Seerat Bilal Bhat
Bengaluru
Summary
Productive resource with proven track record of successful project
management and producing quality outcomes through leadership and team motivation. Working with clients to determine requirements and provide excellent service. Detail- orientated adept at making critical decisions, managing deadlines and conducting team reviews. With expertise in analysis and quantitative problem-solving skills, dedicated to company growth and improvements.
Overview
11
11
years of professional experience
Work History
Category Manager (General Merchandising)
Apna Mart
07.2024 - Current
- Monitored market to capitalize on latest trends.
- Coordinated with marketing to develop campaigns that effectively targeted key demographics, boosting sales.
- Fostered cross-functional team collaboration to ensure product availability met consumer demand spikes.
- Improved sales, GMV by bridging the selection gaps in general merchandising category, Launched around 2000 new SKUs in a month which led to an increment of 60% NMV in Diwali sale.
- Launched new categories like Soft furnishing, Home Decor and Winter Wear to meet the demand and supply.
- Initiated whole supply chain management in Dark Store for our online customer base which led to increment in our online orders.
- Maintained a 25% margin across all categories.
Category Associate Manager
Meesho
04.2022 - Current
- Handled Two categories Men Accessories and Women Accessories , Generating combined business worth Rs 750 cr INR annually .
- Delivering YoY order growth of 107% by improving pricing, Assortment and awareness
- Reduced category asp by 26% for Men Accessories and 17% for Women Accessories by onboarding supplier to reduce supplier dependency on key portfolios and providing education on pricing structure , Perception Gap and identifying low selling price points.
- Increased On-App awareness by 18PP by targeted push notifications, showcasing right set of products on cross selling avenues and segmented banner based on purchase history of users on the app, and demographic. Set up fraud identification process which reduced reimbursement by 75% and improved margins by 18%.
- Increased customer retention by 22% by improving assortment on the basis of internal demand reflected by search volume, pricing, providing visibility to right assortment and cross selling across and within the category.
- Registered historically highest order jump of 212% during Meesho Maha Sale’22 by enrolling 80% order contributing suppliers with average order weighted discount depth of 18% and optimizing consumer journey.
Category Manager
Yaari(Indiabulls)
03.2021 - 02.2022
- Handled two categories Electronics and FAB, Generating combined business worth 6 Cr INR annually.
- Identifying gaps, price points and giving requirements for targeted onboarding.
- Planning and running targeted promotional campaigns & Sale events for categories.
- Conducted a Mega Sale event which saw Order jump of 10X.
- Handled over all supply, selection depth, price score, Catalog Inflow across the category.
- Maintained up-to-date and detailed knowledge of market developments in procurement category products, influencing supply market to deliver business requirements.
Assistant Category Manager
Meesho
02.2018 - 03.2021
- Joined as BDM got promoted to business Lead , Senior Business Development Lead and ACM.
- Onboarded 80k suppliers which contributed to 60% OC.
- Experienced in Soft furnishing , Home décor , Kitchen , Accessories and Ethnic Categories.
- Identified the supply hubs across pan India and optimized the same to get the maximum Supply on the platform.
- handled over all supply, selection depth, price score, Catalog Inflow across all the categories.
- Led various cross functional programs alongside marketing and fulfilment teams–On-App home page personalization, Dynamic search feed based on user cohorts, and Reduction of reimbursements to suppliers, which involved developing right input and output metrics and implementation of processes across categories
- Idealized and worked in supplier referral network , Field BD algorithm, Same supplier sourcing, reseller network and many more projects to increase overall order flow.
Trainer
Aegis
06.2016 - 12.2017
- Joined as RM and got promoted to Trainer in 3 months of time.
- Handled 150 on-boarded sellers on Flipkart.com
- Reduced process gaps by effectively training new hires on best practices and protocols.
- Was responsible for an over all growth(Design catalogue, Selection Gap, business development) and achieving the GMV targets for 80% of the sellers.
- Handled various LOB's including Business development , Key Account Management , Supplier Support and Private Label (Retail Net).
- Trained 25 batches are trained with an FPA of 95%,Through put of 98% and attrition of 2%.
RMT Specialist
Flipkart.com
08.2014 - 04.2016
- Handled a large number of customers, troubleshooting steps will be provided to the customer's product, after which action will be taken at the customer's request.
- Won many customer accolades and was awarded best new comer.
- Customized customer experiences to build brand loyalty.
- Exceeded goals through effective prioritization and consistent work ethic.
- Engaged with customers to better understand needs and deliver excellent service.
Education
B.E - Electronics and Communication
VTU
Bangalore, Karnataka2014
Skills
- Category Management
- Competitor Analysis
- Problem-solving
- P&L Management
- Sales tracking
- Pricing strategy
- Teamwork and collaboration
- Consumer insights
Accomplishments
- An endearing and dynamic Retail professional with 9+ years of hands-on experience in Category Management, Brand Account Management, Vendor Management, Inventory.
- Planning, Profit & Loss Management (P&L).
- Experienced in Categories : Mobile & Electronics, Home Furnishing, Footwear and Accessories.
- Success in delivering sustainable revenue and profit gains in competitive markets.
- Well-versed in leading staff training and mentoring with experience instilling motivation and promoting teamwork.
- Recognized by management for several projects delivering outstanding outcomes.
Additional Information
- Won Top Performer Award for Highest GMV Achiever in BBD Sales in Mobiles from Flipkart. Won The award for 100% Attendance for taking no leaves in the year 2018. Won Award for100% Quality Score. Won the Award for moving 75%Sellers from
Education
other
Timeline
Category Manager (General Merchandising)
Apna Mart
07.2024 - Current
Category Associate Manager
Meesho
04.2022 - Current
Category Manager
Yaari(Indiabulls)
03.2021 - 02.2022
Assistant Category Manager
Meesho
02.2018 - 03.2021
Trainer
Aegis
06.2016 - 12.2017
RMT Specialist
Flipkart.com
08.2014 - 04.2016
B.E - Electronics and Communication
VTU
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