SHASHANK NAIR

• Optimized website content for improved search engine rankings and increased web traffic.
• Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.
• Devised content strategy to effectively engage target audiences.
• Created and managed social media campaigns to increase brand engagement.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Actively take part in launch and expansion plan.

Founder's Office - Business & Operations Excellence

(From Nov 2022 onwards)

• Develop and build Expansion for Cupshup - To create strong force of highly trained team which can handle end to end BTL operations and desired campaign execution for various brands.
• Ideating, curating and pitching different ATL and BTL activations ideas, executions, user engagements, user acquisition and gratification related to brand TG and brand communication.
• Working closely with National Program Managers, Business Managers, Client servicing team and National Operation Lead to drive growth and scale of Key accounts with new ways and requirement of ATL and BTL activations and user engagement to drive better ROI and KPI for brands through BTL activities.
• Developing strategies and campaign plans for various brand to pull brand KPI - Sales,Users,App installations,Leads, Product sample or demo etc. and make a proper BTL activity execution plan in sync with Operations team which handle end to end BTL operations.

Zonal Lead South

(July 2021 - Nov 2022)

• City Planning, Building strong and intent full Operations and Alliances team to carry out brand BTL campaigns in Bangalore, Chennai and Hyderabad.
• Took up complete ownership of designated brands across FMCG, Med-tech, BFSI, and D2C that contributed to 60% revenue of the organization from day one in South through BTL and ATL
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• P&L, Billing, Invoicing - Tracker
• Worked effectively in fast-paced environments.
• Exercised leadership capabilities by successfully motivating and inspiring others.

Core insights -

1- 172 BTL activations and ATL executions in RWA in 1 day for Reliance Milk-basket in Bangalore, HYD and CHN.

2- Were in the 1st City team BLR Cupshup to start Zepto ATL / BTL activities in different medium - RWA, Hyper local, Corporate and tech parks, GYM, Modern trade to the campaign sucess and scaling it to different cites Kolkata, Mumbai, HYD, CHN and Delhi from Bangalore.

3 - Sampling activity for Close up, tropicana, Mentos, MTR Poha, FreshMenu, Bowl Company, William lawson, Soffola oats - Marico, Tiger balm and many other was planned around cooperates across tier 1 and 2 cities.

4 - Launched tier 2 cities like - Jaipur, Ajmer, Udaipur, Chandigarh Tri city, Jalandhar, Ludhiana, Ahmedabad, Indore, Mysore, Salem, Trichy, Belgaum, Tirunalveli, Trivandrum, Pune for brands like Milkbasket, Tata1MG, Pharmeasy, Ustraa, etc with proper ATL/ BTL marketing activity ideas and strategy to success, External Vendors, Man power, warehouse and Logistics plan.

5- Have handled a team size of 50+ BTL operations team across tier 2 and tier 3 cities North and South.

6- Planned and executed ATL campaign with MPL - Kota, Physics wallah in North and West, Milkbasket in Jaipur, Pune and south, Drapestory in Bangalore, Swiggy Mumbai, and others.

Keys brands - Milkbasket, Physics wallah, Dunzo, Pharmeasy, Tata1MG, MTR, Zepto, Earlysalary, MC Donalds, Static EV, HotStar, LEE, Swiggy, Upgrad, Ustraa, Plum, Medibuddy, MPL and Many more.

• Responsible for Business Development, city Operations, Brand campaigns, and BTL activations for brands.
• Manages Brand alliance, corporate alliances and strategic branding for various FMGC, Fin-Tech, startups, and Ed-Tech brands
• Ideate, plan and execute marketing campaigns and activations for brands with problem-solving and quick decision making for the brands.
• Responsible for City Profit and Loss.
• Launching and execution of Blingg - Employee reward platform

Key accounts - EarlySalary, Swiggy, Food Panda, Dunzo, ZoomCar, Byjus, American Express, Tea Box and many more.

• Mapping the allocated area to identify potential medical private and government institution for tie ups.
• Tapping each Medical Institution in allotted area and pitch them th concept.
• Making and managing tie ups with all the institutions. Sharing commercial to prospects. Closing and revenue generation.
• Understand the present market and competitor’s strategy.

• Responsible for Hospital and Diagnostic Tie-up. Sales, Revenue, Offers, Cross Sales and everything in the process.
• Up selling different service using web portal and Mobile application
• Handling client queries and resolving them timely.

• Creating and implementing effective sales strategies and leading the team towards achievement corporate sales objectives.
• Provide effective assistance in sales management, budget control, customer relationship management, developing new clients / markets, thereby expanding the customer base.
• Ensuring effective training & development of the team.
  Supervision: personal visits, observations and measurement of results
• Maintaining daily work reports and sales report.

• Meeting up clients and understanding their need.
• Closely managing all the clientele issues and requirements
  Handle a team of 4 across the nation for new accounts generation.
• Pitching new ideas and sample presentation to existing as well as new clients.

• Conducting Market Survey: Testing target market. Maintaining sales records
• Interacted on a regular basis with the client through various BTL mediums.
• Presenting pitches to the new client and providing service to existing clients.