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As a well-rounded self-taught digital marketer, I have over 6 years of experience in all areas of online marketing, having previously founded and successfully sold my own e-commerce business.

During this time, I gained deep hands-on knowledge in Google Ads, Meta Ads, SEO, email marketing, and organic social media, building the business from scratch into a profitable brand. I personally created and optimised all digital ad campaigns, managing between £15K and £25K in monthly Google ad spend after being disappointed by the results provided by marketing agencies.

Alongside paid media, I developed a strong understanding of content-led SEO and link-building strategies, increasing organic traffic to over 700 visitors per day using only white-hat techniques in a competitive niche. I also grew and managed an engaged community across Instagram, Facebook, TikTok, and YouTube, while building a 110,000-strong email list and running both Klaviyo and Brevo in tandem, regularly achieving over 1000% ROI through targeted campaigns, list segmentation, and behavioural automation.

More recently, I’ve expanded my experience by working as a Marketing Executive at a digital agency, where I focus primarily on SEO with additional responsibilities in Google Ads. I’ve worked across a wide range of client accounts, from service-based businesses to DTC e-commerce brands, adapting strategies to fit different budgets, platforms, and business goals. I’ve enjoyed the client-facing aspect of the role, regularly presenting performance reports, recommending improvements, and developing strong communication skills while managing multiple accounts across various other platforms.

Performance and Digital Marketing Executive with 3+ years of experience across paid acquisition (Google Ads, Meta Ads), search engine optimisation (SEO), and conversion funnel architecture. Trained in advanced AI marketing workflows and prompt engineering to scale creative production, automate reporting, and optimise bidding. Proven track record in executing data-driven lead generation campaigns, reducing Cost Per Acquisition (CPA), and maximising ROAS in remote work environments.

Hi I'm Manikandan, Digital Marketing Specialist with over 5 years of cross-channel expertise in SEO and paid ads. Proven track record in boosting traffic, leads, and ROI through full-funnel strategies—leveraging traditional and programmatic SEO, Google and Meta Ads, and cutting-edge trends like SGE, AEO, and GEO

Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

Saurav Patil

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Client Feedback Executive

Social Media Intern

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Master of Science - Digital Business (E-Marketing)

Bachelor of Management Studies - (Marketing)

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Client Feedback Executive

Social Media Intern

Master of Science - Digital Business (E-Marketing)

Bachelor of Management Studies - (Marketing)

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