Sayan Mukherjee

• Support Large Customer Sales (LCS) advertisers and Account Managers across AMER and EMEA markets by managing advertising operations, implementation requests, delivery monitoring, account health reviews, and optimization support across Google Ads solutions.
• Work across Search, Shopping, Dynamic Search Ads, Performance Max, Demand Gen, Display, and YouTube advertising solutions while supporting enterprise advertisers and global brands.
• Review implementation requests involving bidding strategies, audience targeting, budgets, launch schedules, creative assets, and advertiser objectives to ensure accurate execution and launch readiness.
• Conduct account health reviews, pacing analysis, delivery diagnostics, and Root Cause Analysis to identify underdelivery, overspend, targeting limitations, bidding constraints, and performance issues.
• Utilize Google Ads Editor, bulk uploads, account migrations, and campaign consolidation workflows to support large-scale implementation activities and operational efficiency initiatives.
  
  ENTERPRISE CLIENT PORTFOLIO

Target

• Support Search, Shopping, and Dynamic Search Ads programs representing more than $100M in annual media investment.
• Perform regular health checks, pacing reviews, budget adjustments, product group validation, and optimization implementations to maintain delivery objectives and spend utilization.
• Monitor pacing performance and support bid and budget updates to maintain pacing targets and improve delivery consistency.

Apple

• Execute large-scale Search, Video, and Demand Gen implementations across EMEA markets involving time-sensitive launches and complex targeting requirements.
• Support YouTube advertising initiatives including Video Reach, Video Views, Video Action campaigns, Brand Lift Studies, and Search Lift Studies
• Review View Rate, CPV, Reach, Frequency, CTR, and Viewability metrics to support advertiser discussions and measurement initiatives.

Amazon

• Lead the Amazon Account Equivalent process globally by managing account relationships, audience controls, MCC associations, and automated asset settings.
• Developed and maintained process documentation and SOPs while training analysts and supporting global account managers.
• Serve as an escalation point for priority requests and support large-scale audience sharing and account management initiatives.

LinkedIn

• Supported advertiser adoption of Demand Gen solutions through audience implementation, campaign structure recommendations, and onboarding activities.
• Contributed to campaign delivery achieving a 37.95% conversion rate on a $99K media investment.

P&G, State Farm, VIZIO, Tide & KAYAK

• Supported advertising launches, implementation requests, budget corrections, audience updates, negative keywords, brand safety initiatives, and campaign restructuring activities.
• Assisted with advertiser troubleshooting, delivery reviews, and implementation support across multiple enterprise accounts.

LEADERSHIP & PROCESS IMPROVEMENT

• Trained and mentored multiple analysts across Amazon and Target workflows.
• Conducted quality reviews and provided feedback to improve execution accuracy.
• Developed SOPs and process documentation approved by internal stakeholders and advertisers.
• Contributed to onboarding initiatives, knowledge-sharing sessions, and process improvement projects.

ADDITIONAL EXPERIENCE

• Google Ads Editor for bulk implementations and account updates.
• Account migration and campaign consolidation projects.
• Cross-account implementations and large-scale account restructuring.
  Advertising measurement initiatives including Brand Lift and Search Lift validation.
• Account health reviews and delivery diagnostics.
• Budget pacing and spend utilization analysis.

• Managed large corporate client portfolios with monthly card usage in the range of $3–5 million, acting as the primary point of contact for account-related performance and service matters.
• Delivered performance analysis and periodic reporting to corporate stakeholders, supporting data-driven discussions, and informed decision-making.
• Coordinated with internal teams to resolve escalations, optimise account utilisation, and improve the overall client experience.
• Built long-term client relationships through proactive communication, expectation management, and structured follow-ups.
• Strengthened stakeholder management and presentation skills by supporting senior leadership conversations with data-backed insights.

• Managed high-value US-based customers and corporate accounts, handling complex service queries while maintaining strict compliance and service quality standards.
• Supported upsell and cross-sell initiatives for credit cards and personal loan products by identifying customer needs and communicating value propositions effectively.
• Analysed customer data and transaction patterns to provide insights that improved resolution quality and customer satisfaction.
• Worked closely with internal stakeholders across operations and compliance to ensure accurate execution and adherence to financial regulations.
• Developed strong business communication, problem-solving, and data interpretation skills in a fast-paced, high-accountability environment.

• Managed and optimised Google Ads accounts for B2B advertisers across AU and NZ markets, supporting Google Sales and SDS teams with campaign setup, optimisation, policy resolution, and performance guidance.
• Executed ongoing performance optimisation using Google Ads and Google Analytics, applying data-driven adjustments to bids, targeting, and creatives, to improve ROI and spend efficiency.
• Provided hands-on support across Google Ads, Google Analytics, Merchant Centre, and billing workflows, resolving complex account, policy, and setup issues to ensure uninterrupted campaign delivery.
• Diagnosed and resolved ad disapprovals and policy violations by aligning creatives, landing pages, and account structures with Google Ads policies.
• Partnered with Google Sales and internal stakeholders to deliver accurate recommendations, ensuring adherence to Google standards, while maintaining advertiser trust and satisfaction.
• Developed advanced platform expertise through continuous collaboration with Google product and technical teams, enabling informed optimisation strategies, and advertiser guidance.
• Improved lead quality through refinement of keywords, ad copy, and landing page alignment, supporting higher intent traffic for B2B advertisers.

• Delivered Level 2 technical support to Dell B2B clients, addressing intricate hardware and software challenges while maintaining client system security.
• Attained the highest quality scores across multiple quarters, showcasing exceptional service delivery and technical resolution proficiency.
• Exhibited robust collaboration through partnership with technical analysts, supervisors, and various stakeholders to address escalated, complex issues effectively.
• Honed exceptional communication skills through effective translation of complex technical information for non-technical B2B users.