Shailesh Padave
Mumbai
Summary
Digital Analytics Consultant with ~13 years of experience in web and mobile analytics, specializing in Adobe Web & Mobile SDK and Adobe Launch. Proven expertise in translating business requirements into technical specification document, creating Technical Solution Design (TSD) documents, and delivering actionable insights through advanced reporting. Skilled in implementation audits, testing, and analytics QA using tools like ObservePoint, JIRA, and Confluence. Strong foundation in HTML, CSS, and JavaScript with certifications in Adobe Analytics Developer, Architect, and Google Analytics. Known for adaptability, cross-functional collaboration, and driving data-informed decision-making.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Digital Analytics Lead
EnFuse Solutions
Mumbai
08.2024 - Current
- Translated business requirements into detailed Technical Specification Documents (TSDs) to guide implementation across mobile and web platforms.
- Configured data elements, event rules, and tagging logic within Adobe Experience Cloud to support accurate data collection and analytics.
- Led post-deployment validation in UAT, pre-production, and production environments to ensure implementation integrity and data fidelity.
- Built and maintained Adobe Analytics Workspace dashboards to monitor key metrics, and verify end-to-end data tracking accuracy.
Process Manager
eClerx Services Ltd
Mumbai
02.2016 - 08.2024
- Gathered business requirements and translated complex functional, technical, and business needs into architectural designs and solution blueprints, following industry-standard methodologies.
- Analysed customer journeys and current digital trends to recommend optimisations for marketing initiatives, and campaign effectiveness.
- Conducted comprehensive web and mobile tag audits and data validation using tools such as Omnibug, ObservePoint, and Charles Proxy.
- Created and managed Adobe Analytics report suites, configuring variables including eVars, props, and custom events, to support tracking strategies.
- Developed interactive dashboards using advanced nested functions in Report Builder and Adobe Analytics Workspace to visualise key performance metrics.
- Managed day-to-day ad-hoc client requests by analysing behavioural data, identifying issues or user trends, and delivering actionable insights, and data-driven recommendations.
Senior Web Analyst
Course5 Intelligence
Mumbai
10.2014 - 02.2016
- Gathered business requirements and translated them into detailed Technical Specifications for both web and mobile applications.
- Designed and developed insightful dashboards using Adobe Analytics Workspace and Excel, enabling data-driven decision making across teams.
- Produced reports to monitor the effectiveness of internal and external marketing campaigns, delivering actionable insights to improve performance.
- Configured data elements, event rules, and tagging logic within Adobe Experience Cloud to support accurate data collection and analytics.
- Championed process automation initiatives to optimise resource utilisation and increase operational efficiency.
Business Analyst
Pancard Services Ltd
Mumbai
10.2013 - 10.2014
- Coordinated with branch managers to collect and analyse business data for preparing sales targets and performance summaries.
- Automated key Excel-based reports, including Target vs. Achievement, performance business summary, commission reports, and branch profitability analysis, improving reporting efficiency.
- Conducted a comparative analysis of new versus old methodologies. Existing branch performance to support strategic expansion and operational decisions.
Senior Web Analyst
eClerx Services Ltd
Mumbai
10.2010 - 09.2013
- Analyzed large datasets from multiple analytics platforms, including Adobe Analytics (Omniture), and Google Analytics, to identify trends and deliver actionable business insights.
- Compiled and delivered weekly and monthly reports to business teams, summarising key data points to support strategic decision-making.
- Created and maintained custom and ad-hoc reports to monitor network performance, user behaviour, and operational efficiency.
- Engaged with business teams to gather requirements for new implementations or ad hoc reporting needs, ensuring accurate and timely delivery.
Senior Web Analyst
ICICI Bank Ltd
Mumbai
01.2007 - 09.2010
- Prepared and distributed the Merchant Establishment Growth Analysis (MEGA) MIS report daily to support the sales team's performance tracking.
- Developed monitoring techniques to identify and track high-risk, or complex, customer accounts proactively.
- Created and shared reports on delinquent and irregular accounts to support risk mitigation strategies.
- Designed training content and conducted sessions for the Customer Service team to enhance their ability to manage customer escalations effectively.
Education
P.G.D.F.M - Sem III & IV
Welingkar Institute
P.G.D.F.M - Sem I & II
Welingkar Institute
B.COM -
Mumbai University
12th -
Maharashtra Board
10th -
Maharashtra Board
Skills
- Adobe Web SDK
- Adobe Mobile SDK
- Adobe Launch
- Adobe Experience Cloud Debugger
- Assurance
- Adobe Workspace
- Design solution document writing (TSD)
- Insights and Recommendations
- Observe Point and Charles Debugger
- Project Management
- JIRA
- Confluence
- HTML
- CSS
- JavaScript
- Adobe Analytics Developer
- Adobe Analytics Architect
- Google Analytics
Personal Information
Date of Birth: 07/17/84
Certification
- Adobe Analytics Developer
- Adobe Analytics Architect
Timeline
Digital Analytics Lead
EnFuse Solutions
08.2024 - Current
Process Manager
eClerx Services Ltd
02.2016 - 08.2024
Senior Web Analyst
Course5 Intelligence
10.2014 - 02.2016
Business Analyst
Pancard Services Ltd
10.2013 - 10.2014
Senior Web Analyst
eClerx Services Ltd
10.2010 - 09.2013
Senior Web Analyst
ICICI Bank Ltd
01.2007 - 09.2010
P.G.D.F.M - Sem III & IV
Welingkar Institute
P.G.D.F.M - Sem I & II
Welingkar Institute
B.COM -
Mumbai University
12th -
Maharashtra Board
10th -
Maharashtra Board
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