Kolkata
Summary
Dynamic MBA graduate specializing in business and marketing analytics with extensive hands-on experience in CRM-driven campaigns, customer onboarding, and process improvement. Proven leadership as a Marketing Executive, successfully guiding a team of 10 while collaborating with sales to achieve ambitious targets through data-driven audience segmentation and optimized conversion funnels. Recent projects include sustainable mobility initiatives, SaaS onboarding strategies for Tier-3/4 students, and consulting for Red Bull India, focusing on premium positioning and go-to-market strategies. Results-oriented Business Development Associate with over [Number] years of expertise in lead generation, pipeline development, and consultative sales, consistently identifying new revenue streams to drive growth in competitive environments.
Overview
11
11
years of professional experience
1
1
Language
Work History
Business Development Associate
LearnNex
11.2025 - Current
- Converted inbound leads into enrollments through effective consultative sales techniques.
- Counseled students on course selection aligned with their career goals, enhancing their educational journey.
Business Analytics Intern
Skillified
08.2025 - 09.2025
- Assisted in analyzing business data to derive actionable insights for decision-making.
- Applied data analytics tools (Excel, Power BI, SQL, etc.) to identify trends, patterns, and business opportunities.
- Supported reporting, visualization, and performance tracking to optimize operations.
Data Analytics Trainee
MedTourEasy
07.2025 - 08.2025
- Gained hands-on experience in data analysis, visualization, and deriving insights.
- Worked under mentorship to apply analytics on real-world datasets.
- Explored behavioral and health data patterns using statistical methods.
PGDM Business DesignLinkedIn Page-Content Creator
PGDM Business DesignLinkedIn Page-Content Creator
11.2023 - 04.2025
- Led the content strategy for the PGDM Business Design LinkedIn page, enhancing visibility and engagement.
- Created visually compelling posts showcasing program ethos, student achievements, and industry interactions.
- Collaborated with faculty and students to ensure timely and high-quality digital presence.
- Developed narratives around innovation and events, strengthening the department’s online identity.
Business Development Intern
The SmartMove2UK
05.2024 - 06.2024
- Managed live chat support, CRM, and client onboarding.
- Conducted market research, GTM strategy, and cold calling.
- Executed SEO initiatives and content distribution.
- Designed targeted marketing strategies and automated chatbot support.
Marketing Executive
SARKAR JEWELLERS SHOP
06.2019 - 06.2023
- Drove customer engagement through personalized interactions, follow-ups, and loyalty programs, boosting repeat sales.
- Managed in-store marketing and visual merchandising, ensuring attractive product displays and festive promotions.
- Executed local and digital marketing campaigns (social media, WhatsApp, leaflets, newspaper ads) to increase footfall.
- Planned and supported seasonal offers, exhibitions, and community tie-ups, enhancing brand visibility and revenue.
- Built and maintained customer databases, tracked buying patterns, and provided insights for product demand planning.
- Contributed to smooth daily operations, helping the store run profitably and sustain growth over 4 years.
Internship Trainee
Agni Power And Electronics Pvt. Ltd.
06.2015 - 07.2015
- We visited CEGESS, IIEST, and Shibpur, and saw the fabrication process for c-Si and a-Si solar cells and also visited a 4KW stand-alone SPV PowerPlant whose solar panel setup is on the rooftop of the Rabi Kutir.
- I visited West Bengal’s first canal top SPV Plant on 06/07/2015.
- It was built by NKDA (NewTown Kolkata Development Authority) on a link-up channel flowing near EcoPark.
- The canal-top solar project is a part of the Union Ministry of New and renewable energy’s Solar City program.
Internship Trainee
Garden Reach Shipbuilders & Engineers Ltd.
12.2014 - 01.2015
- Visited INS KADMATT naval Ship
- Trained in communication system on Board Naval System
- Acquired knowledge about RADAR System, IPMS, Navigational Aids, Calibration in instruments
- Got training on some instruments related to the Electronics and Weaponsworkshop.
Education
Bachelor of Technology - BTech - Electronics and Instrumentation Engineering
College of Engineering & Management, Kolaghat
Class 12 - Pure Science
CHITTARANJAN COLONY HINDU VIDYAPITH
PGDM - Business Design
Welingkar Institute of Management
08.2025
Skills
Revenue Generation, Consultative Selling, Sales Funnel Management
Timeline
Business Development Associate
LearnNex
11.2025 - Current
Business Analytics Intern
Skillified
08.2025 - 09.2025
Data Analytics Trainee
MedTourEasy
07.2025 - 08.2025
Business Development Intern
The SmartMove2UK
05.2024 - 06.2024
PGDM Business DesignLinkedIn Page-Content Creator
PGDM Business DesignLinkedIn Page-Content Creator
11.2023 - 04.2025
Marketing Executive
SARKAR JEWELLERS SHOP
06.2019 - 06.2023
Internship Trainee
Agni Power And Electronics Pvt. Ltd.
06.2015 - 07.2015
Internship Trainee
Garden Reach Shipbuilders & Engineers Ltd.
12.2014 - 01.2015
Class 12 - Pure Science
CHITTARANJAN COLONY HINDU VIDYAPITH
PGDM - Business Design
Welingkar Institute of Management
Bachelor of Technology - BTech - Electronics and Instrumentation Engineering
College of Engineering & Management, Kolaghat