SHANKER MEENA
Gurgaon,India
Summary
Results-oriented marketing operations professional with 6 years and 9 months of experience in customer support, sales, and revenue growth. Expertise in data analysis, budget management, and campaign optimization drives marketing performance. Strong analytical skills enhance digital marketing campaigns and client relationships, ensuring timely delivery of effective strategies that achieve measurable outcomes.
Overview
3
3
Languages
8
8
years of professional experience
Work History
Sr. Executive
Wipro
12.2025 - 09.2026
- Campaign Management & Optimizations: Designed and launched high-performing ad campaigns across Meta platforms. Continuously led campaign optimizations on targeting, creatives, and placements to improve CTR, conversion rates, and reduce CPA.
- Executed dynamic campaigns and retargeting strategies across platforms, enhancing engagement and maximizing return on investment.
- Digital Marketing Campaigns & Strategic Solutions: Successfully identified client needs and advised the best resolution for Meta Ads.
- Advised clients on budget allocation decisions through data analysis, optimizing resource distribution for campaign effectiveness.
- Implemented marketing technologies to enhance campaign performance and tracking accuracy.: Implemented and optimized Meta Conversion API and Pixel tracking to ensure accurate event measurement. Analyzed user behavioral activities to enable better attribution and campaign performance insights.
- Integrated product catalogues for dynamic ads across e-commerce platforms, ensuring synchronization to deliver personalized shopping experiences.: Set up and managed product catalogues for dynamic ads, ensuring seamless synchronization with e-commerce platforms to drive personalized shopping experiences with high detail orientation.
Customer support specialist
Litera Technologies Private Ltd.
06.2022 - 08.2025
- Client Relationship Management: Built strong client relationships through upselling Litera applications, optimizing pricing, and facilitating order placement.
- Retention & Needs Analysis: Retained clients by providing them the best offer and analyzing their requirements according to company policies.
- Retention & Needs Analysis: Enhanced client retention by delivering tailored offers and assessing needs within company policies.
- Addressed customer product-related technical queries to enhance user experience and satisfaction., Installing, Downloading, Document related issue, replicating the issue, application integration and other basic queries.
- Product Enhancements: Checked for product teams' latest updates to meet customer requirements and improve sales potential, which resulted in customers' adaptation to new or updated applications.
- Enhanced team performance by sharing knowledge and supporting new hires.: Supported team by training new members and contributing to overall team success.
Associate Technical Support
Tech Mahindra
02.2020 - 05.2022
- Client Support: Delivered high-quality support to US clients, establishing strong relationships that enhanced client satisfaction.
- Satisfaction Tracking: Achieved high customer satisfaction ratings consistently through a commitment to quality.
- Training & Quality: Supported training of newly hired employees on customer service protocols to ensure consistent service delivery.
- Customer Engagement: Provided detailed service restoration inforation to customers and expedited them form early resolution
- Facilitated collaboration among teams to maintain project momentum and organize technician deployment.
- Coordinates with different teams to keep the work ongoing and arrange the Technician.
Technical support executive
Teleperformance
Jaipur
09.2018 - 11.2019
- Customer Support & Sales: Supported customers with Adobe application purchasing, offers, sales, and subscription inquiries, enhancing customer satisfaction.
- Promoted cloud services to customers during interactions.: Helping adobe customers to move from the full license application to cloud services.
- Upselling: Helping adobe customers to move from the full license application to cloud services.
- Implemented strategies to retain customers by offering tailored promotions.: Retained old customers by providing them with the best available offers according to the company's standard.
- Logged interactions in CRM and ensured high-quality troubleshooting, handling technical issues, downloading, installing, and updating applications.
Education
Graduation -
Career Point University
Higher secondary -
Mittal International School
Secondary -
K. V. NO. 3 Delhi Cantt
Skills
- Marketing Technologies: Digital Marketing, Meta Ads, Google Ads, API setup, Product Catalog Integration
- Campaign Operations: Campaign Management, Digital Marketing Campaigns, Campaign Optimizations, Budget Management
- Analytical Skills: Data Analysis, Performance Measurement, Strong Analytical Skills, Detail Orientation
- Meta Campaign Strategy
- Ad Performance Enhancement
- Attribution Analysis
- Dynamic ad strategies
- Tools & Platforms: MS Excel, MS Office, Adobe Products, Litera Applications, CRM Tools
- Professional Strengths: Client relationship management, Problem Solving, Team Collaboration, Customer Empathy, Fast Learning & Adaptability, Meeting Deadlines, Commitment to Quality
Accomplishments
- Best Performer Recognition
- Appreciation from Manager & Clients
- Consistently Overachieved Upselling Targets
- Known for Responsibility, Punctuality & Customer-Centric Approach
Languages
Hindi
First Language
English
Advanced
C1
Bengali
Beginner
A1
Timeline
Sr. Executive
Wipro
12.2025 - 09.2026
Customer support specialist
Litera Technologies Private Ltd.
06.2022 - 08.2025
Associate Technical Support
Tech Mahindra
02.2020 - 05.2022
Technical support executive
Teleperformance
09.2018 - 11.2019
Graduation -
Career Point University
Higher secondary -
Mittal International School
Secondary -
K. V. NO. 3 Delhi Cantt