SAURABH KUMAR
New Delhi
Summary
Seeking long term assignments in Marketing Communication with a reputed organization.
Presently associated with Sunrise Sports India Pvt.Ltd.(Yonex) as Executive – Branding & Marketing. Worked OPPO Mobiles Delhi Pvt. Ltd. as Executive-Marketing & Branding. More than 8+ Years core experience in Marketing, Communication, Event Management, Interior, POP and Branding. An effective communicator with excellent relationship building & quick learner, Problem solving & organizational abilities. Creative and ability to work independently.
Overview
9
9
years of professional experience
Work History
Executive – Branding & Marketing
Sunrise Sports India Pvt.Ltd.
New Delhi
05.2022 - Current
- Vendor management sourcing vendors, negotiations, closure, and coordination with vendors on branding and POP material printing for badminton and tennis tournaments.
- Handling PAN India branding for the academy, and the interior work of newly opened exclusive stores.
- Management and maintenance of bills, and follow-up on payments.
- Coordinate with shop dealers and academic coaches for the smooth execution of work.
- Developed and managed promotional and marketing materials such as posters, stickers, danglers, notepads, carry bags, and gifting items, etc.
- Handle India's biggest badminton tournament, like the India Open, in the years 2023 and 2024.
- Handle and organize the dealer meet and manager the POP, and gift items for the dealer meet.
Executive – Branding & Marketing
OPPO Mobiles Delhi PVT. LTD.
New Delhi
03.2016 - 04.2022
- Formulating brand development strategies comprising 360-degree marketing tools, i.e., print, ATL, and BTL activations.
- Developed and managed promotional materials such as brochures, flyers, cube boxes, posters, tent cards, product counter materials, etc. other marketing collateral.
- Strategies for New Product Launch, Product Positioning, and Branding Events.
- Tracking competitor activities and providing valuable inputs for fine-tuning the marketing strategies.
- POP - Planning and distribution of pop material to the sales team and marketing team for quality branding, and proper deployment of the POP material.
- Management and maintenance of marketing budgets, processing bills, and follow-up on payments.
- Find new vendors, and coordinate with them for the price negotiation and quality check of the printing.
- Check the POP and branding material color quality.
Education
12th -
CBSE
01.2014
10th -
CBSE
01.2012
B.A - Programme
SOL, Delhi University
Skills
- Conceptualizing ATL and BTL branding
- Event branding, POP, and gift items
- Preparing marketing collateral, POP, catalog, etc
- Vendor Management
- Negotiations
- Closure and coordination
- Visit the vendor's factory to check the quality and color
- Create and design materials for offline and online platforms
- Checking the quality of printing work
- Follow the branding guidelines
Use the software for a strong hand
- MS Office
- PowerPoint
- Photoshop
- Illustrator
- CorelDRAW
Languages
- English
- Hindi
Personal Information
- Date of Birth: 08/22/95
- Marital Status: Un Married
Timeline
Executive – Branding & Marketing
Sunrise Sports India Pvt.Ltd.
05.2022 - Current
Executive – Branding & Marketing
OPPO Mobiles Delhi PVT. LTD.
03.2016 - 04.2022
12th -
CBSE
10th -
CBSE
B.A - Programme
SOL, Delhi University