Year of hands-on experience in social media marketing
SHAKEERA BANU S
D I G I T A L M A R K E T I N T E R N
Coimbatore,Tamil Nadu
Summary
Digital Marketing Intern | Certified Digital Marketer
Results-driven digital marketing professional with a Digital Marketing Certification and practical experience implementing social media strategies that strengthen brand presence and product visibility. Skilled in data interpretation and analytical thinking, with a track record of identifying cost-effective, high-impact methods to grow web traffic and support market penetration. Combines business acumen with an entrepreneurial mindset to optimize content strategy and campaign performance, always with a focus on measurable ROI.
Core strengths: Social media strategy · Data-driven decision making · Content optimization · Campaign analysis · Organizational management · Growth-focused execution
Overview
1
1
1
1
Certification
Work History
Senior Accounts Manager
Akshith Techno Coatings
Coimbatore, Tamil Nadu
12.2025 - Current
- Managed end-to-end accounting operations - journal entries, ledger management, invoicing, and bank reconciliations - maintaining 100% compliance.
- Prepared monthly P&L, balance sheets, and cash-flow statements to support senior management decisions.
- Led budgeting and forecasting cycles; introduced a data-plan sheet that improved site-cost visibility by ~20%.
Accounts Executive
Nextgen Auto Shop
Coimbatore, Tamil Nadu
11.2024 - 12.2025
- Handled full-cycle accounting: bookkeeping, ledger finalization, variance analysis, and fixed-asset depreciation calculations.
- Prepared audit schedules and documentation, reducing audit preparation time by 30%.
- Monitored cash flow and managed inventory accounting and stock reconciliation for smooth operations.
Accounts & Administration
Amara Gears Private Limited
Coimbatore, Tamil Nadu
10.2016 - 10.2024
- Processed payroll and employee reimbursements for 100+ staff; maintained accurate salary records.
- Prepared MIS reports providing data-driven insights for management decision-making.
- Coordinated with vendors, clients, and internal teams, streamlining procurement and communication workflows.
Career Guidance Coordinator
RVS Engineering & Technology
Coimbatore, Tamil Nadu
06.2015 - 06.2016
- Delivered career counseling to 200+ students; organized workshops, seminars, and training programs on skill development and industry requirements.
Education
Master of Business Administration (MBA) - Finance Management
RVS Institute of Management Studies
01.2015
Bachelor of Commerce with Computer Applications (B.Com CA) - undefined
Nadar Saraswathi College of Arts & Science
01.2012
Skills
- SEO : Skilled in on-page SEO (keywords, meta tags, content optimization) and off-page SEO (backlinks, outreach) to boost search visibility and drive organic growth
- Social Media Marketing: Builds brand presence and engagement across platforms like Instagram, Facebook, and LinkedIn
- Google Ads (PPC): Runs paid ad campaigns to drive targeted traffic and conversions
- Content Marketing: Creates valuable content to attract and retain a target audience
- Email Marketing: Nurtures leads and customers through targeted email campaigns
- Google Analytics: Tracks website traffic and user behavior to guide data-driven decisions
- Campaign Management: Plans, executes, and monitors marketing campaigns end-to-end
- Meta Business Suite: Manages Facebook and Instagram content, ads, and insights from one dashboard
- Canva: Designs social media graphics, banners, and marketing visuals
- Data Analysis & Reporting: Interprets campaign data to measure performance and impact
- Budgeting & ROI Tracking: Allocates marketing spend and measures return on investment
- Project Coordination: Organizes tasks, timelines, and resources across campaigns
- Team Leadership: Guides and motivates team members to achieve marketing goals
- Client Communication: Maintains clear, professional communication with clients and stakeholders
Certification
Digital Marketing Certification - SEO, Social Media Marketing, Google Ads & Analytics.
Skills
SEO (On-Page & Off-Page), Social Media Marketing, Google Ads (PPC), Content Marketing, Email Marketing, Google Analytics, Campaign Management, Google Analytics, Meta Business Suite, Canva, Google Sheets, Microsoft Excel, Cloud Accounting Tools, Data Analysis & Reporting, Budgeting & ROI Tracking, Project Coordination, Team Leadership, Client Communication
Projects
Project 1: Social Media Growth Campaign
Planned and executed a 30-day social media content calendar for a local business/personal brand, focusing on Instagram and Facebook. Created posts using Canvas, scheduled content via Meta Business Suite, and tracked engagement metrics to identify high-performing content types.- Sample results to highlight: "Increased page engagement by X%" or "Grew followers from X to Y in 30 days"
- Skills shown: Social Media Marketing, Content Marketing, Canvas, Meta Business Suite, Campaign Management
Project 2: SEO & Website Traffic Optimization
Conducted keyword research and on-page SEO audit for a small business website (or blog), optimizing meta titles, descriptions, and content structure. Used Google Analytics to monitor traffic changes and identify top-performing pages.- Sample results to highlight: "Improved organic traffic by X%" or "Optimized 10+ pages for target keywords"
- Skills shown: SEO (On-Page), Google Analytics, Data Analysis & Reporting
Timeline
Senior Accounts Manager
Akshith Techno Coatings
12.2025 - Current
Accounts Executive
Nextgen Auto Shop
11.2024 - 12.2025
Accounts & Administration
Amara Gears Private Limited
10.2016 - 10.2024
Career Guidance Coordinator
RVS Engineering & Technology
06.2015 - 06.2016
Master of Business Administration (MBA) - Finance Management
RVS Institute of Management Studies
Bachelor of Commerce with Computer Applications (B.Com CA) - undefined
Nadar Saraswathi College of Arts & Science