Shashank Rao
Digital Marketing Specialist
Hyderabad,TG
Summary
Dynamic marketing professional with proven expertise in SEO & SEM and exceptional skills in content creation, as demonstrated at Demand Nexus Pvt Ltd. Excelled in boosting website traffic and online sales through strategic SEO tactics and engaging social media content. Collaborative and analytical, significantly enhancing campaign performance and organic search visibility.
Overview
2
2
years of professional experience
1
1
Certification
2
2
Languages
Work History
Content Marketing Specialist
IBM
04.2024 - 08.2024
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Thought critically and broke down complex information for company leaders, customers and prospects.
- Presented performance reports regularly to senior management showcasing effectiveness of various campaigns in achieving set goals.
Digital Marketing Specialist
Tech Mahindra
02.2022 - 12.2023
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Skills
SEO & SEM
Paid Advertising (PPC)
Social Media Marketing
Content Marketing
Analytics & Performance Tracking
WordPress management
Certification
Google Ads Certifications (Search, Display, Video, App, Shopping, GA4)
Timeline
Content Marketing Specialist
IBM
04.2024 - 08.2024
Digital Marketing Specialist
Tech Mahindra
02.2022 - 12.2023