India marketing leader with 9+ years of experience driving revenue growth, market expansion, and localized GTM strategy for high-growth technology platforms. Proven track record of owning regional marketing strategy, optimizing acquisition funnels, and partnering cross-functionally with sales, product, and global stakeholders to accelerate pipeline and revenue. MBA from ISB with award-winning brand strategy background (2 Silver Effies). Combines analytical rigor with high-impact execution across digital, performance, partnerships, and lifecycle marketing.
Hi, I’m
Saptarshi Ray
Marketing Leader
Bengaluru
Summary
Overview
10
years of professional experience
Work History
Big Bang Social | Collective Artists Network
Head of Marketing
04.2025 - Current
Job overview
- Own end-to-end India marketing strategy for a creator-tech platform, aligning acquisition, retention, and monetization initiatives with revenue goals.
- Delivered 177% growth in daily installs, while improving CAC efficiency to ₹8 through data-led performance optimization.
- Built and scaled a 14-member cross-functional marketing team across performance, product marketing, CX, design, and analytics.
- Designed full-funnel demand programs integrating digital, partnerships, influencer activations, DOOH, and referral engines.
- Converted 10,000+ creators into revenue-generating affiliates, contributing ₹5 Cr+ GMV.
- Implemented lifecycle automation and CRM programs to improve stickiness (DAU growth to 4,500; session time +88%).
- Partnered with product leadership to localize messaging and improve feature adoption.
- (Note: This now reads like revenue ownership, not just growth hacking.)
Rigi
Growth & Product Marketing Lead
06.2022 - 06.2024
Job overview
- Led India demand generation strategy, driving 700K signups in 2 weeks at ₹1.2 CPA through integrated influencer + performance campaigns.
- Designed funnel architecture (TOF–MOF–BOF) that improved activation rates to 32% DAU conversion.
- Managed $1.1M multi-city campaigns featuring national figures including MS Dhoni and Tanmay Bhat, optimizing spend against ROI benchmarks.
- Collaborated with brand partners including TVS Motor Company to expand acquisition channels and monetization streams.
- Reported performance insights to leadership and reallocated budgets toward high-performing segments.
Namaste Business (Y Combinator S19)
Head of Marketing & Creative Strategy
04.2020 - 06.2022
Job overview
- Owned India GTM strategy across Tier-1 and Tier-2 markets for a SaaS-enabled business platform.
- Reduced CAC to ₹28 through optimization of a $140K media budget across Meta and Google.
- Built onboarding & activation frameworks reducing support queries by 48% MoM and improving retention metrics.
- Enabled sales growth via targeted campaigns and segmented acquisition strategies.
McCann Worldgroup
Senior Creative Strategist
04.2019 - 04.2020
Job overview
- Led integrated campaigns for ITC Aashirvaad; awarded 2 Silver Effies for integrated marketing excellence.
- Partnered with Nielsen & Kantar for consumer insight-led strategy development.
J. Walter Thompson
Account Executive
05.2018 - 04.2019
Job overview
- Managed national ATL, BTL & digital campaigns for Santoor across multi-city markets.
The Taj Mahal Palace Mumbai
Concierge
07.2016 - 02.2018
Job overview
- Delivered CX excellence to global dignitaries and HNIs, developing deep expertise in personalization, stakeholder management, and service recovery.
Education
Indian School of Business
MBA from Marketing And Strategy
04.2001
University Overview
Mumbai University
Bachelor of Science from Catering Technology And Hospitality Management
04.2001
University Overview
Skills
India Market Strategy & GTM Leadership
Demand Generation & Pipeline Acceleration
Regional Localization of Global Campaigns
Revenue Growth & Funnel Optimization
Cross-Functional & Sales Alignment
Performance Marketing & ROI Management
Budget Ownership & Agency Management
CRM, Lifecycle & Retention Strategy
Customer Segmentation & Behavioral Analytics (Mixpanel, Amplitude)
Timeline
Head of Marketing
Big Bang Social | Collective Artists Network
04.2025 - Current
Growth & Product Marketing Lead
Rigi
06.2022 - 06.2024
Head of Marketing & Creative Strategy
Namaste Business (Y Combinator S19)
04.2020 - 06.2022
Senior Creative Strategist
McCann Worldgroup
04.2019 - 04.2020
Account Executive
J. Walter Thompson
05.2018 - 04.2019
Concierge
The Taj Mahal Palace Mumbai
07.2016 - 02.2018
Indian School of Business
MBA from Marketing And Strategy
04.2001
Mumbai University
Bachelor of Science from Catering Technology And Hospitality Management
04.2001