I am a highly motivated, well-traveled, creative and hardworking individual, with 12+ years of cross functional experience in enterprise sales, retail ecommerce and marketplace business functions. I've had opportunities, and held responsibilities across the gamut of business development, sales, P&L ownership, strategic business planning & implementation, key account management and growth hacking. I have proven track history of driving significant revenue growth and profitability within highly competitive markets. Identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships are my strengths. I have consistently demonstrated expertise in team leadership and development.
Description: Established and spearheaded the enterprise sales business while managing a team of Business Development Leads and Executives.
Cultivated relationships with key decision makers within large organizations to drive enterprise sales initiatives.
Engaged in consultative conversations with brands regarding their security issues and suggested a wholesome AI enabled plan reducing operational expenses. Built a sales playbook for the team to plan their sales funnel better. Engaged regularly with the Product team to give feedback and suggestions regarding consumer demands so that product roadmap can be shaped better.
Achievement: Grew business 5x in the first two quarters and engaged in business with top brands including L&T, Embassy Group, Blu Smart, Hiranandani, Salarpuria Sattva, Exponent Energy, Taj group of companies etc. Grew revenue from zero to 7.5 crores in the first financial year with a gross margin of more than 30%.
Description: Responsible for overall program managing the category team. Collaboration with multiple teams and stake holders to ensure that different activities taken up by the category team are done smoothly and executed well. Driving these activities with multiple teams to ensure we achieve goals.
Achievements: Successfully collaborated with various teams to expand assortment (SKU) by 2X numbers. From 3 cities Instamart grew to 13 cities in less than a year during which i helped the category team analyze data, used the same for campaigns, and also worked upon providing insights by deep diving into competitor activities.
Description: Started out with Swiggy Stores, Fresh Category, i.e. Fruits & Vegetables and Meat in June 2020, was made responsible for overall growth of the category
Achievements: Onboarded a selection of stores which fit the assortment goals of the vertical like Foodhall, Le Marche, Simpli Namdhari's, Nature's basket etc. Managed P&L of the entire category for these key brands.
Description: Growth assessment & management for partner brands in the program. Led selection from the pool of 500+ top brands (pan-India), catering to the city's cuisine gaps and business requirements.
Achievements: Managed and successfully expanded (inter city) and grew business of brands like Chowman, Theobroma, 5 Spice, Meraki, Creamstone, Aroma's Hyderabadi Biryani etc. My responsibility involved making each cloud kitchen space EBIDTA positive by growing orders and focusing on overall hygiene of the brand on Swiggy.
Description: Acquiring merchants for the subscription model for table reservations offered by Times Dineout. Identifying Food and Beverage outlets in the city which can fit into the suite of services offered by Dineout and acquiring them for the same.
Achievement: Onboarded and managed brands like Holiday Inn, Park Hotel, Global Kitchens
Description: Managed a team of 10 sales executives who helped in launching and creating offline merchant wallets for top accounts in the city.
Achievements: Onboarded accounts like Radisson group, Holiday Inn, Chowman, Hatari, Flury's etc.
Description: Client retention, Campaign management, Upsells, Cross-sells, Advertising Consultancy Troubleshooting, Knowledge sharing of the Food and Beverage industry, Key account management. Maintaining and increasing billing of existing client base.
Achievement: Successfully managed and grew business of key brands in the city.
Description: Ideating and executing content for shows as a Radio Jockey. Hosted a fairly popular live evening show 'Kolkata Express' everyday between 04:00 to 9:00 PM.