Sharath D

• Souring products for Amazon Private Brands (India) for Home & Kitchen Categories.
• Supported gross profit goals by negotiating and controlling costs, lead times, and purchase quantity (FOQ & MOQ) requirements.
• Evaluated new supplier capabilities to significantly reduce risks, improve operational visibility and create greater value for products and end customer.
• Maintained effective and lasting vendor relationships through dynamic communication, collaboration, and intelligent questioning skills.
• Coordinate with Internal and external stake holders on compliance requirements, product development, packaging development and other marketing requirements.
• Over achieved goal of 2023 by 200% by launching 1400 ASINS.
• Implementation of Transparency program to better serve on products with multi-source vendors.

• Account Management for Consumables Amazaon Accelerator India Brands.
• Monitor daily overall performance & strategic planning for growth on key accounts.
• Keep a track of key metrics like SWOOS, RIS, FBA GV, Sponsored products and GMS, work on regular improvement of metrics.
• Understand voice of sellers on inputs, blockers, resolve seller issues and enhance seller experience.
• Negotiate with seller on price reduction for BAU and key sale events within Amazon.
• Implemented key strategies like Save & Subscribe, Sampling program for brands.
• Suggest sellers on getting strategic selections to enhance customer experience and brand growth.
• Implement deals on Amazon properties like DOTD, LD, Coupons and BxGy.
• Help sellers in marketing SP, SB, SBV, optimize campaigns for better ACOS.
• Have achieved 2X output growth quarterly on key brands.

Key Brands: Tedstree, Mezmo Candy, Fruitri

Private Label Hardlines - September 2021 - April 2022:

• Handling national and international vendor operations for Large appliance and Sports category.
• Provide support for vendor for any process related queries.
• Negotiating with vendors on timelines of productions, inspections and timely delivery of products.
• Maintaining the compliance of products by coordinating with external and internal stake holders for creation of MRP labels and other legal metrologies.
• Managing supply chain by coordinating with external resources on timely deliveries.
• Creation of ART and BAU deals like BD, DOTD and LD's to enhance customer experience.
• Closely monitoring inventory and maintaining availability of ASINS.

Key Brand: AmazonBasics

RVR Softlines - April 2020 - August 2021:

• Identifying brand gaps in footwear category, convert leads into Cloudtail vendors by closing negotiation with vendors.
• Improve the quality of selection and bridge the selection gap at Cloudtail in the Amazon.in marketplace.
• Provide high class business support to vendors and help them participate in Cloudtail programs.
• Increasing selections by Onboarding vendors to Amazon customers into the Direct Fulfillment (Dropship) program.
• Enhancing customer experience by onboarding high GV ASINS into Fulfillment centre under SOR model, by negotiating with vendors.
• Ensure availability of ASINS(Amazon Standard Identification Number's) and making sure inventory never runs out.
• Coordinating with vendors to build customer experience by creating Best Deals, VPC, Lightening deals and DOTD.
• Review performance with vendors to take corrective actions and help vendors increase their business by providing directions to improve inputs metrics.
• Working along with program leaders and help in adopting new initiatives.
• Focusing on sales of the vendors and thus creating revenue for Cloudtail.
• Releasing PO's under SOR model and helping vendors with end to end the operations including booking appointments at FC's.
• Enhancing vendor experience by helping vendors to process Direct fulfillment orders.
• Good experience in handling multiple Amazon tools for day to day operations.

Key Brands: Buckaroo, Bxxy, Chupps, Solethreads etc...

Key Clients: UST Global, Mercedes Benz, Ola, Swiggy, etc...

Operations:

• Managing team size of 10-15 people for successful execution of the campaign, Leveraging internal resources for the same.
• Have closely worked with ops team to counteract issues in execution and logistics.
• Successfully conducted BTL and branding campaigns for multiple brands.
• Co-ordinated with clients in streamlining the operational challenges.

Client Servicing:

• Handling key accounts and focus towards client retention and business scale up.
• Campaign planning and strategic thinking with the clients based on multiple factors-
  market size, target audience, target geography, budget etc. Understanding client business and creating branding proposal accordingly.
• Key account Management of Corporate's and maintain relationship with HR’s and Admins, cracking new corporate partnerships for business development.
• Planned and executed entire Go to Market Strategy for Swiggy own kitchen i.e The Bowl Company and Homely at corporate's.

• End to End planning of business strategy.
• Client acquisition through different channels.
• Conducting market research and survey to understand the mindset of the potential customers.
• Planning and creating a flowchart for the tech i.e Android app.
• Taking care of day to day operations.