Summary
Overview
Work History
Education
Skills
Websites
Extracurricular Activities
Timeline
Hi, I’m

SASIKALA V

Business Development Representative ( Lead Generation & Email Marketing )
Chennai
SASIKALA V

Summary

Seeking a dynamic role in Lead Generation and Email Marketing, leveraging skills and experience to devise and execute inventive marketing strategies, propel revenue expansion, and elevate customer interaction. A results-oriented marketer proficient in marketing automation and CRM tools, dedicated to achieving tangible business results through impactful marketing initiatives.

Overview

9
years of professional experience
3
years of post-secondary education

Work History

Mad Street Den ( Vue.ai )

Business Development Representative
07.2021 - Current

Job overview

  • Schedule appointments or demos for sales team with

qualified leads through marketing campaigns ( Email Marketing & Linkedin Outreach )

  • Managed customer data, contacts, and interactions within HubSpot CRM.
  • Implemented and optimized HubSpot workflows to automate sales and marketing processes.
  • Tracked and analyzed sales pipeline performance using HubSpot reporting tools.
  • Leveraged Outreach CRM for email outreach, sales engagement, and activity tracking.
  • Designed and executed personalized email sequences and cadences to engage prospects.
  • Generated detailed reports in OutreachCRM to measure outreach effectiveness and optimize sales strategies.
  • Handling complete lead generation process for Our Enterprise AI Solutions to all regions
  • Utilized Freshsales CRM to capture, qualify, and nurture leads throughout sales cycle.
  • Our company's targeted industries encompass eCommerce and consumer retail, insurance, financial services, and logistics.
  • Researching client’s information through search engines like Google, LinkedIn, Zoominfo, Apollo.io
  • Analyze email campaign results including deliverability, open rates, click through rates and conversion.,

FRESH DATA LABS

MARKET RESEARCH EXECUTIVE (FREE LANCER)
10.2019 - 03.2021

Job overview

  • Market Research on targeted industry, services, titles and technology data
  • Researching client’s information through search engines like Google, Linkedin Sales Navigator, Zoominfo
  • Lead Generation: Finding accounts, build leads and get contact details, Email Research, Data Analyzing

MERIT SOFTWARE SERVICES PVT. LTD.

SENIOR MARKET RESEARCH ANALYST
11.2014 - 06.2019

Job overview

  • Lead generation, Contact Research, Email Research & Formatting, Market Research and List Building Etc.,
  • Search internet search engines and database for required information
  • Build database through web research and list build contact details from LinkedIn, Xing, ZoomInfo, Insideview and find contact direct email id plus contact direct switch board number then check direct or formatted email in Mailtester to find whether email is valid or invalid
  • Check accuracy data on websites by comparing various websites
  • Coaching and monitoring Research team for report updating and allocation of works.

Education

SSM COLLEGE
Komarapalayam

BSC(IT) from Information Technology
01.2011 - 01.2013

University Overview

  • Years Attended: 2011-2013
  • Marks: 78%

JKK RANGAMMAL GIRLS HSC SCHOOL
Komarapalayam

HSC from Mathematics And Computer Science
01.2009 - 01.2010

University Overview

  • Years Attended: 2009-2010
  • Marks: 67%

Skills

Microsoft Office and Windows XP/7/8Lead GenerationCXO level contactsEmail Research and Contact ResearchMarket ResearchBusiness DevelopmentList BuildingDatabase (CRM) BuildingEmail Marketing

CRM Administration

HubSpot CRM

Outreach CRM

Freshsales CRM

Extracurricular Activities

  • Awarded as the quality champion continuously three years and got one time Star performer in Merit Software services.
  • One of my leads, Simon, successfully converted into a sale valued at 10 crores at Mad Street Den.

Timeline

Business Development Representative

Mad Street Den ( Vue.ai )
07.2021 - Current

MARKET RESEARCH EXECUTIVE (FREE LANCER)

FRESH DATA LABS
10.2019 - 03.2021

SENIOR MARKET RESEARCH ANALYST

MERIT SOFTWARE SERVICES PVT. LTD.
11.2014 - 06.2019

SSM COLLEGE

BSC(IT) from Information Technology
01.2011 - 01.2013

JKK RANGAMMAL GIRLS HSC SCHOOL

HSC from Mathematics And Computer Science
01.2009 - 01.2010
SASIKALA VBusiness Development Representative ( Lead Generation & Email Marketing )