Shafiulla
E commerce Operations
Chennai
Summary
Supermarket Area Manager leading multi-store retail operations across 5–8 stores, coaching and reviewing 6–10 store managers per month, and daily execution across sales, stock, and service standards. Drives P&L performance by tightening inventory control, labor planning, shrink reduction, and compliance across supermarket locations. Uses KPI reviews and corrective action plans to improve profitability, customer experience, and operating discipline.
Overview
4
4
Languages
12
12
years of professional experience
Work History
Supermarket Area Manager ( E commerce operations)
Kaveri Online
05.2025 - Current
- Achievements/Tasks
- Area Operations Management: Oversee the day-to-day operations of multiple supermarket stores, ensuring smooth execution of company standards, policies, procedures, and operational objectives.
- Leadership & Team Development: Lead, coach, and mentor Store Managers and their teams, fostering a high-performance culture focused on accountability, productivity, employee engagement, and continuous improvement.
- Sales & Commercial Performance: Drive area sales, revenue, and profitability by monitoring store performance, setting targets, analyzing trends, and implementing action plans to maximize business growth.
- Inventory & Stock Management: Ensure optimum stock availability, accurate inventory control, effective replenishment, stock rotation, and reduction of shrinkage, wastage, damages, and stock losses.
- Customer Experience: Maintain consistently high customer service standards across all stores by monitoring customer feedback, complaints, service quality, store presentation, and overall shopping experience.
- P&L & Cost Management: Review store-level P&L performance, budgets, labor costs, operating expenses, gross margins, and profitability, implementing effective cost-control strategies.
- People & Workforce Planning: Optimize staffing levels based on business requirements, monitor labor productivity and attendance, and support recruitment, training, succession planning, and talent development.
- Compliance & Risk Management: Ensure compliance with food safety, health & safety, legal, audit, and company requirements, conducting regular store reviews and implementing corrective actions where required.
- Performance Reporting & Business Reviews: Analyze daily, weekly, and monthly KPIs covering sales, profitability, inventory, shrinkage, labor, and customer satisfaction; lead performance reviews and implement data-driven strategies to achieve business targets.
- Ind. Chennai
- Led regional teams to exceed performance targets and enhance operational efficiency.
Q-Commerce logistics Operation (Fashion and FMCG)
Danube online
05.2020 - 02.2025
- Achievements/Tasks
- Team Management: Facilitated communication between internal teams (e.g., customer support, drivers) and external parties (vendors) to guarantee successful order deliveries within established Turnaround Time (TAT).
- Inventory and Stock Management: Conducted regular audits and managed inventory control activities, ensuring accurate stock levels were maintained for daily, weekly, and monthly operations. Coordinated the implementation of purchasing plans, maintained ongoing communication with suppliers, and ensured optimal inventory levels to support fulfillment operations.
- Warehouse Operations: Led the performance management of warehouse fulfillment teams, including pickers, packers, merchandisers, and last-mile teams, ensuring efficient operations and productivity.
- Inbound and Outbound Logistics Coordination: Oversaw inbound and outbound processes, including the receipt and inspection of deliveries and the management of Return-to-Vendor (RTV) activities.
- Customer and Vendor Coordination: Built and maintained strong relationships with vendors, in-store staff, and the customer support team, ensuring seamless operations and consistent communication. Focused on optimizing the order fulfillment process, enhancing customer satisfaction by meeting delivery deadlines and improving overall operational efficiency.
- Reporting: Evaluated and tracked team and operational performance, producing daily/weekly/monthly reports on KPIs, sales, and unfulfilled orders.
- Process Implementation: Ensured all operations adhered to company regulations and best practices, fostering a safe and efficient warehouse environment. Led initiatives focused on continuous improvement and process optimization, enhancing logistics efficiency and operational effectiveness.
- Compliance: Enforced the implementation of Standard a Operating Procedures (SOPs) across all operational activities, prioritizing quality assurance and compliance with safety standards.
- Performance Monitoring: Provided comprehensive performance updates to the Operations Area Manager and recommended strategies for improving productivity and customer satisfaction
- KSA, Jeddah
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Operation Manager
Soukchick.com
03.2022 - 02.2024
- Achievements/Tasks
- Team Management: Ensure smooth day-to-day operations by supervising the performance of the team, focusing on order fulfillment, returns, transfers, and daily replenishment shipments. Oversee the weekly labor budget and optimize staffing levels to balance operational efficiency with cost control.
