Santanu Sarkar
Kolkata
Summary
Dynamic MBA graduate specializing in business and marketing analytics with extensive hands-on experience in CRM-driven campaigns, customer onboarding, and process improvement. Proven leadership as a Marketing Executive, successfully guiding a team of 10 while collaborating with sales to achieve ambitious targets through data-driven audience segmentation and optimized conversion funnels. Recent projects include sustainable mobility initiatives, SaaS onboarding strategies for Tier-3/4 students, and consulting for Red Bull India, focusing on premium positioning and go-to-market strategies. Results-oriented Business Development Associate with over [Number] years of expertise in lead generation, pipeline development, and consultative sales, consistently identifying new revenue streams to drive growth in competitive environments.
Overview
11
11
years of professional experience
1
1
Language
Work History
Business Development Associate
LearnNex
11.2025 - Current
- Converted inbound leads into enrollments through effective consultative sales techniques.
- Counseled students on course selection aligned with their career goals, enhancing their educational journey.
Business Analytics Intern
Skillified
08.2025 - 09.2025
- Assisted in analyzing business data to derive actionable insights for decision-making.
- Applied data analytics tools (Excel, Power BI, SQL, etc.) to identify trends, patterns, and business opportunities.
- Supported reporting, visualization, and performance tracking to optimize operations.
Data Analytics Trainee
MedTourEasy
07.2025 - 08.2025
- Gained hands-on experience in data analysis, visualization, and deriving insights.
- Worked under mentorship to apply analytics on real-world datasets.
- Explored behavioral and health data patterns using statistical methods.
PGDM Business DesignLinkedIn Page-Content Creator
PGDM Business DesignLinkedIn Page-Content Creator
11.2023 - 04.2025
- Led the content strategy for the PGDM Business Design LinkedIn page, enhancing visibility and engagement.
- Created visually compelling posts showcasing program ethos, student achievements, and industry interactions.
- Collaborated with faculty and students to ensure timely and high-quality digital presence.
- Developed narratives around innovation and events, strengthening the department’s online identity.
Business Development Intern
The SmartMove2UK
05.2024 - 06.2024
- Managed live chat support, CRM, and client onboarding.
- Conducted market research, GTM strategy, and cold calling.
- Executed SEO initiatives and content distribution.
- Designed targeted marketing strategies and automated chatbot support.
Marketing Executive
SARKAR JEWELLERS SHOP
06.2019 - 06.2023
- Drove customer engagement through personalized interactions, follow-ups, and loyalty programs, boosting repeat sales.
- Managed in-store marketing and visual merchandising, ensuring attractive product displays and festive promotions.
- Executed local and digital marketing campaigns (social media, WhatsApp, leaflets, newspaper ads) to increase footfall.
- Planned and supported seasonal offers, exhibitions, and community tie-ups, enhancing brand visibility and revenue.
- Built and maintained customer databases, tracked buying patterns, and provided insights for product demand planning.
- Contributed to smooth daily operations, helping the store run profitably and sustain growth over 4 years.
Internship Trainee
Agni Power And Electronics Pvt. Ltd.
06.2015 - 07.2015
- We visited CEGESS, IIEST, and Shibpur, and saw the fabrication process for c-Si and a-Si solar cells and also visited a 4KW stand-alone SPV PowerPlant whose solar panel setup is on the rooftop of the Rabi Kutir.
- I visited West Bengal’s first canal top SPV Plant on 06/07/2015.
- It was built by NKDA (NewTown Kolkata Development Authority) on a link-up channel flowing near EcoPark.
- The canal-top solar project is a part of the Union Ministry of New and renewable energy’s Solar City program.
Internship Trainee
Garden Reach Shipbuilders & Engineers Ltd.
12.2014 - 01.2015
- Visited INS KADMATT naval Ship
- Trained in communication system on Board Naval System
- Acquired knowledge about RADAR System, IPMS, Navigational Aids, Calibration in instruments
- Got training on some instruments related to the Electronics and Weaponsworkshop.
Education
Bachelor of Technology - BTech - Electronics and Instrumentation Engineering
College of Engineering & Management, Kolaghat
Class 12 - Pure Science
CHITTARANJAN COLONY HINDU VIDYAPITH
PGDM - Business Design
Welingkar Institute of Management
08.2025
Skills
Revenue Generation, Consultative Selling, Sales Funnel Management
Business Analysis, Marketing Strategy, CRM, Market Research, Stakeholder Management, GTM
SQL, Power BI, Excel, Data Visualization
Customer relationship management
CRM software
B2C experience
Lead generation
Timeline
Business Development Associate
LearnNex
11.2025 - Current
Business Analytics Intern
Skillified
08.2025 - 09.2025
Data Analytics Trainee
MedTourEasy
07.2025 - 08.2025
Business Development Intern
The SmartMove2UK
05.2024 - 06.2024
PGDM Business DesignLinkedIn Page-Content Creator
PGDM Business DesignLinkedIn Page-Content Creator
11.2023 - 04.2025
Marketing Executive
SARKAR JEWELLERS SHOP
06.2019 - 06.2023
Internship Trainee
Agni Power And Electronics Pvt. Ltd.
06.2015 - 07.2015
Internship Trainee
Garden Reach Shipbuilders & Engineers Ltd.
12.2014 - 01.2015
Class 12 - Pure Science
CHITTARANJAN COLONY HINDU VIDYAPITH
PGDM - Business Design
Welingkar Institute of Management
Bachelor of Technology - BTech - Electronics and Instrumentation Engineering
College of Engineering & Management, Kolaghat