Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Sharath Kumar B

Sr. Campaign Manager
Bangalore

Summary

A Digital Marketing Specialist with 7 years of experience in Campaign Management & Performance Marketing channels for businesses across US markets.

Helps in building and executing campaign strategies for brands to help them achieve their business goals. Provides recommendations to increase brand awareness, optimize marketing campaigns, drive leads and/or sales, and increase profits.

Overview

9
9
years of professional experience
3
3
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Sr. Campaign Manager

GALE Partners
Bangalore
04.2020 - Current
  • Supervise account performance and helps team optimize campaigns, achieved $6.5 ROAS so far in Q1.
  • Leads weekly call with account teams to review campaign performance and make recommendations.
  • Dealt with various issues pertaining to GTM tagging, DCM, DV360, etc.
  • Having hands on experience implementing tags on client websites through Google Tag Manager.
  • Part of recruitment team and screened 15+ candidates to help build AdTech team
  • Played major role onboarding Ad operation process and set up AdTech team.
  • Currently leading the team of 5 in AdTech process.
  • Led DCM automation project where whole DCM trafficking process was automated
  • Automated DCM QA process using excel macro and built Queue Management Dashboard to allocate tickets evenly to the team.

Campaign Manager

Theorem India Pvt Ltd
Mysore
02.2015 - 03.2020
  • Day to day management of display campaigns across various DSPs, SSPs/Platforms (Creation, Optimization, Reporting and insights etc.)
  • Provides recommendation in logical and clearly articulated manner in order to increase campaign performance and meet KPI goal.
  • Good proficiency in Ad tech ecosystem of ad exchanges/ networks, DSPs, SSPs, 1st and 3rd party audience targeting.
  • Debugging and troubleshooting issues related to campaign delivery and performance.
  • Trained peers on various tools and technologies to help them understand digital marketing concepts.
  • Worked on daily and weekly campaign performance reports to provide insights on campaign performance to clients.

QA Engineer

L&T
Mysore
08.2012 - 08.2014
  • Part of Quality Assurance team and was responsible to conduct various tests to make sure product is as per customer requirement.

Education

Bachelor of Business Administration (BBA) -

University of Mysore
Mysore, KA
09.2017 - 09.2020

Skills

    Campaign Management

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Software

DCM

DV360

GTM

Google Data Studio

TTD

Google Analytics

Excel Macro

Tableau

Certification

Data Analytics

Timeline

Data Analytics

09-2021

Sr. Campaign Manager

GALE Partners
04.2020 - Current

Bachelor of Business Administration (BBA) -

University of Mysore
09.2017 - 09.2020

Campaign Manager

Theorem India Pvt Ltd
02.2015 - 03.2020

QA Engineer

L&T
08.2012 - 08.2014

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Sharath Kumar BSr. Campaign Manager