Shanmogh Arunkumar
Zonal Head
Chennai
Summary
Zonal Head at Zomato with proven expertise in P&L ownership and revenue growth strategy. Achieved 12% QoQ business growth while leading a team of 12, enhancing ads revenue by 33%. Skilled in strategic partnerships and team leadership, driving impactful results through innovative monetization strategies.
Overview
5
5
years of professional experience
Work History
Zonal Head
Zomato
07.2025 - Current
- Owned full P&L for the South Zone in Chennai, with responsibility for revenue growth, contribution margin, and cost optimization.
- Led the growth strategy across the portfolio, driving 12% QoQ business growth across a multi-crore monthly business.
- Increased ad penetration from 32% to 51%, improving the ad revenue by 33% QoQ.
- Managed and mentored a team of 12 account managers, driving revenue and expansion growth.
- Negotiated and secured exclusivity partnerships with key brands, strengthening market share in priority cuisines.
- Implemented a wallet-share framework to standardize partner investment levels toward ads and discounting levers, enabling scalable monetization across the portfolio.
- Developed a succession pipeline across the team by coaching and upskilling account managers, with three team members promoted to advanced roles.
Regional Key Account Manager
Zomato
09.2024 - 06.2025
- Drove partnerships with key city brands, strengthening platform share across priority cuisines and micro-markets.
- Improved merchant performance through targeted interventions, joint business planning, and optimized visibility levers.
- Led turnaround efforts for underperforming partners, delivering sustained improvements in market share and profitability metrics.
- Built structured tracking and target-setting frameworks to improve team execution and performance visibility.
- Played a key role in hiring, onboarding, and enabling new team members, including training on tools, processes, and ownership
- Led city-wide initiatives and event-led campaigns, exceeding planned targets through coordinated merchant activation.
Key Account Manager
Zomato
10.2023 - 08.2024
- Drove online ordering growth through merchant acquisition, activation, and long-term account management, with a strong focus on order volume, revenue, and retention.
- Owned end-to-end merchant performance, including onboarding, campaign adoption, and upsell/cross-sell of platform solutions, such as ads and visibility programs.
- Led strategic business reviews with restaurant partners to align on growth levers, demand generation, and operational improvements.
- Worked with key account teams to improve merchant performance, execution quality, and target achievement.
- Conceptualized and executed merchant marketing and ad campaigns to improve visibility, discoverability, and conversion on the platform.
- Tracked campaign and merchant performance, shared actionable insights, and continuously optimized outcomes throughout the contract lifecycle.
Lead Development Representative
Chargebee
02.2022 - 09.2023
- Drove pipeline growth by sourcing high-value, region- and revenue-aligned ICP accounts and mapping them to ideal buyer personas.
- Increased lead quality by enriching and qualifying inbound leads prior to sales handoff.
- Expanded market reach by identifying new industry verticals in collaboration with Outbound Sales.
- Improved campaign targeting by partnering with Marketing to build and refine ICP account lists.
- Enhanced CRM integrity by executing data cleansing and de-duplication processes within HubSpot.
- Accelerated post-event follow-up by qualifying and routing event leads to appropriate revenue teams.
- Evaluated and documented data vendor performance to optimize prospecting and enrichment strategies
Marketing Intern
Foodwall
03.2021 - 08.2021
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Enhanced social media engagement through audience interaction.
Education
B.Tech - Biotechnology
SRM University
Chennai 04.2001 -
AISSCE -
Padma Seshadri Bala Bhavan Senior Secondary School
Chennai 04.2001 -
Skills
P&L Ownership
Revenue Growth Strategy
Monetization & ads Strategy
Go-To-Market (GTM) Strategy
Pricing & Margin Optimization
Unit Economics
Revenue Analytics & Forecasting
Portfolio Segmentation
Strategic Partnerships
Enterprise Account Management
Team Leadership & Talent Development
Stakeholder Management
Timeline
Zonal Head
Zomato
07.2025 - Current
Regional Key Account Manager
Zomato
09.2024 - 06.2025
Key Account Manager
Zomato
10.2023 - 08.2024
Lead Development Representative
Chargebee
02.2022 - 09.2023
Marketing Intern
Foodwall
03.2021 - 08.2021
B.Tech - Biotechnology
SRM University
04.2001 -
AISSCE -
Padma Seshadri Bala Bhavan Senior Secondary School
04.2001 -