SHANKAR KUMAR
DARBHANGA
Overview
8
8
years of professional experience
Work History
Brand Manager
BHARAT FINANCE INCLUSION LIMITED
CHHAPRA
12.2024 - Current
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Coordinated marketing events for showcasing product and service offerings.
- Developed marketing strategies based on corporate objectives and market trends.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Prepared marketing campaign budgets with finance personnel.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Supervised creation of marketing materials and collateral.
- Collected and analyzed market research data for use in forecasting.
- Recommended policy changes to improve marketing tactics and strategies.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Conducted research to determine ideal markets for products and services.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Planned, developed, and led negotiation of key business partnerships.
Branch Manager
UNITY SMALL FINANCE BANK LIMITED
Katihar
10.2022 - 11.2024
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
- Organized trade shows and conferences to increase brand awareness in key markets.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
Branch Manager
SAVE MICROFINANCE LIMITED
BAISHALI
08.2021 - 09.2022
- Managed staff scheduling, hiring and training processes.
- Organized professional development programs for employees at all levels of the organization.
Branch Manager
VAYA FINSERVE PRIVET LIMITED
EAST CHMPARAN
10.2018 - 07.2021
- Managed staff scheduling, hiring and training processes.
- Organized professional development programs for employees at all levels of the organization.
Loan Officer
VAYA FINSERVE PRIVATE LIMITED
MADHUBANI
09.2017 - 09.2018
Education
M.COM - Accounting And Finance
L.N.M.U
DARBHANGA 10-2015
B.COM - Accounting And Finance
L.N.M.U
DARBHANGA 09-2011
Skills
- ADCA
- Multitasking capacity
- Relationship building
- Microsoft office
- Problem-solving aptitude
- Sales tracking
- Staff coaching
- Analytics reporting
- Client experience management
Timeline
Brand Manager
BHARAT FINANCE INCLUSION LIMITED
12.2024 - Current
Branch Manager
UNITY SMALL FINANCE BANK LIMITED
10.2022 - 11.2024
Branch Manager
SAVE MICROFINANCE LIMITED
08.2021 - 09.2022
Branch Manager
VAYA FINSERVE PRIVET LIMITED
10.2018 - 07.2021
Loan Officer
VAYA FINSERVE PRIVATE LIMITED
09.2017 - 09.2018
M.COM - Accounting And Finance
L.N.M.U
B.COM - Accounting And Finance
L.N.M.U
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