SENTHIL KUMAR J D
Marketing Automation Expert
Chennai
Summary
Passionate Marketing Automation Expert with 4+ years of relevant experience and 15+ overall experience. Experience in implementing Marketing automation tools right from scratch and up until roll outs.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Lead - Marketing Automation Administrator
IDP Education India Services LLP
CHENNAI
2011.11 - Current
- Involved in implementing both SAP Marketing Cloud and Marketo Engage
- Responsible for all admin related activities
- Designing application level architecture and bringing in data from source systems for campaign requirements
- Leading team of Marketing Automation experts
- Communicating with stakeholders for campaign requirements and providing solutions accordingly
Team Lead
ZOYA TECHNOLOGY
MADURAI
2009.10 - 2011.11
- Handling team of 10 members and maintaining their daily reports
- Selling Antivirus packages and Computer maintenance services to UK Customers
- Meet personal/team sales targets and call handling quotas
- Resolve customer complaints via phone or email
- Use telephones to reach out to customers and verify account information
Senior Business Development Executive
PHOTON INFOTECH INDIA PVT LTD
CHENNAI
2008.07 - 2009.09
- Responsibilities include sales, account management & establishing strategic alliances
- Ask questions to understand customer requirements and close sales
- Identifying, generating new business opportunities, clients for range of Services with respect to IT industry
- Direct prospects to pre-sales team when needed
- Research and identify new market opportunities
- Prepare and deliver pitches to potential investors.
Customer Support Representative
SIGMA BUSINESS PROCESS PVT LTD
CHENNAI
2007.06 - 2008.06
- Contact potential or existing customers to inform them about services offered
- Identifying, generating new business opportunities, clients for range of Services with respect to Logo Designing Industry
- Answer questions about products or company
- Meeting targets on regular basis.
Telemarketing Executive
OPTIMUS, BPO
CHENNAI
2005.12 - 2007.06
- Making cold calls as per given leads
- Selling credit cards over telephone
- Maintaining daily reports.
Education
B.Sc - Physics
Sourashtra College
Madurai, TN 2002.01 - 2005.01
12th HSC -
Sourashtra Higher Secondary School
Madurai, TN 2000.01 - 2001.01
10th SSLC -
Sourashtra Higher Secondary School
Madurai, TN 1999.01 - 2000.01
Skills
- SAP Marketing Cloud Expert
Accomplishments
- Worked on implementing SAP Marketing cloud and enhanced the integration with data flow from various source systems
- Integrated SAP Marketing cloud with SAP Analytics cloud for the reporting purposes. Good exposure in creating custom reports.
- Worked closely with the vendor for implementing Marketo Engage and up until roll out.
- Documented and resolved live issues in SAP Marketing Cloud and Marketo Engage which helped stake holders to run real time campaigns.
- Supervised team of Marketing Automation Experts.
- Nominated for Employee of the year award for FY 2021-2022.
Certification
- SAP Certified Adminstrator - Marketing Cloud
Timeline
- Completed Administrator training for Marketo Engage
2021-12
- SAP Certified Adminstrator - Marketing Cloud
2019-09
Lead - Marketing Automation Administrator
IDP Education India Services LLP
2011.11 - Current
Team Lead
ZOYA TECHNOLOGY
2009.10 - 2011.11
Senior Business Development Executive
PHOTON INFOTECH INDIA PVT LTD
2008.07 - 2009.09
Customer Support Representative
SIGMA BUSINESS PROCESS PVT LTD
2007.06 - 2008.06
Telemarketing Executive
OPTIMUS, BPO
2005.12 - 2007.06
B.Sc - Physics
Sourashtra College
2002.01 - 2005.01
12th HSC -
Sourashtra Higher Secondary School
2000.01 - 2001.01
10th SSLC -
Sourashtra Higher Secondary School
1999.01 - 2000.01
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