Santosh Dasgupta
Vasai
Summary
I strongly believe in the saying “successful people don’t do different things, they do things differently.” With the right mix of over 22 years of experience in Strategic & Creative thinking in Product development in Pharmaceuticals & Healthcare marketing added with an entrepreneurial mindset, looking forward to meet & discuss how to enhance your current marketing communication/ business development for healthcare novelties you have…
Overview
3
3
Languages
1
1
Certification
26
26
years of professional experience
Work History
Group Product Manager, Product Manager, Product executive, Medical Representative
Kopran, Zuventus, Themis Medicare Limited, FDC Ltd
- Total product management experience of 9yrs; Kopran (10 months), Zuventus (11 months), Themis Medicare Limited (6 years), FDC Ltd (9 months).
- Having a wide exposure of pharmaceutical marketing in segments like Iron preparations, Anti – Malarials, Cephalosporins/ Fluoroquinolones, Anaesthesia – General & Local, Calcium & Multivitamins, Skeletal Muscle relaxants.
- Successfully handled a 130 Crore portfolio of Cephalosporin and its combinations, PPIs, cough preparations as a Group Product Manager since Nov’2011 with 5 product executive reporting to myself in FDC Ltd.
- Developed a 40 Crore portfolio from a meager 9 crore product over a span of 4 years; Anti – malarials being the major focus of Themis Medicare Ltd, my longest association has been with Anti - malarials i.e. since Jan’2005 as a product executive to Nov 2011 as a Group Product Manager.
- As a GPM I had prepared 2 Annual Marketing Budgets brand wise.
- Exclusively done field work in Jharkhand & Chattisgarh with the objective of understanding the market scope & designing strategies to develop sales for anti – malarials product range in the region.
- Conducted a lot of Medical representative all India training program and cycle meetings.
- Very good experience in organizing and co-ordinating each & every aspect of product launches, doctor CME’s, Get – togethers and group tour bookings.
- Large experience of new product launches for the 1st time in India: Novel Calcium & Multivitamin Gummy bears, Novel Local anaesthesia spray for premature ejaculation, Lovelong, Novel ICU sedative, hypnotic, analgesic injection, Dexem.
- Total pharma sales experience of 23 months promoting Anti – Asthma MDI’s & DPI’s in Cipla Ltd & Derma, Cardiac & Gastro range of products in Torrent Pharmaceuticals Ltd.
Marketing head
Atharv Ability – LupinLtd.
- Current
- Lupin entered into Neurological Rehabilitation segment with Advanced Robotics through Atharv Ability.
- Job Profile:
- - Digital Marketing: Development & updating of Social media & website pages
- - Marketing campaigns: Conceptualizing digital marketing campaigns & implementation for reaching D2C prospects.
- - Trade Sales: Direct reporting of 2 Area manager level team for Mumbai covering over 600 master list of neuro physicians & neuro surgeons only.
- - Strategic marketing: Ideation & implementation of strategic tools for B2B segment
- - Product development & training: Product/ services ideation
- - Monthly data analysis and P & L presentation
Consultant Chief of Marketing & Operations
Athaayu Multispecialty Hospital
03.2021 - 03.2022
- Deep pockets of these areas are having very poor healthcare services & as a strategy, devised ways to cater these areas & develop business opportunity for Athaayu Multispecialty hospital.
- I was directly reporting to the Owner & Director, Mr. Jeetendra Hegde, under the capacity of consultant Chief of Marketing & Operations.
- This area gave me immense opportunity to understand MJPJAY marketing. My trade team comprised of 6 sales executive responsible for covering more than 1000 doctors in the hospital coverage area.
- Athaayu Multispecialty hospital, a 120 bedded multispecialty hospital in Kolhapur gave me an opportunity to explore the south west of Maharashtra market, typically, Kolhapur, Sindhudurg & Ratnagiri area.
Consultant Chief of Marketing & Operations
Zeel Multispecialty Hospital
02.2020 - 02.2021
- I was directly reporting to the Owner & Director Ms. Hetal Trivedi as consultant Chief of Marketing & operations.
- Since the hospital was at the very initial stage of its inception, it required a lot of strategic business development aspects to be looked upon along with understanding & defining of the market in which they were present to even re-structuring of the marketing & operations team.
- Under my tenure of streamlining the entire operations, not only there was face change of the hospital but also the trade sales grew from a meager 25 lacs/ month to 70 lacs/ month over a period of 1 year.
- The owners of Zeel Rainwear’s developed a 150 bedded multispecialty hospital in the southern Rajasthan.
Senior Manager – Brands
Wockhardt Hospitals, BKC, Bandra Head Office
07.2012 - 09.2018
- Leading the team of branding & communications for all units of Wockhardt group of hospitals (Mumbai, Navi Mumbai, Nashik, Nagpur, Rajkot, Mira Road).
- Responsible for expertise promotion & practice establishment of more than 100 full time doctors across all hospitals & generate potential leads for OPD & conversion to IPD.
- Conceptualizing & Designing creative communications for promotion of special features, services & unique selling proposition of focus specialties for B2C (prospective patients) & B2B (Corporate) clientele.
