Satyapal Reddy Apala

• Conceptualized and developed a pre-approved renewal rule engine which resulted in 10% increase in retention
• Introduced Auto-debit payment feature to the product by collaborating with ICICI payment team(Technology and Business) resulting in reduction of 30 % portfolio 0 - 30 DPD customers.
• identified and introduced policy ammendments which resulted in 20 % increase of MOM revenue
• Improvised loan evaluation process which resulted in 50% decrease in TAT

Constituency Research:

• Conducted political research on 4 Assembly Constituencies(AC) with total 9 lakh voters cumulatively. Research methods include both primary and secondary methods.
• In primary research , In-depth interviews and focus group discussions (FGD) of multiple stakeholder(political leaders, business owners,community leaders,lawyers, doctors, teachers,MSME owners ) across income levels,faiths, gender were conducted to analyze political pulse of AC.

Campaign Design and Execution:

• Designed and executed a mass cadre outreach campaign " jagananne maa bhavishyathu" in state of Andhra Pradesh across 4 ACs. Through this campaign YSRCP cadre addressed all households of constituency and explained difference between past and present government. A record response of 145000 missed calls per AC was received as a support for party in this campaign.
• Designed and executed community level campaigns addressing bottom 5% BC voters through prominent BC leaders of respective community.
• Designed and executed AC wide "potential leader joining campaign" to strengthen party at grassroots level.

Product Research

• Conducted research on work management software's like Monday.com, Asana, Clickup.
• Analyzed and Identified appropriate features for MVP.

MVP Execution

• Created wireframes and coordinated with Design team in creating UI designs and with Development team in building product
• Built workflows for MVP in a low code platform Developed charts/Widgets for Product dashboard in Apache Superset (BI Tool).

Customer Deployment

• Successfully handled 4 customer deployments operating in multiple sectors includes edtech, ecommerce, BFSI with cumulative user base of 400 users.

• Implemented Continuous Integration(CI) Methodology using Devops tools including Jenkins, Ansible, Docker etc.