Sales leader with a track record of surpassing targets through strategic selling initiatives. Demonstrated ability to drive revenue growth and expand market share using innovative solutions and impactful promotions.
Overview
24
24
years of professional experience
Work History
Team Lead – National Food
BIC, Inc.
01.2021 - Current
Manage development and leadership of National Food Team.
Develop, implement, and manage annual business plans resulting in profitable category sales growth, both in store and online.
Developed innovative category sales solutions that exceeded sales targets and enhanced market share.
Achieve successful incremental sell-in of innovation, improve forecasting, and Stratum utilization to improve promotional efficiencies and category growth.
Executed incremental launch of 4 Flame for Life, 2 Blade Excellence, and 3 Human Expression items, contributing to overall category growth.
Communicated gains in Flame for Life category through increased distribution and optimized display placement.
Mentored new colleagues in food team operations.
Team Lead – Kroger
BIC, Inc.
01.2022 - 01.2025
Developed new item and category presentations aligned with Kroger’s requirements and strategic goals.
Aligned BIC & Kroger’s tactics to exceed targets set by both organizations.
Analyzed Stratum data to provide insights on new item performance, promotional efficiency, and opportunities to build basket size.
Improve Forecasting by +6% each of the last 3+ years.
Enhanced Profit & TIE by +2% each of the last 3+ years.
Improve Click List & Delivery sales by +4% each of the last 3+ years.
Boosted In-Store sales by +2% over the last 3+ years.
National Account Manager
High Liner Foods, Inc.
01.2020 - 01.2021
Grew market share and achieved net sales targets while managing trade spend and providing strategic leadership at Kroger, Harris Teeter, Amazon, and Whole Foods.
Exceeded profit objectives through collaboration with internal colleagues, anticipating market trends, and developing strategic partnerships.
Managed relationships with key national clients to drive product sales.
Developed strategic account plans to align with client needs and market trends.
Coordinated cross-functional teams to ensure timely product delivery and service.
National Account Manager
Sanofi Inc. (Chattem)
01.2017 - 01.2019
Key sales point of contact with grocery channel across the central U.S. driving new distribution, increased line extensions and sales revenue.
Exceed assigned sales quota through expansion of grocery retail distribution on core and new items.
Monitored sales performance of broker and distributor partners, established annual execution plans, and consistently achieved sales targets.
Built brand equity and increased sales volume at Kroger and Harris Teeter through targeted marketing initiatives.
Expanded brand reach to new households by developing and implementing strategic solutions that drove revenue growth and enhanced category performance.
Execute efficient merchandising plans through coordination and teamwork for promotional activity for each assigned brand while staying within trade fund budgets.
Grocery Director
Boehringer Ingelheim Pharmaceuticals, Inc.
01.2015 - 01.2016
Provided sales leadership and strategic direction for Consumer Health Care Division within the Grocery Channel.
Expanded distribution and optimized trade spend, contributing to increased sales revenue and profitability.
Ensured effective management of Third-Party Retail Operations, Marketing partners, and broker network.
Led team in developing 3-5 year strategic plan for Grocery Channel, aligning objectives with Sales Leadership Team.
Established promotional investment guidelines for 5 direct reports, ensuring accountable management of MDF and co-marketing.
National Customer Manager
Kraft Foods, Inc.
01.2010 - 01.2011
National Account Manager – Kmart
Kraft Foods, Inc.
01.2008 - 01.2010
Regional Retail Manager
Kraft Foods, Inc.
01.2004 - 01.2008
Field Sales Manager
LEGO Systems, Inc.
Cincinnati
01.2002 - 01.2004
Education
Bachelor of Science - College of Business Administration
Digital Marketing Lead (Innovation 2K25 National-Level Event) at PES College of EngineeringDigital Marketing Lead (Innovation 2K25 National-Level Event) at PES College of Engineering