SANTOSH KUMAR NAYAK

• Responsible for value and volume targets in the assigned area.
• Managed the entire business operations for the area, which consisted of 12 distributors and 4 BD.
• Appointed new distributors in area, developing business relationships and expanding market reach.
• Recruited and built a new team, motivating and coaching members to improve overall performance.
• Implemented innovative trade promotion activities to drive product visibility and consumer engagement.
• Launching all new products in the market.
• Personally handled all modern trade Super stores.
• Responsible for settlement of all the claims in the area.
• Using market intelligence to track competition, Collecting data on product performance, feedback from consumers on competitors.

• Managed business operations for area, overseeing 3 distributors, 3 sales officers, 1 merchandiser, and 1 promoter to drive regional growth.
• Achieved value and volume targets in the assigned area.
• Using market intelligence to track competition, Collecting data on product performance, feedback from consumers on competitors.
• Recruited and onboarded new team members., Motivating, Coaching and guiding the team.
• Managed operations in Odisha and Jharkhand.

• Managed the entire business operations for the area, including 1 Super Stockist, 24 distributors, 3 Sr CSO and 8 CSO
• Responsible for value and volume targets in the assigned area.
• Appointed and managed new distributors in the area to expand market reach.
• Oversaw market development in Coastal and Western Odisha.
• Implemented innovative trade promotion activities to enhance product visibility.
• Launching all new products in the market.
• Tracking and monitoring distribution.
• Recruited new team members to enhance operational efficiency., Motivating, Coaching and guiding the team.
• Personally handle all modern trade Super stores.
• Responsible for settlement of all the claims in the area.
• Maintaining Infrastructure required for the area.
• Used market intelligence to track competition and collected data on product performance and consumer feedback.

• Managed business operations in Odisha MT region, overseeing 1 Super Stockist, 4 Distributor, 1 PSR, and 16 Promoters.
• Achieved value and volume targets in the assigned area.
• Launched products in Bhubaneshwar market, opening over 60 Modern Trade Super stores.
• Visited Reliance Smart & More retail Super stores in Odisha, meeting Store Managers and appointing Promoters.
• Appointing new team, Motivating, Coaching and guiding the team.
• Using market intelligence to track competition. Collecting data on product performance. Feedback from consumers on competitors.
• Managed business operations in Odisha region.
• Settled all claims in the area.

• Achieved value and volume targets in the assigned area.
• Executed innovative trade promotions that increased sales engagement and visibility in the market.
• Managed the entire business operations for the area, which included 1 C&F, 18 distributors, and 8 PSRs.
• Led team initiatives to enhance performance and boost morale, fostering a collaborative work environment.
• Managed distribution in Khorda and Puri Districts.
• Oversaw logistics to ensure effective supply chain management.

Key Deliverables:

• Visited 40 + outlets daily to ensure product availability and address market needs.
• Built relationships with outlets and distributors to resolve market issues and enhance collaboration.
• Doing horizontal expansion (new outlet opening) in market to grow up our volume.
• Met company's secondary sales targets
• Ensured product availability in the outlet.
• Controlling assets provided by the company in the market.
• Communicating all the scheme of company in market.