SHABDITA SHRIVASTAV
Mumbai
Summary
Strategic communications professional with over 12 years of experience in corporate communications, public relations, and content development. Demonstrated expertise in crafting compelling narratives, managing internal communications initiatives, and executing multi-channel communication strategies. Known for exceptional stakeholder management and ability to translate complex information into engaging content that drives engagement and supports organizational objectives.
Overview
13
13
years of professional experience
Work History
Manager – PR & Corporate Communications
Jio Studios
01.2020 - 06.2024
- Spearheaded internal communications initiatives, including conceptualizing and managing an employee newsletter that enhanced information flow and engagement across departments
- Led end-to-end communication strategies for major company projects, ensuring consistent messaging across all channels
- Developed and maintained crisis communication protocols, resulting in effective management of sensitive situations
- Film Publicity Campaigns: Developed and executed comprehensive strategies for film publicity campaigns, overseeing the entire process from concept creation to execution for films
PR Manager
Universal Communications
11.2015 - 11.2019
- Managed comprehensive communication campaigns for high-profile clients which included films and film celebrities
- Established and maintained relationships with key stakeholders, resulting in improved communication efficiency
- Created and implemented crisis management strategies, successfully maintaining client reputation during challenging situations
Relations Associate
Moe's Art
05.2015 - 10.2015
- Created compelling content for various communication channels, including press releases, presentations, and internal documents
- Collaborated with cross-functional teams to ensure alignment of messaging across all platforms
- Developed and maintained media relationships, resulting in increased coverage for key initiatives
Correspondent
Stardust/StarWeek Magazine
01.2013 - 11.2014
- Generated innovative feature ideas and content strategies that increased reader engagement
- Managed end-to-end content development process, from ideation to publication
- Conducted high-profile interviews and developed engaging narrative pieces
Consulting Correspondent
Box Office India Magazine
01.2011 - 11.2013
- Led content strategy development for trade-focused publications
- Analyzed industry trends and created comprehensive reports for stakeholders
- Developed and maintained relationships with key industry contacts
Education
Bachelor of Mass Media -
University of Mumbai
12.2011
Skills
- Strategic Communications Planning
- Internal Communications
- Content Strategy & Development
- Stakeholder Management
- Crisis Communication
- Cross-functional Team Collaboration
Timeline
Manager – PR & Corporate Communications
Jio Studios
01.2020 - 06.2024
PR Manager
Universal Communications
11.2015 - 11.2019
Relations Associate
Moe's Art
05.2015 - 10.2015
Correspondent
Stardust/StarWeek Magazine
01.2013 - 11.2014
Consulting Correspondent
Box Office India Magazine
01.2011 - 11.2013
Bachelor of Mass Media -
University of Mumbai
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