Shahnaz Begum Kamal

IG Marketing Communications

• Lead a team of seven split across the globe for seamlessly providing essential and promotional communication to the clients.
• Played a crucial role in defining the scope of migration of older SFMC instance to a newer one.
• Converted the migration scope into smaller chunks of easily understandable epics and userstories and kept track of the progress by planning and executing sprints
• Worked closely with Comms team, CRM team and local marketers across the globe for effectively delivering BAUs amidst migration.

Colgate Hills

• Worked as an individual contributor in setting up master data for the project
• Cleaned up older junk data in the master dataextensions

THREE (by Berkshire), US based leading pharmaceutical company- worked as an individual contributor creating email templates and branding from scratch

Biogen - As an operational manager - kept track of the team's progress and handled client communications

Cox Automotive - Lead a team of 10 to deliver the migration of 500+ email templates to the newer instance of SFMC with litmus testing.

Citibank - As a team lead in creating and optimizing email templates with ADA compliance for the clients who use a Credit Card.

Fitness First Australia - worked on promitional email and SMS campaigns, client surveys using landing pages and customized email performance reports

TerryWhite Chemmart, Body Shop Indonesia, HP - provided promotional email campaigns, newsletters, email performance reports

Fitness First Australia, Bodyshop Indonesia, TerryWhite Chemmart - worked on responsive email designing with litmus testing, creating audience for campaigns and scheduling them using guided sends.

Seamless ERP - worked as a key resource in a textile ERP customizing it for different clients across locations in India, Bangladesh and Indonesia.