Saritha I V
Kochi
Summary
Knowledgeable thorough professional with over 16 years of experience bringing planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents. Adaptive and deadline-oriented with capacity to execute and complete multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Deputy General Manager PR and Communications
Amrita
South India
07.2022 - Current
- I specialize in formulating comprehensive content strategies and crafting compelling narratives across various portfolios within the organization
- My focus is on creating in-depth awareness among target audiences about the diverse offerings of the hospital, university, and ashram.
- Organized and monitored workflow of daily operations to ensure smooth functioning of the organization.
- Supervised team members, established performance goals, provided feedback, and conducted performance reviews.
- Resolved employee issues in a timely manner by providing guidance and counseling as needed.
- Prepared reports on various aspects of organizational operations for senior management review.
- Analyzed financial data to identify potential opportunities for cost savings or revenue generation.
- Identified areas of improvement in operational processes and developed solutions accordingly.
- Managed projects from inception through completion while ensuring alignment with corporate objectives.
- Collaborated with other departmental heads to ensure efficient utilization of resources across the organization.
- Facilitated communication between different departments within the organization for effective coordination.
- Recruited, hired, trained, developed and supervised team of 20 plus employees.
- Drove productivity and ROI of 70% through consistent strategic communication activities
Group Account Head
Perfect Relations,Dentsu India
Kerala
02.2012 - 06.2022
- During my tenure at the agency for over 11 years, I honed my skills in developing campaigns and strategies that are hyper-local yet possess a national perspective
- My diverse array of clientele encompassed industries such as telecom, automotive, BFSI, technology, NGOs, healthcare, education, and more.
- Cultivated relationships with key clients to ensure satisfaction and loyalty.
- Drafted proposals outlining client objectives, strategies and tactics.
- Provided strategic direction on campaigns including positioning, messaging, branding and media planning.
- Analyzed data from various sources to identify opportunities for improvement.
- Monitored competitors' activities in order to stay ahead of industry trends.
- Presented campaign results to senior management and clients.
- Served as a primary contact for day-to-day client communications.
- Identified new business opportunities through networking events.
- Developed comprehensive reports detailing performance metrics against goals.
- Coached junior staff in areas such as project management techniques and client relations.
- Performed competitive analysis of market conditions relevant to assigned accounts.
- Collaborated with research, planning and analytics teams to target behaviors and understand motivational drivers that yield effective and creative communication strategies.
- Inspired team to deliver breakthrough, strategically sound work that brought impact, transformation and consistent surpassing of team and corporate sales goals.
- Served as advisor to account team to make sure team executed work effectively and smoothly and served as point of escalation for both internal teams and clients in solving challenges.
- Managed tight deadlines and exceeded client expectations with attention to detail and flawless execution and addressed key issues to meet in support of account team.
- Recruited, hired and managed 8 plus account team members, developed and supported team members for optimum performance .
- Maintained high visibility within client organization, cultivated strong, long-term relationships with key decision-makers and verified client awareness of full company capabilities.
- Developed and significantly grew assigned territory % within first year.
Education
J.D. - PR And Advertising
Kerala Media Academy
Kerala09-2008
Bachelor of Science - Visual Communication
Hindustan College of Arts And Science
Coimbatore,Tamil Nadu05-2007
Skills
- PR
- Corporate Communications
- Content Strategy
- Operations Management
- Leadership
- Content Creation
- Reputation Management
- Crisis Communication
- Administration
- Project Management
- Event Management
- Workflow Planning
- Strategic Thinking
- Organizational Prowess
- Attention to Detail
- Creativity
- Intuition
- Organizational Development
- Process Automation
- Customer Relationship Management
- Staff Supervision
- Branding
- Operations Oversight
- Total Quality Management
- Time and Resource Optimization
- Client Account Management
- Troubleshooting expertise
- Deadline-oriented
- Organizational Restructure and Change
- Strategy
- Communication Skills
- Strategic Planning
- Analytical Skills
- Operations Start-Up
- Administrative Skills
- Departmental Operations Management
Affiliations
- a professional classical dancer and musician , routes me to my deep understanding and acceptability to cross cultures and diverse nature
Accomplishments
Throughout my schooling and career, I have been honored with multiple awards, recognizing my excellence and contributions. Notably, I have received the Best Brand Communication Strategist Award and the Best Women PR Leader Award, showcasing my expertise and leadership in the field. As a testament to my capabilities, I was entrusted with the role of National Client Lead and appointed as Account Head for Bharti Airtel, demonstrating my ability to drive results and earn the trust of prestigious clients. During my tenure, I successfully increased Airtel's market share and share of voice by an impressive 25% in the Kerala region. Within just five months of joining at my current stint, I was promoted and given additional responsibilities as the Head of Amrita Office of Communications, a testament to my dedication and impactful contributions to the organization.
I have also been recognized for my compelling campaign drive for Skoda Auto in South India, where I successfully elevated the brand's visibility and market presence.
Certification
- acquired certification from CDIT and have been an invited guest lecture at various colleges
Languages
English
First Language
Tamil
Beginner (A1)
A1
Hindi
Proficient (C2)
C2
Malayalam
Proficient (C2)
C2
References
References available upon request.
Timeline
Deputy General Manager PR and Communications
Amrita
07.2022 - Current
Group Account Head
Perfect Relations,Dentsu India
02.2012 - 06.2022
J.D. - PR And Advertising
Kerala Media Academy
Bachelor of Science - Visual Communication
Hindustan College of Arts And Science
Similar Profiles
Nicole PacchaNicole Paccha
Undergraduate Student Research Assistant at Professor Amrita SarkarUndergraduate Student Research Assistant at Professor Amrita Sarkar
Abhiram RenjitAbhiram Renjit
Medical Intern at Amrita School of AyurvedaMedical Intern at Amrita School of Ayurveda
VENKITESH GVENKITESH G
Clinical Pharmacist at Amrita Institute of Medical SciencesClinical Pharmacist at Amrita Institute of Medical Sciences
MARY MANJUMARY MANJU
Business Development Executive at Infocom Computers LLCBusiness Development Executive at Infocom Computers LLC
HITHA E BHITHA E B
Senior Power BI Developer at Difinity DigitalSenior Power BI Developer at Difinity Digital