- Leadership: Foster a high-performance culture by training, mentoring, and leading shift leaders through hands-on guidance and by setting a strong example.
- Vendor and Supplier Coordination: Ensure effective coordination with vendors and internal teams to guarantee timely and accurate order fulfillment, aligning all efforts towards achieving customer satisfaction.
- Cross-functional Collaboration: Work closely with IT, Marketing, and third-party logistics providers to refine technology, optimize website performance, and enhance the overall customer experience. Establish and maintain clear communication regarding customer service policies, such as returns, exchanges, shipping, and payments, across all platforms (website and email).
- P&L and Budgetary Oversight: Conduct thorough monthly P&L reviews, analyzing financial performance and identifying strategies to boost sales, reduce costs, and enhance profitability.
- Business Analysis and Reviews: Lead business review sessions to analyze sales performance, customer interactions, and operational metrics, driving action plans to improve efficiency and meet financial targets.
- Performance Reporting: Prepare and review daily, weekly, and monthly reports on operational metrics, including order fulfillment, sales, returns, and customer engagement, to assess progress and meet objectives.
- Data-Driven Decision Making: Generate insightful reports and analyze data to identify trends, providing strategic recommendations to improve operational performance and cost management.
- Dubai, India
Warehouse Operations Controller
Namshi.com Namshi General Trading
05.2014 - 01.2020
- Achievements/Tasks
- Logistics Coordination & Delivery Monitoring: Monitored and coordinated assigned tasks, ensuring that both in-house drivers and third-party service providers adhered to optimal load distribution, route planning, and timely delivery schedules.
- Last Mile Delivery Optimization: Ensured the smooth movement of goods for last-mile deliveries, meeting established Turnaround Time (TAT) and prioritizing cost-effective transportation methods.
- Cost Management & Resource Optimization: Ensured cost-effective delivery management by monitoring and optimizing the use of both company-owned and third-party vehicles, ensuring deliveries were made within budget. Worked with logistics teams to optimize delivery routes, ensuring timely deliveries while reducing operational costs associated with transportation.
- Operations Management: Supervised the execution of daily warehouse operations, ensuring seamless planning, scheduling, and delivery of goods to meet customer demands efficiently.
- Performance Monitoring: Regularly reviewed operational performance, generating statistical reports such as Delivery Driver Dashboards, route TAT reports, and productivity reports to track team and logistics performance.
- Reporting: Managed and reported damage-in-transit (DOT) products and ensured timely processing of Return Material Authorization (RMA) for all applicable returns and damages. Prepared and communicated daily, weekly, and monthly reports detailing key operational metrics, including productivity, delivery performance, and unfulfilled orders.
- Compliance & Quality Control: Ensured that logistics operations adhered to Quality, Health, Safety, and Environmental (QHSE) standards, alongside all relevant statutory and safety regulations. Completed audits on logistics operations and identified trends to implement corrective actions, driving continuous improvement in warehouse management.
- Strategic Contribution: Contributed operations insights and recommendations to strategic plans and reviews, helping shape future operational objectives and improving productivity and quality across the warehouse.
- Process Improvement: Developed and reviewed operational policies and procedures regularly, introducing improvements that aligned with industry best practices, improving warehouse efficiency and customer service.
- Customer Engagement & Communication: Coordinated effectively with customers, customer support teams, and drivers, ensuring proper communication was maintained throughout the delivery process to ensure successful, on-time order fulfillment.
- Dubai, UAE
Education
Bachelor of Computer Applications -
Bharathidasan University India
Skills
Logistics operations
Supply chain management
Inventory management
Vendor management
Regulatory compliance
Last-mile operations
Distribution network design
Sales and operations planning
Operational risk management
Warehouse management
Operational metrics
Order fulfillment
Transport management system
Cost optimization
ERP implementation
ACHIEVEMENTS
Employee of The Month (05/2023), Best Branch Award, 0 customer Complaints (12/2022), Top of the Team Award - Shipped 12 K orders in 24hrs (12/2019), Employee of the Month (06/2018), Employee of The Year (2017), Operation Planner Award
Timeline
Supermarket Area Manager ( E commerce operations)
Kaveri Online
05.2025 - Current
Operation Manager
Soukchick.com
03.2022 - 02.2024
Q-Commerce logistics Operation (Fashion and FMCG)
Danube online
05.2020 - 02.2025
Warehouse Operations Controller
Namshi.com Namshi General Trading
05.2014 - 01.2020
Bachelor of Computer Applications -
Bharathidasan University India