Shaishav .
Summary
Senior Shopify Developer with 10+ years of experience in building, customizing, and scaling high-performance Shopify and Shopify Plus eCommerce stores for D2C and retail brands. Expert in Shopify Online Store 2.0, custom theme architecture, Liquid, JavaScript, AJAX, and storefront optimization, with a strong focus on conversion rate optimization (CRO), SEO, performance, and scalability. Proven track record of translating Figma/XD designs into pixel-perfect, responsive, mobile-first storefronts, integrating third-party apps and services, and delivering conversion-driven user experiences. Adept at collaborating with designers, marketers, QA, and business stakeholders to drive growth, improve funnel performance, and ensure seamless omnichannel retail operations.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Shopify Developer
Digital Aptech Pvt. Ltd.
01.2014 - Current
- Handled full-cycle Shopify development across multiple industries including fashion, beauty, wellness, lifestyle, food, and consumer brands, supporting both standard Shopify and Shopify Plus environments.
- Designed and developed custom Shopify OS 2.0 themes with modular, scalable architecture.
- Converted Figma and Adobe XD designs into pixel-perfect, responsive Shopify storefronts.
- Built advanced front-end features using AJAX, Storefront API, and Liquid logic.
- Developed custom PDPs, collection templates, and dynamic content using metafields.
- Integrated subscriptions, loyalty, reviews, bundles, and upsell/cross-sell apps.
- Implemented multi-country and multi-currency storefronts using Shopify Markets.
- Optimized store performance for speed, SEO, mobile experience, and conversions.
- Led store migrations from legacy themes to OS 2.0 with minimal downtime.
- Conducted A/B testing and CRO initiatives to improve add-to-cart and checkout rates.
- Troubleshot live production issues and ensured stable releases using Git workflows.
- Collaborated closely with design, marketing, and QA teams to deliver revenue-driven solutions.
Lead Shopify Theme Developer
- Designed and implemented a fully custom OS 2.0 Shopify theme focused on scalability, speed, and conversions.
- Built modular homepage, collection, and product sections using JSON templates.
- Implemented metafield-driven content for flexible merchandising.
- Improved Core Web Vitals scores through lazy loading and asset optimization.
- Enhanced CRO through improved product discovery and UX patterns.
Senior Shopify Developer
- Developed a subscription-focused storefront with custom recurring purchase UI.
- Integrated Recharge subscriptions with custom PDP and cart UI.
- Built subscription toggle logic and pricing display using AJAX.
- Improved retention by simplifying subscription management UX.
- Ensured seamless checkout experience across devices.
Shopify Migration Lead
- Migrated a high-traffic fashion brand from a legacy theme to Shopify Plus OS 2.0.
- Rebuilt theme architecture with scalable sections and templates.
- Implemented advanced variant switching and media handling.
- Optimized performance and SEO post-migration.
- Reduced page load times and improved conversion rates.
Senior Shopify Front-End Developer
- Developed a custom product builder with real-time pricing and configuration logic.
- Built dynamic product configuration UI with live price updates.
- Implemented custom cart properties and checkout handling.
- Improved UX for complex product personalization workflows.
Shopify Optimization Consultant
- Conducted performance audits and optimized Liquid templates.
- Improved Lighthouse and Core Web Vitals scores.
- Implemented CRO enhancements across PDPs and collections.
- Increased add-to-cart and checkout completion rates.
Education
M.Sc. - Information Technology
B.C.A. - Computer Applications
Skills
- Shopify & E-commerce Platforms
- Shopify & Shopify Plus Development
- Online Store 20
- Shopify Markets
- Storefront API
- AJAX-based UI
- Shopify CLI
- Theme Kit
- Theme & Front-End Development
- Liquid
- HTML5
- CSS3
- SCSS
- JavaScript
- JQuery
- AJAX
- Responsive Design
- Mobile-First Design
- Cross-Browser Compatibility
- Cross-Device Compatibility
- Advanced Store Features
- Metafields
- Dynamic Sources
- Custom Product Templates
- Builders
- AJAX Cart Drawers
- Upsell Logic
- Variant Switching
- Media Galleries
- Subscription UI
- Recurring Workflows
- Performance
- CRO
- SEO
- Core Web Vitals Optimization
- Page Speed
- Lighthouse Improvements
- Schema Markup
- Technical SEO
- A/B Testing
- UX Enhancements
- GA4
- Meta Pixel
- Klaviyo Analytics
- Integrations
- Retail Systems
- Shopify Apps
- Payment Gateways
- Logistics
- Fulfillment
- CRM
- Marketing Tools
- Git
- GitHub
- Version Control
- Jira
- Trello
- Slack
- Figma
- Adobe XD
- QA
- Debugging
- Deployment Workflows
Certification
- Shopify Foundations Certification
- Shopify Theme & Store Development Training
- Practical Experience in Front-End Performance Optimization
Experience
10+ Years of Experience
Languages
- Hindi
- Gujarati
- English
- Hindi
- Gujarati
Hobbies and Interests
- UI/UX experimentation for eCommerce
- Shopify ecosystem & Shopify Plus updates
- Performance engineering & speed optimization
- Reusable front-end components
Jd Alignment Highlights
- Shopify & Shopify Plus expertise
- Custom theme development (Liquid, JS, AJAX)
- Performance, SEO & CRO focus
- Retail & D2C domain experience
- Subscription, loyalty & app integrations
- Migration, scalability & architecture planning
Personal Information
- Specialization: Shopify & Shopify Plus Specialist
- Title: Senior Shopify Developer
Timeline
Senior Shopify Developer
Digital Aptech Pvt. Ltd.
01.2014 - Current