SAURABH RALLI

- Product Development & Scaling Up:
1. Collaborate with current and new manufacturers for cost optimization and quality control.
2. Conduct market trials to refine products and formulations, managing gross margins and driving growth.
3. Develop and execute customer segment strategies, implementing BTL activations to boost market share.
4. Support sales team enablement.

- Operations:
1. Coordinate with supply chain and logistics for seamless operations, including customer account settlements.
2. Foster cross-functional collaboration across teams.

• Handling the sales & marketing operations for Delhi Branch.
• Developed and executing the hygienic sales pattern to enhance the contribution at the bottom level.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Evaluated emerging technologies to enhance supply chain capabilities.

Delhi & Lucknow Region:
- Planned and budgeted for product and geography.
- Achieved sales target for new premium product: 4500 MT / INR 12 Cr./Month.
- Started operations in Central UP, achieving exponential sales.
- Launched products in new markets, increasing sales from 3000 MT to 14000 MT in six months.
- Increased market share by 10%.
- Appointed 4 Distributors and 85 Dealers.

• Conducted monthly sales analysis for strategic penetration in Delhi, NCR, Western & Central UP.
• Successfully launched PRO+ in Delhi, driving up to 10,000 MT monthly, totaling 18,000 MT.
• Expanded network by 30%, increasing market share by 2%
• Improved EBIDTA margins by 4% through 8 P's management.
• Developed segment-specific market plans.
• Managed 18+ Sales & Tech executives, overseeing 10 Distributors, 300 Dealers, and Retailers.
• Coached, developed and motivated team to achieve revenue goals.