MS Office
Hi, I’m
Shalini Singh
Senior Strategic Account Manager, Agoda
Mumbai
Summary
An action-oriented, self-driven MBA graduate. A Professional with 54 months of rich experience in Strategy, Key Account Management, E-commerce and Team handling.
Overview
5
years of professional experience
Work History
Agoda International
Senior Strategic Account Manager
08.2022 - Current
Job overview
- Spearheaded the expansion of Sri Lanka and Nepal markets for Agoda contributing to 10% revenue share of Agoda ISC
- Analyzed the data trends and designed the roadmap for becoming the top most revenue and production generating OTA in the Asian market
- Created demand by matching business problems to product and service solutions, leading to accelerated growth beyond top 2 demand centers for both the markets
- Provided communication and process training to the new hires of the expansion team.
Agoda International
Strategic Account Manager
Job overview
- Executed relationship building with the external partner in Sri Lanka and Nepal
- Managed a portfolio of more than 300 partners, including few of the major industry leaders
- Chalked out the plan for capturing the top two demand centers in both the markets
- Resolved long term pending issues of the hotel partners, received their buy in to further negotiate on pricing and commission advantage
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth
- Attended global business reviews and presented data to the management during for the expansion markets there
Agoda International
Market Manager
Job overview
- Managed a portfolio of 200 partners from PAN India
- Suggested ideas and strategies to hotel partners to increase their revenue and production
- Networked in market to build partnerships and connections with prospects
HSBC
Client Acquisition Manager, Startups
05.2022 - 08.2022
Job overview
- Onboarding NTB Clients and maintaining firm relationships with the ETB Clients
- Pricing negotiations with client on the product offerings
- Executed business development activities for enhancing the Startup products sales amongst the Startup ecosystem players.
Home Fundraising India Pvt. Ltd.
Regional Manager
06.2019 - 10.2019
Job overview
- Pioneered and administered Pune regional office for UNICEF and managed a team of around 50 Employees
- Gauged client’s campaign requirements and designed pricing strategy for them
- Consolidated and delivered performance reports to UNICEF India HQ on a weekly basis
- Conducted continuous database monitoring, basis which coached the team to increase the donations quality and longevity.
Industrial Info Research India Pvt. Ltd.
Researcher
04.2017 - 09.2018
Job overview
- Procured and analyzed relevant data in the coal, cement, iron and steel Industry via primary and secondary market research
- Pitched to HEMM industry clients (Caterpillar, BEML, Komatsu), onboarded them while contributing directly to the revenue
- Conducted a pilot project on mining equipment for the South Asia region and successfully initiated a full scale project for IIR
- Mentored newly recruited members of the team and was accountable for their quarterly performance.
Vaco Binary Semantics
Associate Analyst
03.2016 - 03.2017
Job overview
- Onboarded transit agencies for Google Maps and liaised cross-functionally to minimize the live concerns
- Performed the quality check on the data for its coherency with the prevailing live feed.
Education
Xavier Institute of Management, BhubaneswarBhubaneswar
MBA from Marketing And Finance
04.2001
Gargi College, University of DelhiDelhi
B. Com from Marketing And Finance
05.2013
Delhi Public School, NigahiMadhya Pradesh
XII
03.2010
Delhi Public School, NigahiMadhya Pradesh
03.2008
Skills
Sales Strategy Development
Data-Driven Decision-Making
Competitive Analysis
Sales Tactics
Revenue Generation
Client Relationship Building
Interpersonal Communication
Accomplishments
- Sole contributor for beating the Margin contribution of Maldives market against Sri Lanka
- Devised a weekly reporting system for expansion markets which became a benchmark for other departments within ISC
- Doubled the footprint of Agoda in the two markets
- Promoted twice for exemplary performance in a short span of time
- Exhibited a growth trajectory in the two markets which has led to approval for an expansion team with a headcount of 5 employees
- Suggested Sales and Marketing ideas to upscale the business, which is implemented by HSBC across PAN India
- Advised and facilitated the Intermediary engagement action which resulted in higher sales and market penetration
- Spearheaded the highest donation driving regional office for UNICEF (from HFI) within three months of its commencement
- Reported 50 new projects on the database, which helped in increasing revenue of the organization by almost 5%
- Received Certificate of recognition from Google for remarkable contribution in Q2-2016
Projects
HSBC, 04/2021 to 06/2021, Sales and Marketing Internship, Onboarded 6 clients grossing for an estimated business value worth $ 711K (approx.), Organized meetings with 25 Soonicorns, Post Series A startups, and PE/ VC firms, Surveyed 100 Startup ecosystem players to diagnose their requirements and pain points Collegedunia, 02/2021 to 04/2021, Aided in scaling up products and developed new ideas for improved product engagement Outlook Group, 01/2021 to 01/2021 Gaia Conservation Foundation, 02/2020 to 06/2020, Suggested and carried out digital marketing campaigns, increased reach by almost four times on social media, Collaborated with local brands for social media marketing, planned and executed 'Gift a Tree' campaign at the onset of the lockdown Onion Insights Pvt. ltd., 03/2019 to 06/2019, Carried out a project as a Business Development Executive and onboarded five B2B clients
Software
Metabase
HubSpot
Superset
Timeline
Senior Strategic Account Manager
Agoda International
08.2022 - Current
Client Acquisition Manager, Startups
HSBC
05.2022 - 08.2022
Regional Manager
Home Fundraising India Pvt. Ltd.
06.2019 - 10.2019
Researcher
Industrial Info Research India Pvt. Ltd.
04.2017 - 09.2018
Associate Analyst
Vaco Binary Semantics
03.2016 - 03.2017
Xavier Institute of Management, Bhubaneswar
MBA from Marketing And Finance
04.2001
Strategic Account Manager
Agoda International
Market Manager
Agoda International
Gargi College, University of Delhi
B. Com from Marketing And Finance
Delhi Public School, Nigahi
XII