Yogesh Narang
Mumbai
Summary
A versatile marketing professional with 12+ years of experience spanning diverse spheres , including digital, content and traditional marketing. Proven success in crafting and executing impactful campaigns, elevating brand presence and driving results across various channels. Adept at navigating the dynamic landscape of online & offline marketing ensuring a comprehensive and impactful approach
Overview
17
17
years of professional experience
Work History
Senior Manager – Brand Marketing
Sony LIV – Sony Pictures Network
Mumbai
2022.06 - Current
- Driving marketing for Sony LIV originals and format shows
- Developing and executing robust marketing campaigns for upcoming shows by utilizing traditional & digital mediums
- Conceptualizing and developing marketing assets such as Poster of the show, trailers, promos and other marketing deliverables
- Collaborated with influencers to create compelling content that reached out to the desired target audience
- Driving promotions through talent engagement activities Developing compelling communication for a new release to resonate with the desired target audience
- Leading internal and external team coordination with commercial, legal , Production house, creative agency to ensure smooth execution of the campaigns
- Implementing data driven strategies to optimize marketing channels and maximize ROI
- Formulating and executing social media campaigns to generate buzz around content releases and promotions promote new releases
Senior Manager - Campaign Management
MX Player|ShareChat
2021.07 - 2022.06
- Managing and driving social media campaigns across all digital platforms of MX Takatak/MOJ to ensure right communication on the upcoming campaigns
- Strategizing and amplifying all social media campaigns to garner maximum engagement in an effort to ensure maximum participation for the campaigns
- Managing the execution of the campaigns along with the agency and internal teams.
- Provide insights around trending campaigns on Insta Reels, FB watch or YouTube shorts.
- Help category heads to design key digital marketing activities, hashtags challenges and innovative campaigns in their respective categories.
Deputy General Manager – Marketing
PVR PICTURES
Mumbai
2015.11 - 2021.07
- Front Leading and handling end to end Marketing activities for PVR Pictures , PVR Live and Hollywood movie marketing’ campaigns with the objective of maximizing ticket sales and footfalls
- Driving a robust marketing campaign for the releases Digital /Social Media Strategy/ Influencer campaigns to increase ticket sales
- Prepare digital/social media plans in the required budget
- Plan suitable alliances, events and promotions Responsible for creating overall marketing strategy for upcoming movies to ensure high footfalls to the cinemas for PVR Pictures movies.
- Planning and executing various marketing activities for promotions- Screenings, Cinema driven visibility, Influencers, ATL & BTL activities
- Led the launch marketing activities of one of its kind startup in the country - Vkaao ( A PVR & BMS partnership) Responsible to ensure promotions through PVR digital channels and cinemas for hollywood movies
- Led social media promotions of the south chain acquired by PVR - SPI Cinemas
- Responsible to create social media marketing plans for the movie keeping in mind the movie TG and core proposition of the movie
- Leading agency partners to co-create breakthrough strategies , and drive gold standard execution with regards to digital and performance campaigns for effective visibility and promotions
- Driving digital partnerships with industry influencers and prominent brands like Bookmyshow, Paytm, ScoopWhoop, Quint, MensXP , Nearbuy etc
Manager- Branding & Sales
Balaji Motion Pictures
Mumbai
2015.01 - 2015.10
- Responsible for in-film branding/product placement for upcoming movies
- Providing innovative solutions to brands to associate on projects.
- Creating integrated marketing campaigns for brand association with movies across mediums like TV, Print , Digital and OOH
- Mounting a 360 degree media plan for brands to create maximum noise levels around the movies
- Coordinating with a cross functional team of Marketing, Creatives, Direction and Production departments to ensure smooth deliveries to the client
- Working very closely with the marketing team to ensure effective co-branded campaigns be a part of every movie
Key Account Manager- Movie/Entertainment Vertical
Times Business Solutions.
Mumbai
2011.11 - 2014.06
- Key Account Management and Client servicing for Enterprise Accounts
- Business development of online branding solutions to corporates & agencies
- Strategizing and developing services to existing clients Handling advertising agencies, and client servicing for Times Business Solutions
- Planning and formulating strategies to increase revenue- new acquisition and renewals
- Amongst the top revenue contributors to the company for enterprise set of accounts
Manager- Business Development
Creative IT India Pvt Ltd
Mumbai
2010.06 - 2011.11
- Business Development –for the entire Mumbai circle
- Managing the sales and marketing operations and accountable for increasing sales within the region
- Identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability.
- Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms
- Serving as an internal organizational interface between business units, technology teams and support teams. Ensuring timely delivery as per client requirements
Assistant Manager-Business Analyst – Core Banking Technology Group
ICICI Bank Ltd
Mumbai
2007.10 - 2008.06
- Analyze, design and document various customization requirements required in banking software as raised & required by business teams
- Ensuring smooth and timely implementation of new functionalities in the General Banking Module of business software, support User Acceptance Testing
- Change Request Implementation (as required by various business teams)
Education
MBA Marketing -
Welingkar Institiute of Management
01.2010
B.E, Computers -
Thadomal Shahani College of Engineering
01.2007
Skills
- Brand Marketing
- Content Marketing
- Influencer activations
- ATL / BTL Marketing
- Agency Management
- Campaign Management
- Social Media
- Partnerships
Achievements
- Achieved 100% target subscription numbers for 80% of the shows worked on
- Won awards across 3 categories for the show Kafas -Best Marketing of a Hindi Original , Best Marketing for the launch of a Hindi Original, Best influencer Campaign - by Screnxx awards - Adgully
- Awarded the Sony LIV Best Marketing campaign for season 2 of MasterChef India-as a part Internal awards & recognition program
- Led high impact alliances with Facebook India, Uber , Amazon India for PVR Launched one of its kind and the first in the country -In cinema movie marketing activation in partnership with Facebook India
- Handled social media for 2 group companies - 6 social media platforms (PVR & SPI Cinemas )
- Instrumental in launching the first theatre on demand platform in India- Vkaao Achieved 100% target and the highest revenue numbers PAN India for 3 consecutive quarters during the stint with TBSL
Personal Information
Date of Birth: 12/23/1984
Volunteer Experience
- ADAPT society, Active member Job Fair Organization Committee for Disabled people
- Welingkar Institute of Management, Member of Managing Council
- Welingkar Institute of Management, Member of Event Management Team
- Thadomal Shahani Engineering College, Member of Students’ Council
Timeline
Senior Manager – Brand Marketing
Sony LIV – Sony Pictures Network
2022.06 - Current
Senior Manager - Campaign Management
MX Player|ShareChat
2021.07 - 2022.06
Deputy General Manager – Marketing
PVR PICTURES
2015.11 - 2021.07
Manager- Branding & Sales
Balaji Motion Pictures
2015.01 - 2015.10
Key Account Manager- Movie/Entertainment Vertical
Times Business Solutions.
2011.11 - 2014.06
Manager- Business Development
Creative IT India Pvt Ltd
2010.06 - 2011.11
Assistant Manager-Business Analyst – Core Banking Technology Group
ICICI Bank Ltd
2007.10 - 2008.06
MBA Marketing -
Welingkar Institiute of Management
B.E, Computers -
Thadomal Shahani College of Engineering
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