Saswata Roy Choudhury
Kolkata
Summary
Started working for Bangladesh Deputy high Commission, Kolkata from 2012 2015 as a Graphic Designer. Then I got a break through in the field of Media and worked in New Delhi for a NEWS Agency as a Script Writer. Worked for one of the leading brands of the MEDIA industry ABP Pvt Ltd. too.
Since, 2017 June, I am working with one of the leading Real Estate Companies - Shrachi Group as an Assistant manager of Brand Communication and Marketing till 2022 November.
In January 2024 joined back Shrachi Group's newest venture Shrachi Sports and is now heading the Groups Brand Department.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Manager Brand and Marketing
Shrachi Sports
Kolkata
01.2024 - 08.2024
Being the key person of the Brand and Marketing department for the Sports department, and also overseeing the Real Estate division, which is my core competence.
Projects Handled for Sports:
1) Credential Decks making - Financial
2) Bengal Pro T20 League - All Branding related jobs for Team Shrachi Rarh Tigers
3) Calcutta Football League - All Branding related Activities
4) Pro Panja League - Pre launch Branding of team Shrachi Rarh Bengal
5) Events handeled -
a) 1983 World Cup Win of Team India Retrospective with Sandeep Patil
b) Team Party - Rarh Bengal Cricket Team
c) Launch of Rarh Bengal Team Jersey
6) Ideation and implementation of Fan Park - at Junction Mall Durgapur for Shrachi Rarh Tigers Team
Projects Handled for Real Estate:
1) New Town Villas - Rajarhat
2) Shrachi Greens - Jamshedpur
3) Renaissance Township - Burdwan
a) Magnolia Bungalows
b) Strand - Bungalows
Assistant Manager Corporate Communications
Shrachi Group
Kolkata
06.2017 - 11.2022
- 1) Ideation of MarCom related collaterals 2) Public Affairs 3) Print Handling and specification management 4) Signage Ideation 5) Vendor Negotiation 6) CSR 7) Designing 8) Event handling 9) Brand Activation 10) Media Buying 11) Marketing Communication 12) Creative Agency Handling
Project Launch under my supervision and ideation:
1) Re-launch of Shrachi Greens - 2021 (stalled for 10years)
2) Launches in Renaissance Township:
a)Launch of Solis (Tallest towers in Burdwan) 2019 - G+15 Towers 7numbers
b) Bungalow Project - Strand and Magnolia 2020 and 2021
c) Bungalow Project - Antara and Mahllar - 2017 - 2018
3) Ongoing projects handled-
a) Greenwood Nest - New Town
b) EK Tower - Newtown
c) Restello - Newtown
d) Dakshinatya- Baruipur
e) Greenwood Symphony - Barasat
f) Shrachi Pearl - Dumdum
g) Shrachi Green View - Durgapur
Sub Editor - Reporter
Anandabazar Patrika (ABP Private Limited)
01.2016 - 12.2016
- 1) Writing News Scripts
- 2) Handling Social Media
- 3) Photo Editing and Designing Classifieds for News Portal
- 4) Speech Encoding, Uploading News on Portal
- 5) Handling Social Media
Graphic Designer
Bangladesh Deputy High Commission
Kolkata
05.2012 - 01.2016
- Designing invitation cards, brochures, banners, exhibition gates and exhibition stalls, books
- Looking in to the Media Communications
Education
Master of Arts - Journalism And Mass Communications
Jadavpur University
Kolkata01.2015
Bachelor of Arts - Public Administration
Netaji Subhash Open University
Kolkata01.2012
Skills
- ATL and BTL Activity
- Brand Communications
- Brand Strategy
- Creative Agency and Other agency related handling
- Creative Design and Ideation
- Events Ideation and Handling
- Project Launching
- Marketing Strategy
- Marketing Budget Creation
- Marketing Planning
- Marketing Communications
- Media Strategy
- Media Planning
- Media Buying
- Social Media Marketing
- Team Handling
- Vendor Management and negotiation
Certification
- HCL Infosystems Certified Associate (1year) A+& N+
- BITM Certified Computer Hardware & Networking
- Certificate Videography
Objective
To utilize my extensive experience in brand management to create and implement effective strategies that will drive growth, increase market share and enhance the company’s brand.
Projects
Ad-dictate - Kacha Chokhay Drishya Dushan, Advertisements today are not so much about the products but rather about the character of the consumers and how they should feel when they use or possess the advertised product. Messages to children are all about the happiness, social status or success which accompany the possession or consumption of a certain toy or type of food.
LINK: https://www.youtube.com/watch?v=OSxS0AGjMxM&t=10s
Languages
Bengali
First Language
English
Advanced (C1)
C1
Hindi
Elementary (A2)
A2
Volunteer Work
During Covid 19 period for 2 years worked as Red Volunteer, arranging hospital admissions for affected peoples, arranging oxygen when and where ever needed in Kolkata. Keeping contacts with health department for other necessary Covid19 related activities.
Declaration
I certify that all information provided herein is true and accurate to the best of my knowledge.
References
References available upon request.
Timeline
Assistant Manager Brand and Marketing
Shrachi Sports
01.2024 - 08.2024
Assistant Manager Corporate Communications
Shrachi Group
06.2017 - 11.2022
Sub Editor - Reporter
Anandabazar Patrika (ABP Private Limited)
01.2016 - 12.2016
Graphic Designer
Bangladesh Deputy High Commission
05.2012 - 01.2016
Master of Arts - Journalism And Mass Communications
Jadavpur University
Bachelor of Arts - Public Administration
Netaji Subhash Open University
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