Satyabrata Dutta
Ghaziabad
Summary
Accomplished sales and operations leader with expertise in B2B, B2C, and D2C growth, which was demonstrated with a percentage revenue increase everywhere. Skilled in strategic planning and negotiation, enhancing operational efficiency and team collaboration. Proven track record in diagnostic logistics and market development, driving business success through innovative solutions, and effective leadership.
Overview
34
34
years of professional experience
Work History
VP- Sales and Growth
NEUBERG
Hyderabad
01.2024 - 01.2025
- Focused on B2B sales, with 148% growth.
- Handled JVs and M&As.
- Managed the post M&A transition.
- Ensured universal SOP
- Expansion of Genomics.
- Managed total logistics with 3rd party vendor.
- Increased team size to 180 people.
- Incresed revenue of Maxivision Eye Hospital also with Diagnostics.
- Incresed revenue from the SIS like Nova IVF and HLM/LOL.
VP-Sales and Ops
VIMTA
Hyderabad
01.2023 - 02.2024
- Led strategic planning initiatives to align organizational goals with market trends.
- Developed and implemented policies to enhance operational efficiency and compliance.
- Total revamp with strict financial control to achieve a 40 Cr business with 33% growth.
- Handled large sized HLMs with 20% EBITDA
Head of Diagnostics
MFINE
Bangalore
01.2021 - 12.2021
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Worked with cross-functional teams to achieve goals.
- Collaborated closely with team members and partner labs to achieve project objectives, and meet deadlines.
- Increased diagnostics business margin from 4.7% to 28% within 100 days, just through proper pricing strategy, selecting partner labs, and hard negotiation.
Head-BD
TATA 1MG
Gurugram
01.2018 - 01.2021
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Worked with cross-functional teams to achieve Rs. 20 Cr in revenue.
- Complete operational leadership by launching physical labs, white labelling, introducing PCR, offline B2B, and HLM, CPT negotiation, vendor management, Camps/OHCs.
SALES HEAD of EAST & NORTH
DR LAL PATH LABS
Kolkata. Jalandhar.
01.2013 - 01.2018
- Developed sales strategies to enhance market presence and drive revenue growth.
- Handled a huge 250 Cr+ business, with a total team size of 400.
- Launching of new labs in Howrah, Siliguri, Silchar, Ludhiana, Anantnag, Hoshiarpur, and Cuttack.
- Led a team of sales representatives to achieve monthly targets and maximize performance.
- Analyzed market trends to identify new opportunities and adjust sales tactics accordingly.
ZSM -EAST
ANGLO FRENCH
Kolkata
01.2009 - 01.2013
- Lead Pharma Business throughout the East.
ZSM - EAST
WOCKHARDT
Guwahati
01.2007 - 01.2009
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Handled Speciality Division throughout East.
DM(North-East)
INDOCO
Guwahati
01.2001 - 01.2006
- Heading the pharma business in the North-East.
MSR
RANBAXY
Kolkata
01.1991 - 01.2000
- Promoting newly launched molecules in antibiotics and cardio statins.
Education
Bachelor of Science - Zoology, Botany, Chemistry
North Bengal University
SiliguriSkills
- Sales (B2B/B2C/D2C)
- Business development (B2B, B2C, D2C, corporates)
- Market development
- Channel management
- Key account management
- New initiative
- Negotiation and growth
- M&A, JV, HLM, LOL
- Routine and PCR lab launch
- TATA-CRISPR-FELUDA lab launch
- Operational excellence
- Diagnostics logistics
Accomplishments
- Launch new labs in areas like Bangalore, Howrah, Silchar, Anantnag, Hoshiarpur, Ludhiana, Siliguri, Delhi, Ahmedabad, Sonipat, Mumbai, Rajkot, Bhopal, Nasik, Pune, Nanded.
- Transformation of 1mg from an aggregator to dedicated diagnostics Lab chain with Molecular facilities.
- Increasing the pathology margin of 'mfine' from 4.7% to 28% within 3 months only and launching WHITE LABEL LABS.
Languages Known
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Native
Native
Assamese
Proficient (C2)
C2
Nepali
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Gujarati
Elementary (A2)
A2
Timeline
VP- Sales and Growth
NEUBERG
01.2024 - 01.2025
VP-Sales and Ops
VIMTA
01.2023 - 02.2024
Head of Diagnostics
MFINE
01.2021 - 12.2021
Head-BD
TATA 1MG
01.2018 - 01.2021
SALES HEAD of EAST & NORTH
DR LAL PATH LABS
01.2013 - 01.2018
ZSM -EAST
ANGLO FRENCH
01.2009 - 01.2013
ZSM - EAST
WOCKHARDT
01.2007 - 01.2009
DM(North-East)
INDOCO
01.2001 - 01.2006
MSR
RANBAXY
01.1991 - 01.2000
Bachelor of Science - Zoology, Botany, Chemistry
North Bengal University
Contact
9609901884, 6283792704, satyagni@rediffmail.com, satyagni@gmail.com
Languages
- Hindi
- Bengali
- Assamese
- Nepali
- Punjabi
- Gujrati
- English
- Hindi
- Bengali
- Assamese
- Nepali
- Punjabi
- Gujrati
Contact
9609901884, 6283792704, satyagni@rediffmail.com, satyagni@gmail.com