Shabdita Shrivastav
Mumbai
Summary
A public relations specialist and content writer, demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
13
13
years of professional experience
Work History
Manager – PR & Corporate Communications
Jio Studios
01.2020 - 06.2024
- Implemented comprehensive strategies to oversee the entire process of film publicity campaigns from concept creation through execution, including crafting impactful press releases and securing wide-ranging media coverage
- Contributed to Internal Communications efforts through content writing for an in-house newsletter, designing layout, and collaborating with teams.
PR Manager
Universal Communications
11.2015 - 11.2019
- As a public relationship manager my job role included working on projects from start to end which included designing the publicity campaign of the film, working on press releases, disseminating them, coordinating, and pitching stories to journalists and getting coverages
- While handling personal clients, I often found myself engaged in crisis management alongside my regular public relations responsibilities
- This dual focus required me to develop quick, effective strategies to mitigate any negative publicity or issues that arose while simultaneously maintaining and enhancing the client’s overall public image.
Relations Associate
Moe’s Art
05.2015 - 10.2015
- Gained foundational experience in public relations by promoting Hollywood films without cast support
- Collaborated with a senior colleague to create and circulate media stories, including trailers, production notes, and interview transcripts
- Spearheaded the creation and dissemination of captivating stories through trailers, production notes, and interview transcripts across various media outlets.
Correspondent
Stardust/StarWeek Magazine
01.2013 - 11.2014
- Sourced exclusive stories, brainstormed captivating feature concepts, and executed high-profile celebrity interviews.
Consulting Correspondent
Box Office India Magazine
01.2011 - 11.2013
- Gained insights into the operations of the journalism field while working at Box Office India
- Developed expertise in crafting trade releases specific to the needs of a trade magazine
- Enhanced knowledge of box office trends and identified key factors influencing success.
Education
Bachelor of Mass Media -
University of Mumbai
Mumbai, Maharashtra01.2011
H.S.C. in Arts -
Maharashtra Board
Mumbai, Maharashtra01.2008
S.S.C. -
Maharashtra Board
Mumbai, Maharashtra01.2006
Skills
- Strategic Planning
- Verbal and written communication
- Press Release Writing
- Creative Writing
- News writing
- Editing skills
- Content Curation
- Writing, editing, and proofreading
Timeline
Manager – PR & Corporate Communications
Jio Studios
01.2020 - 06.2024
PR Manager
Universal Communications
11.2015 - 11.2019
Relations Associate
Moe’s Art
05.2015 - 10.2015
Correspondent
Stardust/StarWeek Magazine
01.2013 - 11.2014
Consulting Correspondent
Box Office India Magazine
01.2011 - 11.2013
Bachelor of Mass Media -
University of Mumbai
H.S.C. in Arts -
Maharashtra Board
S.S.C. -
Maharashtra Board
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