Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Timeline
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Selvaraj C

Selvaraj C

Coimbatore

Summary

Dynamic and results-driven Business Manager with expertise Genetic Tests & POCT device sales and KOL management. Proven track record of driving revenue growth, establishing strategic partnerships, and expanding market presence in the healthcare sector. Adept at cultivating relationships with key opinion leaders and stakeholders, providing consultative selling, and delivering innovative clinical solutions to enhance patient care. Seeking to leverage a strong background in sales leadership, customer acquisition, and business development to contribute to the continued success of a forward-thinking healthcare organization. Experienced Genomic Sales Specialist with a proven track record in promoting advanced molecular diagnostic solutions, including Next-Generation Sequencing (NGS), microarray, and carrier screening tests. Expertise in reproductive genetics, rare disease diagnostics, and inherited disorder screening with hands-on exposure to platforms like array CGH, CNV, and exome panels. Adept at educating clinicians, gynecologists, and pediatric specialists on clinical utility, test selection, and interpretation, leading to increased adoption of high-value genetic tests.

Overview

5
5
years of professional experience

Work History

Hospital Business Manager

CIPLA LTD
08.2024 - Current
  • Spearheaded the sales and marketing of Point-of-Care Testing (POCT) devices in high-volume tertiary hospitals and corporate healthcare chains.
  • Developed hospital-specific business models, customizing offerings based on clinical needs, budget constraints, and department-wise utilization.
  • Strengthened relationships with Key Opinion Leaders (KOLs) across pathology, critical care, and emergency medicine to drive product trust and advocacy.
  • Designed and delivered hands-on training for clinicians and lab technicians, ensuring effective integration and usage of devices.
  • Worked cross-functionally with product, regulatory, and supply chain teams to address field challenges and ensure 24/7 support to hospital clients.
  • Demonstrated strong command of market intelligence, competitor analysis, and product positioning to capture new business and retain existing clients.
  • Regularly achieved quarterly sales targets with consistent YOY growth in key hospital clusters.
  • Key Skills & Achievements:

Area Sales Manager

Neuberg Centre for Genomic Medicine
02.2023 - 08.2024
  • Specialized in promoting Next-Generation Sequencing (NGS), microarray, and single-gene-based diagnostic tests focused on reproductive genetics, rare diseases, and carrier screening.
  • Educated gynecologists, genetic counselors, and pediatric specialists on clinical use-cases of prenatal and postnatal testing, increasing test volumes by over 40% YoY.
  • Created district-level business penetration plans and introduced new client onboarding systems for genetic testing referrals.
  • Developed scientific presentation decks and handled CME sessions, showcasing strong understanding of genetics, genomics platforms, and test interpretation.
  • Partnered with lab operations and logistics to ensure smooth test handling (sample to report), resulting in higher TAT compliance and client retention.
  • Awarded Best Area Sales Performer – 2024 for exceeding targets and launching new territories successfully in Tier 2 cities.
  • Key Skills & Achievements:

Sales Executive Officer

Meenakshi Labs
04.2022 - 01.2023
  • Led B2B sales of lab services across government and private institutions, focusing on pathology, biochemistry, immunology, and flow cytometry.
  • Successfully opened multiple new government accounts by building strong relationships with procurement officials, doctors, and DME coordinators.
  • Created region-specific pricing strategies and executed monthly promotion plans to increase test footfall across institutions.
  • Trained junior sales executives and field agents on product knowledge, objection handling, and documentation process in government bidding.
  • Consistently exceeded monthly sales quotas through aggressive territory mapping and identifying high-potential accounts in public sector healthcare.
  • Introduced bundled test panels for chronic disease monitoring, which enhanced test package sales across rural clinics and PHCs.
  • Key Skills & Achievements:

Field Officer – Logistics & Sales

Apollo Diagnostics
01.2020 - 04.2022
  • Managed end-to-end operations involving sales, dispatch logistics, and local lab coordination in high-demand urban clusters.
  • Improved route optimization and sample collection systems, reducing logistics costs and improving on-time report delivery by 25%.
  • Identified untapped markets for franchise lab expansion and supported new partner onboarding with sales training and compliance checks.
  • Promoted health check packages to walk-in customers, retail pharmacies.
  • Collaborated with diagnostic centers and sample collection points to troubleshoot issues, improving client satisfaction.
  • Created area-wise performance reports and presented insights to regional heads to reallocate field resources and improve productivity.
  • Key Skills & Achievements:

Education

BCA - Computer Application

Yadava College
01.2019

Higher Secondary -

St. Mary's Hr Sec School Madurai
01.2015

Secondary -

St. Mary's Hr Sec School Madurai
01.2013

Skills

  • IVD & POCT Sales Strategy
  • Genomic Test Promotion (NGS, Array)
  • Reproductive & Rare Disease Genetics
  • Key Opinion Leader (KOL) Management
  • Government & Institutional Sales
  • Team Handling & Field Training
  • Sales Forecasting & CRM
  • Market Analysis & Competitive Intelligence
  • CME & Clinical Presentations
  • Territory Development & Business Growth

Languages

English, Tamil

Hobbies and Interests

Cricket, Kabaddi, Movies, Bike Riding

Timeline

Hospital Business Manager

CIPLA LTD
08.2024 - Current

Area Sales Manager

Neuberg Centre for Genomic Medicine
02.2023 - 08.2024

Sales Executive Officer

Meenakshi Labs
04.2022 - 01.2023

Field Officer – Logistics & Sales

Apollo Diagnostics
01.2020 - 04.2022

BCA - Computer Application

Yadava College

Higher Secondary -

St. Mary's Hr Sec School Madurai

Secondary -

St. Mary's Hr Sec School Madurai

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Selvaraj C