Sarthak Saraf
Enterprise Go-To-Market & Sales Strategy
Gurugram
Summary
Strategic Enterprise Go-To-Market professional with 5+ years of experience shaping complex, multi-threaded sales cycles across highly regulated sectors, including Financial Services, Life Sciences, and Enterprise Retail. Proven track record of leveraging AI-enabled workflows to turn early product signals into high-conviction pipeline. Deeply curious and comfortable operating in ambiguous, fast-paced environments to run high-quality discovery, map executive stakeholders, and consistently exceed revenue targets for complex SaaS deployments.
Overview
5
5
years of professional experience
Work History
Lead – Demand Generation
PeopleStrong
07.2023 - Current
- Developed and refined AI-enabled GTM workflows, driving 40% increase in qualified enterprise pipeline.
- Collaborated with account directors to craft targeted strategies for complex accounts using industry insights.
- Conducted thorough discovery sessions to identify stakeholder hierarchies and assess readiness for SaaS deployments.
- Led cross-functional pipeline reviews, providing actionable insights and tracking outbound activities for sales leadership.
Enterprise Account Executive
SaleswinnrTechnologies (Smartwinnr)
05.2024 - 04.2025
- Led comprehensive enterprise sales cycles within highly regulated industries, including financial services and life sciences, securing over $250k (₹2.1 cr) in new SaaS revenue.
- Executed high-stakes commercial alignment and technical discovery with C-suite executives, navigating complex RFPs to secure durable, enterprise-wide deployments.
- Shortened the average sales cycle by 18% through rigorous upfront qualification, precise stakeholder mapping, and connecting technical solutions to direct business outcomes.
- Consistently operated with a high degree of ownership to identify, shape, and advance strategic opportunities from initial inbound curiosity to closed-won contracts.
Senior Manager Enterprises Sales
DROOM TECHNOLOGY LTD
03.2023 - 10.2023
- Recognized and secured complex enterprise opportunities exceeding ₹1.9 cr with prestigious retail and automotive clients, including Bosch and Toyota Financial Services.
- Navigated ambiguous market conditions to architect a new GTM strategy, turning inbound demand into fully qualified, strategic opportunities for the cloud services division.
- Evangelized new digital infrastructure to legacy clients, leading complex SLA negotiations and ensuring seamless post-sale execution.
Sales Manager
ZOMATO
08.2021 - 03.2023
- Developed $500k recurring revenue portfolio from inception in under 60 days within hyper-growth environment, achieving top 5% national performance ranking.
- Evangelized operational transformation to traditional retail and F&B businesses, acquiring 19 major enterprise accounts through relentless outbound execution and consultative pitching.
- Consistently hit and exceeded ambitious monthly targets while managing a team of 11, driving a 30% increase in regional revenue output.
Education
Sales Programme - Salesmanship
Dale Carnegie
01.2023
Negotiation Programme - undefined
Mihir Koltharkar
01.2023
B.Com Hons - undefined
Delhi University
New Delhi01.2020
Skills
Strategic deal shaping
Outbound engagement strategies
C-level discovery techniques
Sales growth in US and APAC regions
Account-based marketing strategies (ABM)
AI-enhanced prospecting methods
Effective product signal application
Expertise in HubSpot and Salesforce platforms
Lead conversion optimization
AWARDS & HONORS
STORM award, DROOM, 2023, Acquiring 4 deals for 1.9 CR.
Timeline
Enterprise Account Executive
SaleswinnrTechnologies (Smartwinnr)
05.2024 - 04.2025
Lead – Demand Generation
PeopleStrong
07.2023 - Current
Senior Manager Enterprises Sales
DROOM TECHNOLOGY LTD
03.2023 - 10.2023
Sales Manager
ZOMATO
08.2021 - 03.2023
B.Com Hons - undefined
Delhi University
Negotiation Programme - undefined
Mihir Koltharkar
Sales Programme - Salesmanship
Dale Carnegie