- Conceptualized & initiated 1st of its kind compendium of clinical expertise of all consultants across units in the form of Comic booklet & video Bio profiling for all specialties.
- Expertise in promotion of various procedures of major specialties like Cardiac sciences, Neuro sciences, Orthopedics, Mother & Child, Pediatrics & Neonatology, Critical care, Oncology just to name a few.
- 360 degree media plans for all major communications & campaigns which includes print (newspapers, magazines, periodicals, samaj circulars, leaflets, posters), Radio, ATL (hoardings, gantries, railway boards, society gate boards, bus shelters, street light signages).
- Ensuring smooth implementation of creative campaigns & BTL activities like Live surgical workshops, patient engagement programs, Wockathon/ Cyclothon, World Heart Day activities, Corporates/ doctor networking get-togethers within the budgets of the organization.
- Creating a patient friendly environment in the hospital with soft communications of all our quality parameters our hospitals adhere to, awards & achievements, In-house LED projections for doctor & specialty promotion, specialty handbooks, unit brochures, doctor profiles, knowledge leafs, specialty/ procedure comic books in all hospitals.
- Designing important product & infrastructure communication co-laterals in the form of brochures, knowledge leafs, tablet communications, specialty services videos for the hospitals.
- Monitoring Branding expenses & ensuring planning & implementation of branding activities across all hospitals.
- Ensuring uniformity of major branding campaigns in social media platforms like facebook, linkedin, youtube along with SEM.
- Peripheral clinics promotions plan for increasing referral IPD admissions across all hospitals.
- Played instrumental role in setting up a 24 seat call centre & doctor appointment software.
Group Product Manager
FDC Limited
11.2011 - 07.2012
Group Product Manager
Themis Medicare Limited
11.2007 - 11.2011
Product Manager
Zuventus Ltd
12.2006 - 10.2007
Product Manager
Themis Medicare Limited
10.2004 - 11.2006
Product executive
Kopran Ltd.
01.2004 - 10.2004
Medical Representative
Torrent Pharmaceuticals Ltd.
04.2001 - 06.2002
Medical Representative
Cipla Ltd.
07.2000 - 03.2001
Education
Post –Graduate Diploma - Pharmaceutical Management
S.I.E.S College of Management Studies
Navi Mumbai01-2004
Bachelors of Pharmacy - undefined
Y.B.Chavan of Pharmacy
Aurangabad05-2000
Higher Secondary Certificate - undefined
Deogiri College
Aurangabad03-1996
High School - undefined
St. Francis De Sales High School
Aurangabad03-1994
Skills
Creative & Strategic Marketing
Result oriented campaign conceptualization as per the need of the organization
Timely implementation of campaigns across best identified, online & offline media channels
Analysis & comprehension of data
EXTRA CURRICULAR ACTIVITIES
Participation in sports like badminton & kho-kho. Member of Brochure committee and Placement committee in SIESCOMS. Participation in sports like badminton & kho-kho. Member of Brochure committee and Placement committee in SIESCOMS.
Certification
Undergone “Google Digital Marketing Program” to upgrade my skills for digital & online marketing. (Jul 2018)
Interests
Drawing, Reading, Listening music
Disclaimer
I hereby declare that the information given above is best to my knowledge and belief.
PERSONAL DETAILS
- Date of birth: Sept 30, 1978
- Gender: Male
- Marital status: Married
- Languages known: English, Hindi, and Marathi
- Hobbies: Drawing, Reading, Listening music
- Address: Indrapuram Co-operative Housing Society Ltd. A-104, Sector – 8 Vasant Nagari, Vasai (E) Thane - 401208
- E-mail: sanruby301978@gmail.com
- Mobile: 7387397029
ACADEMIC INDUSTRIAL TRAINING
Undergone two months In – Plant training in Lupin Lab. Ltd., Aurangabad plant.
Timeline
Consultant Chief of Marketing & Operations
Athaayu Multispecialty Hospital
03.2021 - 03.2022
Consultant Chief of Marketing & Operations
Zeel Multispecialty Hospital
02.2020 - 02.2021
Senior Manager – Brands
Wockhardt Hospitals, BKC, Bandra Head Office
07.2012 - 09.2018
Group Product Manager
FDC Limited
11.2011 - 07.2012
Group Product Manager
Themis Medicare Limited
11.2007 - 11.2011
Product Manager
Zuventus Ltd
12.2006 - 10.2007
Product Manager
Themis Medicare Limited
10.2004 - 11.2006
Product executive
Kopran Ltd.
01.2004 - 10.2004
Medical Representative
Torrent Pharmaceuticals Ltd.
04.2001 - 06.2002
Medical Representative
Cipla Ltd.
07.2000 - 03.2001
High School - undefined
St. Francis De Sales High School
Higher Secondary Certificate - undefined
Deogiri College
Bachelors of Pharmacy - undefined
Y.B.Chavan of Pharmacy
Marketing head
Atharv Ability – LupinLtd.
- Current
Group Product Manager, Product Manager, Product executive, Medical Representative
Kopran, Zuventus, Themis Medicare Limited, FDC Ltd
Post –Graduate Diploma - Pharmaceutical Management
S.I.E.S College of Management Studies