SAURABH YADAV

• Ensuring Volumes and ICMP/NON ICMP deliveries month on month basis.
• Handling National Chains like Oberoi, Taj, ITC, Radisson, Romeolane, LOD etc.
• Closely Working with Marketing Team to ensure outlets are activated throughout the year with Various ICMP and NON-ICMP Promotions and Activations.
• Effectively utilizing A&P and A&D Investments to boost brand’s visibility, promotions and GIH.
• Negotiated and Closed Annual Contracts with High Value-High Image Outlets and Chains, by capturing MICE which in turn has been a big boost to Super Premium+ brands.
• Planning and execution of national sales/marketing strategies along with regional needs.
• Ensuring the availability, visibility, displays of strategic brands on different channels as per business needs.
• Analysing competition through market information to finalize the marketing strategy.
• Timely settlement of claims by the outlets to ensure maximum transparency.
• Ensuring Perfect Call Perfect Outlet objective in line with company's effective territory coverage plan.

Achievements: -

• Won best KAM award in the first year of into the Organization.
• Beating the Market for two consistent years by outpacing Industry Growth by around 8% in the last FY

• Handled Diverse Geographies of Upcountry Regions of Himachal Pradesh, Jaipur and Rest of Maharashtra (Based at Nagpur).
• Focused on organic growth and value addition from existing set of Clients.
• Key interface between the Organisation and various stake holders.
• Client Retention and conducting on-site sampling activities for better demonstrations.
• Co-ordination between internal departments for timely and smooth execution.
• Continuous Market Research and improvement to stay ahead from competition.
• Targeted Key Customers adding substantial value in terms of Revenue & penetration.
• Identified Key Accounts in the market through extensive market visits.
• Appointed new distributors strategically and Increased the primary of the existing distributors through proper understanding of the market place.
• Developed a strong database through systematic networking and relationship building.
• Promoted as Territory Sales Manager in the first year of working in Coffeeday Beverages Global Limited.
• Increased the Base of the Business to 175% in the first year.