Santosh Sharma
Senior Sales Executive - Events & Corporate Hospitality
Mumbai
Summary
Senior Sales Executive - Events & Corporate Hospitality drives corporate hospitality accounts, venue sales, and event delivery across major conferences, exhibitions, and high-profile international events. Manages AED 150,001+ event budgets, develops cost proposals, and negotiates vendor partnerships across catering, audio-visual, décor, and equipment rentals. Supports premium client experiences through site inspections, lead generation, and cross-functional coordination for complex event execution.
Overview
3
3
Certifications
14
14
years of professional experience
Work History
Head of Sales
Bhoomi Events & Planner
06.2026 - Current
- Formulated and implemented sales strategies to enhance market share and drive revenue growth.
- Surpassed yearly revenue target reaching 20 crores++
- Led cross-functional teams in planning and executing high-profile events, ensuring client satisfaction.
- Mentored and trained sales team members to enhance performance and achieve individual targets.
- Analyzed market trends to identify new business opportunities and adjust sales approaches accordingly.
- Streamlined sales processes to improve efficiency and reduce response times for client inquiries.
- Collaborated with marketing teams to align promotional campaigns with sales objectives and target audiences.
Senior Sales Executive - Events & Corporate Hospitality
DUBAI WORLD TRADE CENTRE
09.2022 - 11.2025
- Lead corporate hospitality sales and event coordination for one of the Middle East's largest exhibition and convention centers, supporting major international conferences, exhibitions, and corporate events.
- Develop and expand corporate hospitality accounts across exhibitions, non-exhibition events, and international conferences throughout the UAE
- Generate qualified event leads through multiple sales channels including existing client relationships, outbound sales calls, and contact center referrals
- Direct and optimize event budgets from AED 10,000 upwards, delivering cost-efficient solutions while maintaining premium quality standards and maximizing value for clients
- Negotiate strategic vendor partnerships across catering, audio-visual, décor, and equipment rentals, securing competitive pricing and reliable service delivery
- Conduct comprehensive site inspections with prospective and existing clients, tailoring venue solutions to specific event requirements
- Prepare detailed cost proposals aligned with approved pricing matrices based on client specifications and event scope
- Coordinate cross-functional collaboration with internal departments and maintain strategic relationships with key event partners
- Successfully supported delivery of high-profile events including COP28 climate conference, demonstrating ability to execute world-class international events
Store Manager
GMG
03.2022 - 08.2022
- Managed retail operations and team performance for high-volume retail location.
- Supervised daily floor operations, staff scheduling, and customer service delivery
- Recruited, coached, and mentored new team members to align with business objectives and service standards
- Implemented loss prevention protocols and ensured compliance with cash handling, fraud prevention, and inventory security procedures
- Conducted regular store administration audits, annual stock counts, and spot checks to maintain operational accuracy
- Analyzed brand sales performance, market trends, and competitor activities to develop actionable strategies presented in weekly leadership meetings
- Monitored sales reports and provided insights to maximize inventory turnover and optimize stock levels
- Drove store sales performance and resource utilization to achieve key performance indicators
Sales Coordinator
DUBAI WORLD TRADE CENTRE
09.2021 - 12.2021
- Supported sales operations for prestigious projects including Dubai Airshow, Expo 2020, and Formula One.
- Managed sales inquiry processing and documentation in CRM system, ensuring accurate tracking and timely follow-up
- Coordinated with commercial team on project-related deliverables and client requirements
- Liaised with operations, accounting, and cross-functional departments to ensure seamless order fulfillment and event execution
- Administered government portal systems for badge issuance and credentialing for Dubai Airshow and Formula One events
- Provided comprehensive administrative support to commercial department, maintaining documentation and operational efficiency
Sales Executive
RIVOLI GROUP
12.2014 - 08.2021
- Managed administrative operations and sales support for luxury retail organization.
- Supervised day-to-day operations of administrative department and coordinated staff activities
- Developed, reviewed, and enhanced administrative systems, policies, and standard operating procedures
- Ensured office inventory management and equipment maintenance to support business continuity
- Collaborated with accounting and management teams on budget development, expense monitoring, and payroll processing
- Planned, scheduled, and promoted office events including meetings, conferences, training sessions, and orientations
- Organized and maintained information systems using digital databases and filing protocols
- Managed special projects and tracked progress toward organizational goals
- Pursued professional development opportunities to expand skill sets and capabilities
Product Coordinator
SWISS WATCH GROUP
01.2013 - 11.2014
- Coordinated product planning and inventory management for luxury watch retail operations.
- Created stock support plans to determine optimal inventory levels required to achieve sales targets
- Prepared buying budgets and open-to-buy (OTB) calculations to prevent overstock and stockout situations
- Revised OTB plans dynamically in response to changing market conditions and business requirements
- Developed sales forecasts by analyzing historical sales data and current market trends
Education
Bachelor's Degree - Business/Commerce
University of Mumbai
MumbaiSkills
B2B Sales & Business Development
Client Relationship Management
Contract Negotiation
Proposal Development & Presentation
Account Management & Retention
Event Planning & Execution
Vendor Management & Negotiation
Exhibition & Trade Show Operations
Event Operations & Logistics
Site Inspections & Space Planning
Sponsorship sales
RFP response management
References
Available upon request
Key Achievements
Instrumental in delivering COP28, one of the world's most significant global climate conferences, Supported execution of major international events: Dubai Airshow, Expo 2020, Formula One, Consistently managed corporate hospitality budgets from AED 10,000+ with cost-efficiency focus, Built and maintained strategic vendor relationships across catering, AV, décor, and event services
Certification
Advanced Negotiation skills
Timeline
Head of Sales
Bhoomi Events & Planner
06.2026 - Current
Senior Sales Executive - Events & Corporate Hospitality
DUBAI WORLD TRADE CENTRE
09.2022 - 11.2025
Store Manager
GMG
03.2022 - 08.2022
Sales Coordinator
DUBAI WORLD TRADE CENTRE
09.2021 - 12.2021
Sales Executive
RIVOLI GROUP
12.2014 - 08.2021
Product Coordinator
SWISS WATCH GROUP
01.2013 - 11.2014
Bachelor's Degree - Business/Commerce
University of Mumbai