Summary
Overview
Work History
Education
Skills
Timeline
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Shantanu Singh

Associate Product Manager
Noida

Summary

Strategic Product Manager with 6+ years of experience across fintech, B2B, and B2C domains. Scaled payments and monitoring products at Paytm with measurable business impact. Proficient in leveraging AI/ML for anomaly detection, personalization, and automation. Skilled at building data-driven, scalable solutions in cross-functional environments.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work History

Associate Product Manager (Payments Product)

Paytm
10.2021 - Current
  • Built Payment Links & Co-branded Pages for enterprise merchants; led product and GTM strategy—drove GMV from ₹150 Cr to ₹380 Cr/year. Integrated with retail ERPs (e.g., Tally, Zoho, Marg) to automate invoice-linked payment requests and reconciliation—streamlined cash flow and boosted merchant retention.
  • Launched Payment Pages for SMEs and educational institutes with no-code setup, modular UI, and analytics. Integrated with education ERPs (e.g., Campus ERP, Fedena, Tally) to automate fee collection, due reconciliation, and student-level tracking—drove adoption via targeted GTM and operational ease.
  • Enhanced cashier UX (B2C) by integrating merchant branding and ML-based payment prioritization—boosted conversion by 30% and payment success by 15%.
  • Built MARS, an AI-driven anomaly detection and alerting platform—reduced MTTD from 24 hrs to 30 mins through WhatsApp/Email alerts and automated RCA.
  • Developed a real-time, cost-based gateway routing engine—reduced payment gateway costs by ₹5 Cr/year through intelligent transaction routing.
  • Integrated Static QR Code payments into the broader merchant stack (Payment Links, Soundbox, Payment Pages)—boosted cross-product adoption and O2O conversions.
  • Collaborated with card switches (FSS, Wibmo) and UPI switches (Yes Bank, Axis Bank) to enable BIN routing, AutoPay mandates, and real-time transaction processing across Paytm’s payment stack.

Business Analyst

Paytm
04.2018 - 08.2021
  • Improved payment success rates by 15% through deep funnel analysis, failure clustering, and insights that informed retry flows and payment method ranking.
  • Built real-time Grafana dashboards to monitor realtime transaction health
  • Designed Kafka-based data pipelines for scalable ingestion of transaction logs and merchant events—ensured data availability across analytics, monitoring, and reporting systems.
  • Created and maintained OLAP data marts and custom datasets for Payment Links, QR Codes, and Postpaid—empowered product and ops teams with self-serve insights.
  • Automated key reports using Tableau and Power BI, improving reporting efficiency by 60%+ and enabling metric-driven stakeholder reviews.
  • Acted as the key liaison between business, analytics, and engineering—translated stakeholder needs into detailed functional specs and dashboards.

Education

B.Tech - Computer Science

Noida International University
06.2012 - 07.2016

Skills

  • Product Management: Roadmapping, GTM, Agile methodologies, Product Lifecycle, Stakeholder Management
  • Fintech Expertise: UPI, Card & Wallet Payments, Postpaid, Regulatory Compliance, PG Integrations
  • Data Technologies: SQL, Hadoop, Spark, REST APIs, Data Warehousing, OLAP Systems
  • Stream Processing: Apache Kafka, Apache Flink, Debezium
  • Visualization & Monitoring: Grafana, Tableau, Power BI, Google Data Studio, MS Excel
  • Tools: Jira, Confluence, Git, Notion

Timeline

Associate Product Manager (Payments Product)

Paytm
10.2021 - Current

Business Analyst

Paytm
04.2018 - 08.2021

B.Tech - Computer Science

Noida International University
06.2012 - 07.2016

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Shantanu SinghAssociate Product Manager